Tuesday, June 23, 2020

To say the least, COVID-19 has brought on many challenges for fitness businesses. However, the resilience of this industry has not gone unnoticed.

While many businesses were forced to close their doors, fitness business owners have found creative ways to connect with their clients at a distance. 

Tuesday, June 16, 2020

For many, we’re beginning to get started back up and running after the shutdown.

One thing we’ve all seen is that it’s critical to take the right steps to provide a safe, healthy, and reassuring facility for both members and staff when you welcome back your wellness community.

Friday, June 12, 2020

Health clubs, studios and gyms, especially the smaller, independently owned ones, have just gone through the biggest challenge to small businesses since the 1930s.

With the coming of COVID-19 and the mandatory lockdowns of clubs all over the country, the fitness industry took a financial hit that many pundits predicted it would never recover from. 

Monday, June 8, 2020

When I was a high school track and field coach, it was often difficult to get the teenagers to focus on one event. With so many options in the sport, many want to run and jump and throw. I tried to convince them that it’s better to be very good at one event than mediocre at multiple events.

As adults, little changes.

Tuesday, June 2, 2020

Can you guess what the most common dietary supplement is?  Would you be surprised if I told you Omega-3 fish oil?  Probably not, but it is the most common dietary supplement consumed by all age groups, fitness levels, and genders, thus it’s a one size fits all supplement.

Omega-3 fish oil benefits our bodies, brains, and maintains overall good health.

Wednesday, May 27, 2020

Kyla Faganely describes how aligning with Fit Bodies, Inc. has made her a world-traveler and changed her life. Learn how she inspires people around the globe to live a healthy lifestyle and how you can too!

Wednesday, May 20, 2020

Gyms and fitness studios are facing uncertain times as they look ahead to reopening with the ongoing Covid-19 social distancing restrictions.

Here, we speak to Rob Lander, CEO at fisikal, experts in business management software, about how embracing the right digital solution can help ease the transition into the ‘new normal’.

Friday, May 8, 2020

In response to widespread restrictions due to COVID-19, many fitness facilities have started offering virtual fitness classes, often publicly available to anyone on the internet, on a smart phone, or connected to a smart TV for free (and without signed liability waivers).

Friday, May 1, 2020

The late, great Kenny Rogers used to sing, “You got to know when to hold ‘em… know when to fold ‘em.” He was singing about poker, but his advice applies to fitness marketing, too.

And now, amid the coronavirus crisis, is definitely not the time fold.

Saturday, April 25, 2020

During these unprecedented and very difficult economic times, the fitness industry is faced with what seems to be dire business decisions, but we suggest many need to adapt, adjust, and prepare during these times.

For example, there have been increases in online coaching and programming, which helps with member retention.