Sunday, December 27, 2020

As the Coronavirus pandemic wages on, cleaning and disinfecting efforts have intensified to the point where some are considered "hygiene theater."

Wednesday, December 23, 2020

We know as fitness professionals that in order for our clients to maximize their results they must refuel with protein! Many people are surprised to find out how quickly you should eat post-workout.

To get the MOST out of training, you should refuel within 15-30 minutes of completing your workout.

Sunday, December 20, 2020

From the time the ancient Greek runner Pheidippides ran from Marathon to Athens in 490 BC to announce the Greeks’ victory in the Battle of Marathon, humans have had a compelling interest in running long distances.

Whether your clients want to run a marathon for the thrill of it, to give them something to train for during the pandemic, or qualify for the prestigious Boston Marathon, it pays to know how to effectively and safely train for one.

Tuesday, December 15, 2020

Earlier this spring, in response to widespread restrictions due to COVID-19, many fitness facilities started offering virtual fitness classes, often publicly available to anyone on the internet, on a smartphone, or connected to a smart TV.

Monday, December 7, 2020

Shorter days and colder weather mean that fewer people are inclined to visit gyms compared to the warmer months. Throw into the mix the coronavirus which has caused dwindling client bases, closures, and lower on-site engagement rates, you’re left with a fall fitness season that’s a far cry from anything we’ve seen before.

Tuesday, December 1, 2020

Silicon Valley has entered the digital fitness space. Is this a threat or an opportunity for bricks and mortar studio operators?

A heightened awareness of the benefits physical activity can deliver in terms of boosting immunity and protecting against infection and disease, coupled with a new consumer appetite for working out at home, both driven by the pandemic, have attracted the attention of Silicon Valley.

Friday, November 27, 2020

Before COVID 19 invaded our shores, mall-based fitness studios were firing enormous growth in the $85 billion fitness industry.

As fitness clubs focused their marketing efforts on building fitness communities and encouraging personal fitness as a means to build a healthy community, the commercial real estate industry was watching health clubs and gyms re-launch strip mall sales and rentals and reduce mall vacancies all across the country.

Wednesday, November 18, 2020

Most gym owners offer supplements to their clientele. A lot of times the shelves in your gym are full of someone else’s brand or a mixture of various brands of products.

Clients will also bring in their own brands and ask for your approval of those products.

Friday, November 13, 2020

The last six months have shaken the Fitness Industry like no other period since people started going to gyms to workout.

When the COVID pandemic came along, nobody expected to see states locked down longer than a few weeks, or people told to stay home for months at a time.

Saturday, November 7, 2020

As we edge closer to the end of the year we can look back with a little bit of perspective (and a big sigh of relief).

So much has changed within the world and within the fitness industry. And that means the way your clients and members’ behaviors are shaped and molded has altered too.