Monday, January 13, 2020

How are you using data to make useful changes to client habits? The single biggest mistake I see fitness experts make when it comes to technology is using the data to tell the past, not drive future wellness decisions.

Finance professionals have a great term for this, a sunk cost. A sunk cost is money that has already been spent and cannot be recovered. 

Tuesday, January 7, 2020

Technology continues to break boundaries in the fitness industry, not just for the consumer but also for the studio operators and personal trainers running businesses in this competitive sector.

Despite the many benefits of taking a business online, some studios are still reliant on paper-based systems to deliver core member services, such as assessments and workout subscription.

Friday, January 3, 2020

If you’ve been keeping your finger on the pulse of recent marketing trends, you may have heard someone proclaim the death of email marketing. While the rumors of its demise may be greatly exaggerated, one thing is certainly true: if you’re limiting your channels of communication, you’re limiting engagement from leads.

More and more businesses are turning to texting as a way to improve conversion.

Monday, December 30, 2019

Increasing revenue is a constant business goal for every gym owner. When sales are slow, there are strategies that you can use to get your clients back in the buying mood.

One of those strategies is discounting your products and services.

Friday, December 27, 2019

When I first stepped off a flying trapeze platform at San Francisco’s Circus Center in 2001, I had no idea where that leap of faith would take me.  I’ve now created a hybrid circus-inspired fitness concept (Cirque-It Fitness), co-invented and patented a trapeze bar, and educated dozens of fitness professionals across the country.

Looking back, I see the flying trapeze taught me lessons that have helped to propel me forward.

Saturday, December 21, 2019

You may currently be an employee and are afraid to go out on your own and live out your entrepreneurial spirit. You may be avoiding it because you are afraid you will lose retirement options, insurance, benefits, etc.

We see this all the time and it is, of course, a legitimate concern and tough decision.

Sunday, December 15, 2019

Thank you to Zac Palmer for taking the time to answer some questions from AFS!

In this featured spot, ​Zac shares his insight about his company differentiators and how with the help of SportsArt, created a new way for members to identify with something outside of conventional fitness metrics, get them outside of themselves, and see how they can actually be contributing back to the community as a whole. 

Thursday, December 12, 2019

Customer churn prevention strategies are of the utmost importance if you want to build a community of loyal clients. In the fitness industry, churn rates can be high as several people tend to stop going to the gym due to multiple reasons.

Whether this is because they are not achieving their fitness goals or have found another option, there are several ways to retain clients.

Monday, December 9, 2019

The pains of an extremely busy work schedule are all too familiar. No matter what, there seems to be a never-ending list of demands.

With the New Year right around the corner, aka, the busiest time of year for the fitness industry – it’s crucial to understand just how important time management is and how to run things within your gym as efficiently as possible.

Wednesday, December 4, 2019

Years ago, I applied to be a personal trainer in a gym. Taking one look at my runner’s body, the owner said to me, “Go work out for a couple of months and come back to reapply.” Happy as I was with my runner’s body, I never went back.

But it occurred to me that most people in the fitness industry care more about what you look like than what you know.