The last couple of years have shown the many benefits digitalization can bring to fitness entrepreneurs and how intelligent use of collected data can provide unprecedented opportunities for personalization.
Customer data that trainers and clubs receive via apps and wearables provide an abundance of information.
13 July 2022, Amsterdam, Netherlands
A new 2022 global customer survey from Virtuagym, the leading fitness technology provider, has found that a majority of clubs, studios and trainers (94%) are now using mobile apps as core components of their fitness businesses.
Personal Trainers are at the forefront of many fitness businesses, connecting directly with members on a daily basis.
A digitized personal training solution can add additional revenue and marketing streams, improve data collection, increase engagement, and target member communication.
Ahhhh rest: what a magical four-letter word. With “self-care rituals” being the buzziest of wellness buzzwords the past few years, many have leaned-in, to various degrees, to the idea of mentally re-setting in order to create more rest in their lives.
The Calm meditation app alone saw 100 million downloads worldwide as of August 31, 2021.
Munich/London, May 4, 2022
EGYM has announced an integration with a leading UK-based software company, Fisikal, to enhance the capabilities to serve the needs of enterprise customers running multi-site operations.
Fisikal is an enterprise solution, providing operators total visibility and control over their entire business. Business performance can be monitored in real-time at a club, cluster, or enterprise level.
Vienna, VA, June 15, 2022 –Smartify Media, a digital out of home and in-retail digital advertising platform, today announced the launch of Small Business Revenue+, a program that enables any business with store windows - from bodegas to liquor stores to gyms –to immediately start realizing an incremental and recurring revenue stream from digital advertising – at no cost to them and with no management time required.
This June marks two full years that my brick-and-mortar has been operating in COVID times. We are situated in a highly COVID-sensitive area of the country, in addition to being in a very transient neighborhood. I’ve had to be nimble in my member retention strategies.
When we as group fitness instructors or personal trainers are leading either a room of members in class or a one-on-one client in a private session, for a positive desired outcome there must be conviction in our voices when stating what to do.
People like working out with people. And, in any fitness business, the relationship between member and the trainer is the beating heart. But do you have the right software solution to ensure both are supported through a seamless fitness experience?
A referral program or people-based marketing is a powerful sales tactic to use for a fitness business. When colleagues or friends or family recommend a product or service there is an immediate foundation of trust, far more powerful than a business advertising itself.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.