Thursday, April 7, 2022

Every decade has a workout trend that defines it. The 90s were all about the VHS workout. Road races surged in popularity in the aughts. And the 2010s are known for the boutique studio boom. The 2020s will be defined by hybrid fitness.

You’ve heard of hybrid fitness, but here’s the official definition, so we’re all on the same page: Hybrid fitness is a mix of traditional in-person workouts, like those done at a gym or fitness studio, and virtual sessions.

Monday, April 4, 2022

Delivered well, group exercise can become the beating heart of any fitness offer, bringing together like-minded people into a loyal community. But, the experience does not start and end in the studio, it starts with the booking process and ends when the member exits the building.

As a result, the whole process needs to ooze fluidity.

Monday, March 28, 2022

One of the areas that is critical to stay on top of in your club is failed payments, otherwise known as overdue payments. Late payment disrupts cash flow. Cash flow is the lifeblood of any business. Without cash flow, your business will crumble.

It may seem unimportant for a small invoice to go unpaid. But, imagine a situation where this number keeps growing.

Wednesday, March 23, 2022

(MINNEAPOLIS, MN, March 23, 2022) – The Fitness Business Association (FBA) today announced three more sponsors are all renewing their sponsorship within the association. This second wave of renewing partnerships is fueling the growth of the FBA and its SUCCEED! family of events.

Tuesday, March 22, 2022

Who could have predicted two decades ago just how much our lives would inherently change due to the internet, smartphones and wearable technology? Indeed, there was a time not so long ago when Apple’s main selling point for its first iPhone was its calling function!

Today, we use smartphones for almost everything.

Monday, March 21, 2022

Have you ever dreamed about creating your own fitness, wellness, yoga or sports retreat? Then, maybe you thought one of these things...

"It will be a lot of work to create my own"
"I don’t think I will get enough participants"
"Who would want to come?"
"Is it safe to get a group of people together?"
"I’ll do it one day, sometime in the future."

Monday, March 14, 2022

With friends and colleagues at the helm of fitness businesses around the country, I have the distinct benefit of leaning into this expansive network for conversation, support, and camaraderie. Quite honestly, I’ve realized each of us has been living in very different worlds for the last two years. The rise and fall in business had something to do with COVID, and a lot to do with location.

Regardless, all of us have most certainly had to “move with the times” in some way or another.

Monday, March 14, 2022

(MINNEAPOLIS, MN, March 14, 2022) – The Fitness Business Association (FBA) – announced today that its 1st SUCCEED! Virtual Conference & Expo of 2022 was a massive success. With over 2,000 attendees SUCCEED! boasted several brand new enhancements, nearly 60 sessions, keynotes from Randy Hetrick and Paul Brown, all while continuing to lead the way when it comes to virtual engagement during its conferences.

Thursday, March 10, 2022

(MINNEAPOLIS, MN, March 10, 2022) –The Fitness Business Association (FBA) today announced NPE has agreed to renew their positioning with the association and at SUCCEED! as an exclusive platinum partner focused on coaching fitness professionals, studios and gyms to grow six and seven figure fitness businesses.

Tuesday, March 8, 2022

Wellness programs have been around the corporate world for years. They used to be called Corporate Fitness Programs and started out as employee perks for people who worked for some of the larger corporations. But over the past several years, mid-range and even small businesses have seen the value in maintaining a healthy workforce.