Tuesday, May 22, 2018

Some website visitors convert and others don't. But why? And what can we do to increase the number of website visitors that take action on our site so we can have more personal training clients? 

Your website can be a great tool for generating revenue. And with a few adjustments that align with the psychology behind what makes visitors convert, your website can be one of your greatest assets.

Wednesday, May 16, 2018

Many fitness studio owners make their first hire out of desperation.  The stress piles up, you’re on the edge of burnout and you hire someone to take some of the stuff off your plate that you hate doing.  Ultimately, the new hire doesn’t work out and you’re right back to where you started. 

So, how do you avoid the hiring mistakes made by nearly every business owner and bring on a team member that will allow you to grow your business without causing you more stress and frustration?

Thursday, May 10, 2018

Let’s talk TEAM.  It’s actually one of the most overused buzzwords in business.  Everyone talks team dynamics, team engagement, team building, the secrets of building a great team…etc.  Now, please don’t get me wrong; I’m a huge fan of the concept! 

I have been blessed to say I’ve been part of some incredibly dynamic and successful teams throughout my career.  I simply love being part of the team. 

Monday, May 7, 2018

So you are thinking about opening your own studio? Where should you begin?

Understanding who your members are and what activities you will offer will help define the amenities in your studio and what special features each room must have.

Tuesday, May 1, 2018

I am a BIG fan of the Ultimate Fighting Championship (UFC). I’ve trained at their gyms. I’ve watched nearly every main event either on Pay Per View or live at the various fight cards. I’ve purchased UFC merchandise and even hired fighters for promotional events for my company.

Over the last 15 years I’d say I have easily paid 10’s of thousands of dollars for UFC events, merchandise and personnel. Needless to say I am a good customer of that company!

Wednesday, April 25, 2018

A lot of people out there are constantly asking me how I successfully left my studio to focus on the next stage of my career, without the studio falling apart. Well, I know you'll be shocked to hear this, but it wasn't a complete success.

The transition didn't happen overnight, it took over a year.

Tuesday, April 17, 2018

Our industry is constantly changing with new trends, equipment, and fads. As current and aspiring business owners it's critical to stay on top of these trends in order to stay relevant and ahead of the curve in a crowded and competitive market.

But sometimes the best way to stay relevant is looking inward.

Friday, April 13, 2018

When you own a fitness studio, you have so much extra time on your hands that you’d welcome the opportunity to spend hours upon hours dealing with an IRS audit, right?

Yeah, not exactly. Outlined here are some things you should or should not do to help keep the IRS off your back and avoid that dreaded IRS audit. 

Tuesday, April 10, 2018

Business is war and the competition is the enemy--right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is shortsighted and potentially damaging.

Every February in Chicago there’s a week properly titled, Restaurant Week. The program was designed to promote the restaurant industry and drive traffic to participating establishments during a typically slow time of year. For fourteen days, diners can enjoy value pricing for lunch and/or dinner throughout the city and surrounding suburbs.

Monday, April 2, 2018

Using discounts to sell the services you offer in your fitness studio is an antiquated technique to get more clients. Discounting puts you on the path to becoming a commodity. This technique is often used as an incentive to get a potential prospect to buy or to reward someone that refers.

Discounting occurs when you don’t have the sales skills to get a prospect to pay what you are worth and possess a negative mindset around money.