Wednesday, February 2, 2022

Online shopping is fast, easy and stress-free. So why should it be any different for you members?

In April 2021, a study of 8,000 consumers worldwide by Bazaarvoice reported 64% of those surveyed found browsing online easier than venturing out to visit bricks and mortar shops whilst 61% said they find new items more frequently online.

Tuesday, February 1, 2022

(MINNEAPOLIS, MN, February 1, 2022) – The Fitness Business Association (FBA) today announced that Wix (Nasdaq: WIX), a leading global SaaS platform to create, manage and grow an online presence, has joined its sponsorship ranks. Focusing primarily on Wix Fit, the FBA audience will get a first-hand opportunity to use the platform’s vast capabilities.

Designed to offer everything fitness professionals need to succeed in keeping up with a changing industry, Wix Fit enables them to offer services online, amplify their brand, run all operations, and generate more revenue— all from a single platform.

Tuesday, January 25, 2022

(MINNEAPOLIS, MN, January 25, 2022) – The Fitness Business Association (FBA) today announced that the Functional Aging Institute (FAI) joined its sponsorship ranks as a bronze sponsor. FAI is determined to make fitness professionals better trainers and to help grow your fitness business – a perfect complement to the FBA mission.

As the leaders in training older adults, FAI’s mission and dedication to training one of, if not the most important segment of the population, will help elevate the educational offerings for the entire FBA and SUCCEED! audiences. Meanwhile, FAI will receive significant exposure throughout all FBA initiatives.

Monday, January 17, 2022

In my last article, I talked about the business model currently sweeping through the fitness industry—Hybrid. The events of 2020 and 2021 have shown us that this business model is not a fluke or a stop-gap measure, but an industry-wide happening that is not going anywhere.

Saturday, January 8, 2022

We want to talk to you about travel. Gasp...we said! In this topsy turvy world, we live in these days, many people are looking for the bright spots and things they can look forward to again.

And travel is a great one!

Thursday, January 6, 2022

For owners of gyms and health clubs, expensive gym equipment and fitness technology are typically among the significant assets of value at their locations.

Gym owners invest heavily to ensure they have the best and latest equipment and fitness technology to attract and retain members in a heavily competitive environment with intense pricing pressures.

Saturday, January 1, 2022

In several of my articles over the last two years, I have written about ongoing and changing trends in the Fitness Industry and every time I sat down to write, I had a whole new list to present. Because of the unexpected events that started in 2019, the Fitness Industry is not even close to being the industry we knew back then.

In fact, I would venture that our industry has changed more than any other.

Saturday, January 1, 2022

(MINNEAPOLIS, MN, January 1, 2022) – The Fitness Business Association (FBA) today announced a brand new SUCCEED! event, its 4th, to take place in 2022 under the ever-growing SUCCEED! family of events brand.

Tentatively scheduled for June 2022, this new community-centric event will remain online and have a more intimate feel for those who register. Attendees will be treated to a brand new experience, customized to where they are in their business.

Wednesday, December 29, 2021

(MINNEAPOLIS, MN, December 29, 2021) – The Fitness Business Association (FBA) today announced that Sara Allen will take over as Vice President of Business Development effective immediately, taking over the role previously held by the late Chuck Leve.

With extensive knowledge in sales, customer service, and operations, Allen’s expertise covers all areas necessary to assist current and new FBA sponsors and partners with a customizable plan to reach the FBA & SUCCEED! audiences and yield the highest ROI.

Sunday, December 26, 2021

Emma Excell, COO Fisikal, digital experts in business management solutions, lays down the facts and top tips for digitalization success.