Sunday, April 7, 2019

When we were kids, we’d exercise for fun. We’d anticipate recess in grade school and groan when the bell rang. We’d call our friends for a bike ride or visit their house for an impromptu game of tag. As a kid, exercise wasn’t exercise. It was fun. It was play.

I’m not sure when it happens, or why, but sometime between childhood and adulthood, for most people—not all--, exercise turns into a chore.

Wednesday, April 3, 2019

New workouts and fitness facilities, while offering exciting opportunities to attract and engage fitness clientele, also present opportunities for accidents and injuries.

For any fitness studio, consideration of the possible risks associated with the facility, equipment, and/or activity, and how to minimize those risks, can help increase safety, reduce the likelihood of an injury, and more effectively combat litigation.

Saturday, March 30, 2019

Content should be a strong component of any fitness studio’s marketing. Sharing the right articles, photos and videos with the right audiences can boost your brand and grow your business. Content can help your business develop agility and endurance for a long, healthy future.

Sounds like what you tell your prospects and clients about fitness, doesn’t it?

Saturday, March 23, 2019

It’s time for all of us to work smarter, not harder.  For studio owners that means using every resource you have, to 100% capacity, to further your goals of running an efficient, smoothly running, and most of all profitable operation.  

After all, it’s only when that has happened that we can sit back and actually enjoy what we have built.

Thursday, March 21, 2019

As the CEO of a company that was founded on, and continues to build on innovation we are no strangers to copycats! When I was just starting out I worked for the inventor of the famous Ab Roller product - an innovation that sold over 10 million units and generated over $1BILLION in worldwide sales.

Many people have heard of the product but what they may not know is that his innovation was copied by over 28 companies and he spent over $15M defending his patents in court.

Sunday, March 17, 2019

When you Google the fitness programs you offer and your area, have you ever noticed the website of one of your competitors is ranking higher than yours is? Does it make you wonder what they’re doing that you aren’t?

It’s extremely likely that their website has Google-optimized content!

Tuesday, March 12, 2019

A couple of months ago, I shared an overview of my five steps to creating a financially successful gym. Today, I want to go more in-depth into the first of those five steps, marketing and acquiring leads. Marking and acquiring leads are vital to building a successful gym or studio since that’s how you grow your client base.

We’ve found that in order to get people to try you out, you need to make them an offer – entice them to come check out your facility.

Saturday, March 9, 2019

Studio owners who know the value of content in their newsletters, blogs, and social media might still struggle with a common problem: “How do you come up with ideas to write about?”

It’s a question all writers hear and it creates anxiety that keeps non-writers from getting started. But in today’s business climate, most of us have to write with some frequency or at least present topics to develop.

Tuesday, March 5, 2019

Fitness professionals around the world are using landing pages as a tool to grow their businesses.

Landing pages work alongside your website to capture a completely different source of online traffic. While your website is capturing leads actively searching the web for “fitness programs near me,” landing pages are enticing viewers with an attention-grabbing promotion (Free Fitness Consultation, One Month of Unlimited Classes For Only $39.99, etc.)

Monday, February 25, 2019

As we are entering the heart of tax season, fitness studio and gym owners are likely on edge.  It does not have to be that way.  We previously wrote an article on how to make tax season a breeze and I suggest you revisit that as we kick off 2019 so you know things you should be aware of.