Monday, April 22, 2019

Last week I was in Phoenix and had the chance to visit one of the Amazon fulfillment centers in the area. It was called PHX 6 indicating that there are 6 facilities in that city. It was over 1  million square feet so needless to say - Amazon is huge!! I learned some interesting things while I was there.

Don’t worry, they didn’t mention that they were going to start opening fitness studios. Not yet anyway but you never know! An interesting fact is that anyone can go and tour a facility. I had no idea.

Friday, April 19, 2019

Tax season is over and you may be thinking, “Great! I don’t have to worry about that until next year.” If that is your mindset I want you to step back a month or two and think about the stress and anxiety you were facing this past tax season. 

Also don't forget to read my 3 tax tips. You may have been scrambling to get your books completed and then scrambling to gather all of your necessary tax documents and then scrambling to get your taxes filed.

Wednesday, April 17, 2019

Your gym members have already made a significant commitment to your business — they signed up! But even the most dedicated gym-goer needs help staying motivated, and your customers may respond better to positive reinforcement and motivational tactics than negative reinforcement (or no attempt at all).

Why is this? In a way, negative reinforcement is already built into the health and fitness cycle.

Saturday, April 13, 2019

Goal setting is an integral part of growing any business, and when it comes to growing a gym it is essential to adjust goals year-over-year. When running a fitness facility it’s very easy to get caught up managing day-to-day tasks and forget to think about the big picture - what your aiming for.

The “1-3-5” goal setting system is one that not only helps keep the big picture top of mind but also that allows for planning essential steps regarding how to accomplish the goal. 

Tuesday, April 9, 2019

Functional Foods are more than just calories. These foods can effectively support your members’ fitness goals and manage their medical conditions. Functional Foods can prevent disease and sometimes also reverse disease in later stages.

However, not all foods in this category are functional for everyone. Foods become functional when they fit with an individual’s goals, health challenges, and other factors like their genetics and allergies.

Sunday, April 7, 2019

When we were kids, we’d exercise for fun. We’d anticipate recess in grade school and groan when the bell rang. We’d call our friends for a bike ride or visit their house for an impromptu game of tag. As a kid, exercise wasn’t exercise. It was fun. It was play.

I’m not sure when it happens, or why, but sometime between childhood and adulthood, for most people—not all--, exercise turns into a chore.

Wednesday, April 3, 2019

New workouts and fitness facilities, while offering exciting opportunities to attract and engage fitness clientele, also present opportunities for accidents and injuries.

For any fitness studio, consideration of the possible risks associated with the facility, equipment, and/or activity, and how to minimize those risks, can help increase safety, reduce the likelihood of an injury, and more effectively combat litigation.

Saturday, March 30, 2019

Content should be a strong component of any fitness studio’s marketing. Sharing the right articles, photos and videos with the right audiences can boost your brand and grow your business. Content can help your business develop agility and endurance for a long, healthy future.

Sounds like what you tell your prospects and clients about fitness, doesn’t it?

Saturday, March 23, 2019

It’s time for all of us to work smarter, not harder.  For studio owners that means using every resource you have, to 100% capacity, to further your goals of running an efficient, smoothly running, and most of all profitable operation.  

After all, it’s only when that has happened that we can sit back and actually enjoy what we have built.

Thursday, March 21, 2019

As the CEO of a company that was founded on, and continues to build on innovation we are no strangers to copycats! When I was just starting out I worked for the inventor of the famous Ab Roller product - an innovation that sold over 10 million units and generated over $1BILLION in worldwide sales.

Many people have heard of the product but what they may not know is that his innovation was copied by over 28 companies and he spent over $15M defending his patents in court.