Tuesday, June 1, 2021

Summer is here, and that means our clients are away on vacation--rather than going into the gym or keeping those personal training appointments. Unfortunately, that also means paused memberships and trainers who we’re paying...but who aren’t actually bringing in revenue.

This on top of things just starting to get back to some sort of normal after COVID.

Wednesday, May 26, 2021

Sometimes everybody does need a bit of motivation, a boost here and there to remind them why it's all worth it, for our training in the gym, for our business, and for our families. But I'm seeing a 'Motivation Dependency' starting to develop in the strength and fitness community in recent years.

Know this once and for all...THE only way to achieve is to DO, full stop!

Friday, May 21, 2021

Once again the trends in the Fitness Industry have taken market analysts by surprise. Two big opportunities have surfaced in March and April and now are commanding a good share of the fitness market. The first is Digital Fitness and the second is Garage Gyms.

Bernhard Mehl, an entrepreneurial coach and ergonomics engineer, in a recent article on KISIblog, says that after COVID appeared, the fitness industry, and especially location-based businesses, dropped as much as 10 billion in the year following the onset of the pandemic.

Monday, May 17, 2021

In 2006, mathematician and architect of the Tesco Clubcard, Clive Robert Humbry, OBE declared ‘data is the new oil’.  He went on to say: “It’s valuable, but if unrefined it cannot really be used.”

Here Rob Lander, Founder of leading digital business management solution, Fisikal, explains the value in this statement as it relates to managing a fitness business.

Friday, May 14, 2021

As fitness enthusiasts begin to find their way back to their favorite clubs, gyms, and other workout amenities, the owners and operators of these facilities are looking for ways to keep individuals engaged and excited.

SportsArt is always looking for opportunities to leverage our product innovations to help customers.

Monday, May 10, 2021

Many business owners joined the entrepreneurial ranks because they got tired of doing business based on someone else’s rules. As a fitness pro, you know there are so many ways to lose weight, gain muscle, resolve chronic issues, repair injuries, get faster, jump higher, you name it.

Some of these strategies work for some of your clients, but none of them will work for everyone.

Friday, May 7, 2021

It’s probably fair to say that we have never appreciated our open spaces more than over the past year, due to the restrictions caused by COVID-19. With so much time being spent in our homes, heading to the park for example for a walk or a run has been incredibly beneficial for us mentally and physically.

And as social restrictions have gradually started to lift, the great outdoors has become important for a further reason - it has provided a place for us to workout

Thursday, May 6, 2021

(MINNEAPOLIS, MN, VANCOUVER, BC, May 6, 2021) – The Fitness Business Association (FBA) today proudly announces and welcomes the addition of Trainerize to its sponsorship ranks.

With Trainerize, fitness business operators can take members and clients online with workouts, on-demand classes, in-app messaging, progress tracking, group training and more! Trainerize engages and inspires your community with virtual access to your studio, extending the member experience far beyond  your gym doors.

Wednesday, April 28, 2021

Typically, the summer months are low traffic zones for gyms and fitness studios. However, this summer is shaping up to be one of the busiest ever for health clubs. Why? Because now, a little over one year since the COVID-19 pandemic began, the vast majority of gyms and studios in the US are returning to full operations.

Tuesday, April 20, 2021

How to make data-driven decisions to drive your fitness business forward. The fear of failure can paralyze business owners from making changes needed to grow their bottom line. Fortunately, we have access to more data than ever before, which helps us uncover trends, identify growth opportunities, and navigate major business decisions.