Saturday, August 22, 2020

Business rarely turns out exactly the way one envisions it.

Amidst the COVID-19 pandemic, and the number of people who have had to shift their business models to fit, it’s no surprise that the number of individuals going strong amidst the times are the ones that adapted or adapted quickly.

Saturday, August 15, 2020

The coronavirus pandemic took many small businesses by surprise, but the ones that adapted quickly are the ones that have been most successful. 

The Dailey Method, a barre and cycling studio franchise based in California, is one of those success stories.

Wednesday, August 5, 2020

In this featured spot, Traci Bartee, who founded Fly Fitness speaks to how she's handled the COVID pandemic and how Precor has assisted in the education she's found on the best ways to keep her members safe. 

Saturday, August 1, 2020

The face of fitness has changed for good. You may have read the headlines and the stats, stating that only 24% of gym-goers feel completely comfortable coming back into gyms, clubs or studios right now. The reason?

A combination of concern for catching the coronavirus and a newfound love of working out at home.

Thursday, July 23, 2020

What separates you from the other fitness studios in your area? You can probably rattle off three to five distinct advantages you have over other trainers or facilities, and that’s great! Those advantages definitely help you win clients.

But what is it that really makes a client sign up, be successful, and become your biggest advocate?

Monday, July 13, 2020

The fitness industry is changing. What was once a distinctly in-person only experience is now online. Online isn't going away any time soon - have you heard of Netflix? Do you remember Blockbuster?

People need options, and they now have months of experience using online for everything - whether shopping, working, connecting with friends and family, and yes, fitness training.

Monday, July 6, 2020

For the first 30 days of an eventual 3-month mandatory shutdown of my two yoga studios outside of Washington DC, like many, I began re-engineering my business in the midst of a complete firestorm.

Truly – from an energetic standpoint, it is almost impossible to be your best, most creative, and innovative self, when survival is being threatened.

Saturday, June 27, 2020

Live-streaming is here to stay, and hybrid classes are the perfect way to keep clients engaged, at home and at the studio. Here’s how to create the best experience.

Thursday, June 25, 2020

As fitness studios welcome back members post the Covid-19 imposed lockdown, new capacity restrictions and social distancing requirements are required whilst there is also a need to maintain contact with members who are unable or unwilling to visit the physical facility.

Tuesday, June 23, 2020

To say the least, COVID-19 has brought on many challenges for fitness businesses. However, the resilience of this industry has not gone unnoticed.

While many businesses were forced to close their doors, fitness business owners have found creative ways to connect with their clients at a distance.