Tuesday, February 23, 2021

The fitness world changed in 2020 and so should your memberships.

That means you continue to offer your incredible classes, whether they’re online or in-studio. By offering new types of memberships, your clients can get in shape and your business will continue to thrive.

Thursday, February 18, 2021

Personal training: it’s available pretty much everywhere nowadays.

So what sets one offering apart from the next? And what helps certain personal trainers stand out from their competitors? The answer is simple: credibility

Tuesday, February 16, 2021

At the turn of the year we are seeing some indicators that the COVID crisis might be ebbing. Many states that have had rather draconian measures in place have reversed course and are now talking about opening indoor dining and this heralds probable relaxing of the restrictions placed on gyms and fitness clubs.

Monday, February 8, 2021

Digital investment into the exciting technology we have at our fingertips should now be viewed not as a short-term fix for unprecedented times, but an essential long-term investment for a new reality.

Friday, January 29, 2021

Every new year, we vow to work out more, spend less and eat better. And research shows pretty clearly that accomplishing one increases the odds of accomplishing the others.

Thursday, January 21, 2021

Multivitamins are used to provide essential vitamins that are not taken in through your diet or that are consumed at a low volume.

Tuesday, January 12, 2021

In 2020, “pivot” became the hottest word around for businesses big and small. After a period of time, the word pivot triggered me in deep ways! 

With very tight mandates in place here in our nation’s capital, I’ve watched my yoga studio businesses take a bit of a beating. Like so many of my colleagues, it was sink or swim.

Tuesday, January 5, 2021

2020 has been a tough year for all fitness businesses and the reality is about 30% will not make it into 2021. I currently own three gyms in two different states.

Two of the three were completely shut down from March to June 2020 and have been shut down again since November. To say it’s been a year of overcoming challenges is an understatement.

Saturday, January 2, 2021

Gym membership statuses have become a hot topic this year, right up there with postponed concerts, and canceled flights, and interrupted holidays.

Yet, unlike other industries that were forced to grind to a halt, savvy businesses in the fitness sector quickly reshaped and adapted to the changing economic landscape caused by the coronavirus.

Tuesday, December 29, 2020

2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December.

Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed.