Fitness Business Blog

EZFacility Joins Fitness Business Association (FBA) as Bronze-Level Sponsor

Tuesday, August 27, 2024

(MINNEAPOLIS, MN - August 27, 2024) – EZFacility, a global leader in fitness management software, has proudly joined the Fitness Business Association (FBA) as a Bronze-Level Sponsor. This strategic partnership underscores EZFacility’s commitment to supporting the growth and success of fitness businesses worldwide by providing cutting-edge tools and resources.

Through this collaboration, EZFacility and FBA aim to deliver unparalleled value to fitness professionals and entrepreneurs, driving innovation and efficiency in the industry.

SUCCEED! the FBA Virtual Conference Breaks Attendance Record and Sets New Engagement Standards

Thursday, August 22, 2024

(MINNEAPOLIS, MN - August 22, 2024) – The Fitness Business Association (FBA) is proud to announce the outstanding success of the latest SUCCEED! Virtual Conference, which drew nearly 2,500 registrants, including FBA members, and set new benchmarks for engagement and participation.

The event, held over six dynamic days, proved to be an unparalleled platform for fitness professionals, business owners, and industry leaders to connect, learn, and grow together.

5 Common Pitfalls When Identifying Your Gym's Target Audience

Sunday, July 7, 2024

When trainers or studio owners want to enhance their marketing to increase business, they are frequently asked to define their gym’s target audience.

Unfortunately, this question is often met with a non-confident or generic answer. In the modern fitness industry, it is imperative to not only know your target audience but also understand how to leverage their demographic attributes to best market and position your facility or services to them to grow long-term successfully.

Athletech News and the FBA Join Forces to Empower Fitness Industry Professionals

Thursday, May 16, 2024

(MINNEAPOLIS, MN - May 16, 2024) – The FBA and Athletech News have announced a strategic partnership aimed at providing unparalleled support and resources to fitness industry professionals. This collaboration represents a significant step forward in advancing education, innovation, and networking opportunities within the fitness community.

Josh Leve, Founder and CEO of the Fitness Business Association, expresses his excitement about the partnership, stating, "We are thrilled to announce our strategic alliance with Athletech News. Their dedication to delivering high-quality content and insights aligns perfectly with FBA's mission to empower fitness professionals. Together, we are committed to driving positive change and fostering growth within the industry."

Barbell Jobs Joins FBA Sponsorship Ranks as Bronze Sponsor

Wednesday, May 15, 2024

(MINNEAPOLIS, MN - May 14, 2024) – Barbell Jobs, the premier fitness industry job board, proudly announces its Bronze sponsorship with the Fitness Business Association (FBA), signaling a strategic alliance to foster professional growth within the fitness sector and simplify the talent acquisition process for fitness businesses.

Josh Leve, Founder and CEO of the Fitness Business Association, is enthusiastic about the collaboration.

YogaFit and the FBA Sign Strategic Partnership to Advance Fitness Education and Training

Friday, May 10, 2024

(MINNEAPOLIS, MN - May 10, 2024) – YogaFit and the Fitness Business Association (FBA) are pleased to announce their strategic partnership, aimed at enhancing and educating both constituencies on the best practices and key education components that foster growth and innovation within the industry.

With YogaFit's expertise in yoga education and training and FBA's extensive resources and network within the fitness community, the partnership is poised to make a significant impact on the professional development of fitness professionals worldwide.

How to Make Your Fitness Business Stand Out on Google

Friday, May 10, 2024

It is no secret that Google is a massive driver of leads for gyms and personal training studios worldwide. However, for many small- to medium-sized fitness facilities, the prospect of getting their website on the first page of a Google results page seems lofty.

Fortunately, local search engine optimization (SEO) can be a huge asset for these owners to leverage when utilizing the strategic advantage of proximity to their ideal clients.

NCSF and the FBA Extend Strategic Partnership to Propel Fitness Industry Forward

Wednesday, May 8, 2024

(MINNEAPOLIS, MN - May 7, 2024) – The FBA and the National Council on Strength and Fitness (NCSF) have renewed their strategic agreement for the period of 2024-2025, solidifying their commitment to advancing the fitness industry and supporting fitness professionals worldwide.

Josh Leve, Founder and CEO of the Fitness Business Association, emphasizes the significance of the partnership, stating, "We are thrilled to extend our strategic partnership with the NCSF. Their dedication to excellence in education and certification aligns perfectly with FBA's mission to empower fitness professionals. Together, we are poised to drive positive change and innovation within the industry."

Fitness On Demand Joins the FBA as Silver Sponsor, Strengthening Industry Support

Wednesday, April 17, 2024

(MINNEAPOLIS, MN - April 17, 2024) – The Fitness Business Association (FBA) proudly welcomes Fitness On Demand (fitnessondemand247.com) as its newest Silver Sponsor, signifying a strategic alliance aimed at enhancing resources and support for fitness professionals worldwide.

Josh Leve, founder and CEO of the FBA, hails the partnership, stating, "We're thrilled to have Fitness On Demand join us as a Silver Sponsor. Their commitment to innovation and accessibility aligns perfectly with FBA's mission to empower fitness businesses. Together, we're poised to make a significant impact on the industry."

Reduce, Reuse, and Recycle - Content Repurposing Plan for Working Smarter

Monday, April 15, 2024

In the modern marketing landscape, content is a primary driver of engagement, reach, and overall impressions for fitness facilities. That said, developing, creating, and consistently delivering high-quality content can be time-consuming for many studio owners. Because of this perceived burden of commitment, many just choose to refrain from participating or applying minimal effort to their content curation.