Years ago, I applied to be a personal trainer in a gym. Taking one look at my runner’s body, the owner said to me, “Go work out for a couple of months and come back to reapply.” Happy as I was with my runner’s body, I never went back.
But it occurred to me that most people in the fitness industry care more about what you look like than what you know.
In today’s technology-driven, digital society, studio owners have an opportunity to be more in touch with their members than ever before.
Nowadays, most studios operate some functions online but not all studio owners will have pushed the potential of their digital platforms to promote optimal operational efficiencies, deliver enhanced member experience and encourage 24/7 connectivity.
Building a social media presence doesn’t happen effortlessly. Even the influencers you see on your feed utilize a strategy and have certain tactics that they deploy in order to create buzz.
In this article we’ll walk through some of the questions and steps you should take in order to start forming a strategy around your social media which will require some thoughtful planning, consistency, and a willingness to take chances.
I’m a double-agent….I’m an equipment dealer and a small business owner. As an equipment dealer, I get to see the inside workings of the manufacturers. As a former wellness clinic owner and the current owner of my own small business, I have a loyalty to you, the business owner.
Fundamentally my goal is to help business owners make the right choices to grow their business.
The average fitness studio experiences a slow-down during the holidays. This usually means decreased attendance, new clients, and revenue. But it doesn’t have to be this way. What should you do to combat this? SPEED UP!
You need to get in front of the holidays with a prepared marketing calendar that you can execute.
Your gym’s website is a powerful marketing tool and one of your most visible content assets. It is also often the first contact a prospect has with your business, so it’s important to make a good first impression. A well-designed website will not only rank higher in search engine results, but will also help increase lead conversions.
If you are a gym owner or a personal trainer, you know that every year around the holidays business starts to slow down as clients get busy and are out of their normal routine.
November and December are also traditionally the hardest months to get new clients in the door.
When performing any physical activity – whether at home, at work, or in a fitness studio – there is always an inherent risk of injury. In fitness facilities where people often have a goal of improving their physical condition – e.g., by lifting weights, stretching, or performing strenuous aerobic activity – injuries may occur due to the stress placed on the body while performing such activities.
High customer retention is often one of the most overlooked and undervalued goals of a business, but retaining your customers and developing a sense of loyalty with them can have a major impact on your bottom line.
It is much more beneficial (and cost effective!) to keep your current members than to put all of your efforts into obtaining new ones.
When it comes to your fitness business, the best (and sometimes most difficult) way to grow is by attracting new customers who aren’t your current target audience. This sounds daunting, but there are actually some easy ways you can broaden your client base while staying true to your brand.
What it really comes down to being more inclusive and mindful of different types of customers. We’ve identified some of these groups—and ways you can encourage them to come through your door.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.