Fitness Business Blog

Arketa Joins Forces with FBA, Elevating Tech Solutions for Fitness Entrepreneurs

Tuesday, September 24, 2024

MINNEAPOLIS, MN - September 24, 2024) – The Fitness Business Association (FBA) is thrilled to announce its newest Bronze-Level Sponsor, Arketa, the leading all-in-1 platform to build, manage, and scale modern fitness businesses. Arketa’s tools empower fitness business owners to spend less time behind their desks and focus on what matters most.

Their comprehensive solution streamlines booking and schedule management, on-demand content hosting, branded websites, a marketing suite, custom-branded mobile apps and a variety of client engagement tools.

Designing a Workplace Health Plan That Does The Job

Thursday, September 19, 2024

Do Corporate Wellness plans actually work? In my last article, I wrote about the rise of Workplace Health Promotion and, in doing the research, came up with some interesting factoids.

Strong evidence supports the effectiveness of WHP programs targeting smoking cessation, healthy nutrition, physical activity, and weight loss.

American College of Sports Medicine (ACSM) Joins Forces with Fitness Business Association (FBA) as Strategic Partner

Wednesday, September 18, 2024

(MINNEAPOLIS, MN - September 18, 2024) – The Fitness Business Association (FBA) is thrilled to announce a partnership with the American College of Sports Medicine (ACSM), a global leader in sports medicine and exercise science. This strategic collaboration will combine the strengths of both organizations to enhance education, entrepreneurship, and innovation within the fitness industry.

3 Ways to Make Your Fitness Business Stand Out In a Crowd

Friday, September 13, 2024

What makes a brand break through the noise of the market and hold a place in the minds of its audience? Is it its branding elements? Slogans? Marketing tactics?

In this blog, we will break down what makes your fitness facility stand out and uncover the factors to consider when building a note-worthy brand.

Players Health Partners with the Fitness Business Association (FBA), Enhancing Safety and Wellness in the Fitness Industry

Wednesday, September 11, 2024

(MINNEAPOLIS, MN - September 11, 2024) Players Health, leading provider of athlete safety and insurance solutions, has joined the Fitness Business Association (FBA) as a Silver-Level Sponsor. This partnership aims to bring enhanced safety, wellness standards, and risk management solutions across the fitness industry, fostering a safer environment for fitness professionals, gyms, studios, and their members.

Bottling Your Fitness Facility's Secret Sauce: Building a Franchise

Monday, September 9, 2024

The word franchise typically invokes thoughts of global brand names like McDonald's or 7-Eleven. While these well-known establishments are prominent giants in their categories, many owners should implement this franchise business structure into their small businesses—including fitness facilities!

If you are wondering what a business promoting healthy lifestyles can learn from a value-based burger operation, gear up because you are about to learn how to bottle your business’s secret sauce.

Fitness Trend Alert: Worksite Health Promotion

Friday, September 6, 2024

Interestingly enough, when searching for more fitness trends for 2024, something popped up that has moved into the top ten of new trends, out of the blue: Worksite Health Promotion. Wellness programs on steroids.

Employee health has long been a priority of business owners, large and small. As healthcare costs continue to escalate, the demand for worksite health promotion programs that improve workers' health and provide a return on investment has never been greater.

GymFit Financial Partners with FBA, Elevating Financial Services for Fitness Professionals

Wednesday, September 4, 2024

(MINNEAPOLIS, MN - September 4, 2024) – The Fitness Business Association (FBA) proudly announces that GymFit Financial, a leader in specialized financial solutions for the fitness industry, has joined as a Silver-Level Sponsor. This strategic partnership aims to empower fitness entrepreneurs by offering them unparalleled financial services designed to fuel business growth and long-term success.

As a Silver-Level Sponsor, GymFit Financial will engage with the FBA community through a series of high-impact initiatives over the next 12 months.

EZFacility Joins Fitness Business Association (FBA) as Bronze-Level Sponsor

Tuesday, August 27, 2024

(MINNEAPOLIS, MN - August 27, 2024) – EZFacility, a global leader in fitness management software, has proudly joined the Fitness Business Association (FBA) as a Bronze-Level Sponsor. This strategic partnership underscores EZFacility’s commitment to supporting the growth and success of fitness businesses worldwide by providing cutting-edge tools and resources.

Through this collaboration, EZFacility and FBA aim to deliver unparalleled value to fitness professionals and entrepreneurs, driving innovation and efficiency in the industry.

SUCCEED! the FBA Virtual Conference Breaks Attendance Record and Sets New Engagement Standards

Thursday, August 22, 2024

(MINNEAPOLIS, MN - August 22, 2024) – The Fitness Business Association (FBA) is proud to announce the outstanding success of the latest SUCCEED! Virtual Conference, which drew nearly 2,500 registrants, including FBA members, and set new benchmarks for engagement and participation.

The event, held over six dynamic days, proved to be an unparalleled platform for fitness professionals, business owners, and industry leaders to connect, learn, and grow together.