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Savvy studio owners might know that the Baby Boomer fitness market represents a massive opportunity for their businesses. You should also know that studios represent the best opportunity for millions of mature adults who want to get or stay fit.
It’s an ideal marriage, with millions of dollars in revenue waiting for fitness studios that a) are ready and b) make sure people over 50 know it.
In my almost three decades of helping clubs and studios obtain new leads, the same recurring comment comes up every day “I need more members”. But getting you new leads is easy. My question is what are you doing with them once you get them? Do you have a real sales system in place?
Many times it comes down to knowing how to identify them and work them properly.
Developing a unique program that is exclusively yours can really give you a leg up on your competitors.
Clients are looking for an experience that will deliver several key elements: A well organized program, peer support, quality customer service, great value, and optimal results.
As the owner of a weight loss center and a distributor of body composition analyzers, I’ve watched the weight loss and fitness industry grow from using calipers and BMI to high tech equipment like bio impedance analyzers.
Five years ago, few people had heard of BIA, now patients and clients expect this technology.
Thank you to Justin Grinnell, the Founder of State of Fitness in East Lansing, Michigan for taking the time to answer some questions from AFS! In this featured case study, Justin speaks to how the key to achieving success in fitness is strength training, which is at the heart of his training programs.
Their Motto of Success: Strong people who move well and move often have a better quality of life.
I have a confession to make. I’m on social media! I don’t mean that I post content on the various channels.
Of course, I do that. If you are a business owner and you are not posting valuable content to serve your customers and grow your brand you are missing out!
It’s easy to think of blogging as supplemental rather than beneficial. Blog content can serve as a stopgap measure to let clients know about an upcoming event or as a piece of decoration for your website, but most business owners don’t think about their blog as a mechanism for actually generating revenue.
In fact, blogging is an important tool in your repertoire—when done correctly, it can produce huge long-term results for your business.
Data is the new black. The calorie counter on the elliptical is no longer cutting it. Members want quantitative results. Showing a client their entire body composition (body fat, muscle, etc...) is an effective way to show progress and motivate members.
My goal is to educate you on the different types of body composition available.
The details of the commercial lease for your business might be one of the most important decisions you make.
The short-and long-term implications are many – and might truly make or break you. The inherent challenge is that many talented fitness professionals – and would be studio owners – simply lack the necessary experience to negotiate leasing terms from a place of deep understanding.
Last week I was in Phoenix and had the chance to visit one of the Amazon fulfillment centers in the area. It was called PHX 6 indicating that there are 6 facilities in that city. It was over 1 million square feet so needless to say - Amazon is huge!! I learned some interesting things while I was there.
Don’t worry, they didn’t mention that they were going to start opening fitness studios. Not yet anyway but you never know! An interesting fact is that anyone can go and tour a facility. I had no idea.
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• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.
