Monday, September 9, 2024

The word franchise typically invokes thoughts of global brand names like McDonald's or 7-Eleven. While these well-known establishments are prominent giants in their categories, many owners should implement this franchise business structure into their small businesses—including fitness facilities!

If you are wondering what a business promoting healthy lifestyles can learn from a value-based burger operation, gear up because you are about to learn how to bottle your business’s secret sauce.

Friday, September 6, 2024

Interestingly enough, when searching for more fitness trends for 2024, something popped up that has moved into the top ten of new trends, out of the blue: Worksite Health Promotion. Wellness programs on steroids.

Employee health has long been a priority of business owners, large and small. As healthcare costs continue to escalate, the demand for worksite health promotion programs that improve workers' health and provide a return on investment has never been greater.

Wednesday, September 4, 2024

(MINNEAPOLIS, MN - September 4, 2024) – The Fitness Business Association (FBA) proudly announces that GymFit Financial, a leader in specialized financial solutions for the fitness industry, has joined as a Silver-Level Sponsor. This strategic partnership aims to empower fitness entrepreneurs by offering them unparalleled financial services designed to fuel business growth and long-term success.

As a Silver-Level Sponsor, GymFit Financial will engage with the FBA community through a series of high-impact initiatives over the next 12 months.

Tuesday, August 27, 2024

(MINNEAPOLIS, MN - August 27, 2024) – EZFacility, a global leader in fitness management software, has proudly joined the Fitness Business Association (FBA) as a Bronze-Level Sponsor. This strategic partnership underscores EZFacility’s commitment to supporting the growth and success of fitness businesses worldwide by providing cutting-edge tools and resources.

Through this collaboration, EZFacility and FBA aim to deliver unparalleled value to fitness professionals and entrepreneurs, driving innovation and efficiency in the industry.

Thursday, August 22, 2024

(MINNEAPOLIS, MN - August 22, 2024) – The Fitness Business Association (FBA) is proud to announce the outstanding success of the latest SUCCEED! Virtual Conference, which drew nearly 2,500 registrants, including FBA members, and set new benchmarks for engagement and participation.

The event, held over six dynamic days, proved to be an unparalleled platform for fitness professionals, business owners, and industry leaders to connect, learn, and grow together.

Sunday, July 7, 2024

When trainers or studio owners want to enhance their marketing to increase business, they are frequently asked to define their gym’s target audience.

Unfortunately, this question is often met with a non-confident or generic answer. In the modern fitness industry, it is imperative to not only know your target audience but also understand how to leverage their demographic attributes to best market and position your facility or services to them to grow long-term successfully.

Thursday, May 16, 2024

(MINNEAPOLIS, MN - May 16, 2024) – The FBA and Athletech News have announced a strategic partnership aimed at providing unparalleled support and resources to fitness industry professionals. This collaboration represents a significant step forward in advancing education, innovation, and networking opportunities within the fitness community.

Josh Leve, Founder and CEO of the Fitness Business Association, expresses his excitement about the partnership, stating, "We are thrilled to announce our strategic alliance with Athletech News. Their dedication to delivering high-quality content and insights aligns perfectly with FBA's mission to empower fitness professionals. Together, we are committed to driving positive change and fostering growth within the industry."

Wednesday, May 15, 2024

(MINNEAPOLIS, MN - May 14, 2024) – Barbell Jobs, the premier fitness industry job board, proudly announces its Bronze sponsorship with the Fitness Business Association (FBA), signaling a strategic alliance to foster professional growth within the fitness sector and simplify the talent acquisition process for fitness businesses.

Josh Leve, Founder and CEO of the Fitness Business Association, is enthusiastic about the collaboration.

Friday, May 10, 2024

(MINNEAPOLIS, MN - May 10, 2024) – YogaFit and the Fitness Business Association (FBA) are pleased to announce their strategic partnership, aimed at enhancing and educating both constituencies on the best practices and key education components that foster growth and innovation within the industry.

With YogaFit's expertise in yoga education and training and FBA's extensive resources and network within the fitness community, the partnership is poised to make a significant impact on the professional development of fitness professionals worldwide.

Friday, May 10, 2024

It is no secret that Google is a massive driver of leads for gyms and personal training studios worldwide. However, for many small- to medium-sized fitness facilities, the prospect of getting their website on the first page of a Google results page seems lofty.

Fortunately, local search engine optimization (SEO) can be a huge asset for these owners to leverage when utilizing the strategic advantage of proximity to their ideal clients.