Thank you to Zac Palmer for taking the time to answer some questions from AFS!
In this featured spot, Zac shares his insight about his company differentiators and how with the help of SportsArt, created a new way for members to identify with something outside of conventional fitness metrics, get them outside of themselves, and see how they can actually be contributing back to the community as a whole.
Customer churn prevention strategies are of the utmost importance if you want to build a community of loyal clients. In the fitness industry, churn rates can be high as several people tend to stop going to the gym due to multiple reasons.
Whether this is because they are not achieving their fitness goals or have found another option, there are several ways to retain clients.
The pains of an extremely busy work schedule are all too familiar. No matter what, there seems to be a never-ending list of demands.
With the New Year right around the corner, aka, the busiest time of year for the fitness industry – it’s crucial to understand just how important time management is and how to run things within your gym as efficiently as possible.
Years ago, I applied to be a personal trainer in a gym. Taking one look at my runner’s body, the owner said to me, “Go work out for a couple of months and come back to reapply.” Happy as I was with my runner’s body, I never went back.
But it occurred to me that most people in the fitness industry care more about what you look like than what you know.
In today’s technology-driven, digital society, studio owners have an opportunity to be more in touch with their members than ever before.
Nowadays, most studios operate some functions online but not all studio owners will have pushed the potential of their digital platforms to promote optimal operational efficiencies, deliver enhanced member experience and encourage 24/7 connectivity.
Building a social media presence doesn’t happen effortlessly. Even the influencers you see on your feed utilize a strategy and have certain tactics that they deploy in order to create buzz.
In this article we’ll walk through some of the questions and steps you should take in order to start forming a strategy around your social media which will require some thoughtful planning, consistency, and a willingness to take chances.
I’m a double-agent….I’m an equipment dealer and a small business owner. As an equipment dealer, I get to see the inside workings of the manufacturers. As a former wellness clinic owner and the current owner of my own small business, I have a loyalty to you, the business owner.
Fundamentally my goal is to help business owners make the right choices to grow their business.
The average fitness studio experiences a slow-down during the holidays. This usually means decreased attendance, new clients, and revenue. But it doesn’t have to be this way. What should you do to combat this? SPEED UP!
You need to get in front of the holidays with a prepared marketing calendar that you can execute.
Your gym’s website is a powerful marketing tool and one of your most visible content assets. It is also often the first contact a prospect has with your business, so it’s important to make a good first impression. A well-designed website will not only rank higher in search engine results, but will also help increase lead conversions.
If you are a gym owner or a personal trainer, you know that every year around the holidays business starts to slow down as clients get busy and are out of their normal routine.
November and December are also traditionally the hardest months to get new clients in the door.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.