Saturday, January 7, 2023

How many times have you shared with an acquaintance or friend of a friend that you teach group fitness classes and perhaps even invited them to join one….and they said “sounds fun, but what is your real job?”

We’re guessing…far too often, the same as it happens to us?

Friday, December 30, 2022

Last month, I started a two-part article on Bio-Hacking and I presented some of the more bizarre forms this new fitness craze has taken. I promised I would develop the subject a bit more, so here’s part 2.

Two years have passed since the fitness industry was blind-sided by COVID-19, triggering a whole eruption of technological infusion into a previously non-tech environment.

Wednesday, December 21, 2022

(MINNEAPOLIS, MN, December 22, 2022) – The FBA continues to hit record numbers with its ever-growing sponsorship programs as today it welcomed Momence as the latest company to join its  sponsorship ranks as a Bronze sponsor.

Momence has everything you need to run and grow your business, from scheduling to marketing to automation to reporting. As an all-in-one platform, Momence is the one-stop shop for everything you need to run and grow your business.

Tuesday, December 20, 2022

The fitness and health industry has shown itself to be durable, adaptable, and innovative. And, faced with present and future challenges due to the global economic crisis we are currently experiencing, it will need to continue to show these admirable characteristics in 2023.

Fortunately, I believe that our digitally transformed industry is well-placed to overcome these hurdles and grow, with a pool of customers that has the potential to be deeper and more diverse than ever before.

Monday, December 19, 2022

(MINNEAPOLIS, MN, December 20, 2022) – Hot on the heels of several new and upcoming big announcements comes news from the Fitness Business Association (FBA) that the Fitness Marketing Agency (FMA) has signed on to become a Platinum level sponsor.

Fitness Marketing Agency is considered the authority on marketing in the fitness industry worldwide helping Gym Owners and Coaches market their message to get more leads, sales and have a greater impact. No matter what your service or product is, if you’re in the fitness industry the FMA team can show you how to market and sell it more effectively.

Thursday, December 15, 2022

(MINNEAPOLIS, MN, December 16, 2022) – The Fitness Business Association (FBA) is proud to welcome back SportsArt to its ranks of sponsorship. In what is close to a decade long partnership, SportsArt has been at the forefront of on-going support for the FBA.

SportsArt is the leading green fitness partner, developing products that are instrumental to rebuilding and sustaining lives. Their mission is to bring to market beautiful, smart, innovative products and technologies that play a role in sustaining the health of the planet and the people.

Thursday, December 15, 2022

(MINNEAPOLIS, MN, December 15, 2022) – In what can be seen as a major milestone, the FBA today launched a brand new website, member dashboard, and suite of benefits for the fitness industry. Doing so, sets the foundation for what the organization believes will be massive growth in 2023.

Building on the legacy, credibility and prestige the organization has, the changes come at nearly the 2-year mark of the rebrand from the Association of Fitness Studios to the Fitness Business Association.

Saturday, November 26, 2022

As customer needs and expectations continue to change, trainers and fitness providers will need to adapt to remain successful in the future. Digital solutions offer great opportunities to keep customers active and motivated in new ways – regardless of their ability to physically come to your club.

Fitness users have become accustomed to the convenience of an app, online bookings and fast communication.

Saturday, November 26, 2022

(MINNEAPOLIS, MN, November 21, 2022) – The Fitness Business Association (FBA) celebrated its second SUCCEED! Innovation & Solutions Summit by drawing more than double its 2021 attendance numbers.

The brainchild of the late Chuck Leve, the entire Summit gives FBA sponsors the center stage to showcase their equipment, technology, software - anything they've been working on to the entire FBA audience.

Wednesday, November 16, 2022

(MINNEAPOLIS, MN, November 17, 2022) – Continuing a record setting year, the Fitness Business Association (FBA) today announced My PT Hub has signed on to become a major player within the  FBA and SUCCEED! with a Platinum level sponsorship.

My PT Hub is an online web and mobile app that enables personal trainers, coaches, and gym owners to manage their clients with ease. You can create workout and nutrition plans tailored to each individual client, while tracking their progress and achievements.