Wednesday, June 15, 2022

People like working out with people. And, in any fitness business, the relationship between member and the trainer is the beating heart. But do you have the right software solution to ensure both are supported through a seamless fitness experience?

Monday, June 13, 2022

A referral program or people-based marketing is a powerful sales tactic to use for a fitness business. When colleagues or friends or family recommend a product or service there is an immediate foundation of trust, far more powerful than a business advertising itself.

Tuesday, May 31, 2022

(MINNEAPOLIS, MN, May 31, 2022) – The Fitness Business Association (FBA) today announced that three major sponsors are all back again with strategic sponsorships within the FBA and its SUCCEED! family of events.

Wednesday, May 25, 2022

VANCOUVER, BC, May 24, 2022Trainerize, a once up-and-coming startup in the Vancouver tech scene, announces today a new level of leadership as the company crosses a major milestone of $20M ARR, now sets sight on doubling its growth to 50M ARR

For more than a decade, Trainerize has been living its mission to “make fitness accessible”, helping fitness professionals and businesses worldwide reach, engage, and motivate their clients to lead their healthiest lives.

Tuesday, May 24, 2022

(MINNEAPOLIS, MN, May 24, 2022) – With a record-breaking first 5 months of 2022, the FBA continued its hot streak by welcoming FitHive to its rank of new sponsors.

Started by owners who first created a very successful marketing company in 2015 that helped thousands of gyms across the world, FitHive is a business management software for gyms, studios, and virtual trainers who need the power of 5, 6, 7+ software's built-in one.

Wednesday, May 18, 2022

(MINNEAPOLIS, MN, May 17, 2022) – Two of the brightest minds in the fitness industry are bringing their expertise and enthusiasm to grow fitness businesses of all kinds to the brand new SUCCEED! Community Event - happening June 3-4, 2022.

Thursday, May 12, 2022

When considering a long career in the fitness industry, coaches often focus on injury prevention to keep their bodies in top shape. We know that building strength and cross-training can help prevent physical injuries we can see, and whose effects we certainly can feel.

We understand the significance of warming up and cooling down to prime our bodies for a solid performance and to aid in recovery.

Thursday, May 12, 2022

(MINNEAPOLIS, MN, May 12, 2022) –The Fitness Business Association (FBA) today announced that Market Muscles has become the latest sponsor to the FBA's ever-growing list of partnership companies.

Taking what can be complex and making it simple, the Market Muscles websites and marketing tools have been built with one purpose in mind: to help you attract and enroll more members to your martial arts or fitness facility.

Tuesday, May 10, 2022

In my last few articles, I have been focusing on the Hybrid approach to doing your Fitness Business. And I’m not going to let go of the topic. Currently, the industry is offering not only Zoom and Live Stream Technology, but there are dozens of apps your clients can download to their phone or device that will help them in their fitness journey.

And inside this new move to Hybrid, it’s no surprise that technology is increasingly finding a place within people’s fitness routines.

Friday, May 6, 2022

Inflation has risen worldwide and there is no escaping it. It hit 8.5% in the United States last month alone with fuel and energy prices making the highest impact on households.

In simple words, inflation means you have to spend more to get the same. This means if you are an independent fitness provider pricing your fitness services for inflation is very important for your business to either thrive, survive or crash.