Your gym members have already made a significant commitment to your business — they signed up! But even the most dedicated gym-goer needs help staying motivated, and your customers may respond better to positive reinforcement and motivational tactics than negative reinforcement (or no attempt at all).
Why is this? In a way, negative reinforcement is already built into the health and fitness cycle.
Goal setting is an integral part of growing any business, and when it comes to growing a gym it is essential to adjust goals year-over-year. When running a fitness facility it’s very easy to get caught up managing day-to-day tasks and forget to think about the big picture - what your aiming for.
The “1-3-5” goal setting system is one that not only helps keep the big picture top of mind but also that allows for planning essential steps regarding how to accomplish the goal.
Functional Foods are more than just calories. These foods can effectively support your members’ fitness goals and manage their medical conditions. Functional Foods can prevent disease and sometimes also reverse disease in later stages.
However, not all foods in this category are functional for everyone. Foods become functional when they fit with an individual’s goals, health challenges, and other factors like their genetics and allergies.
When we were kids, we’d exercise for fun. We’d anticipate recess in grade school and groan when the bell rang. We’d call our friends for a bike ride or visit their house for an impromptu game of tag. As a kid, exercise wasn’t exercise. It was fun. It was play.
I’m not sure when it happens, or why, but sometime between childhood and adulthood, for most people—not all--, exercise turns into a chore.
New workouts and fitness facilities, while offering exciting opportunities to attract and engage fitness clientele, also present opportunities for accidents and injuries.
For any fitness studio, consideration of the possible risks associated with the facility, equipment, and/or activity, and how to minimize those risks, can help increase safety, reduce the likelihood of an injury, and more effectively combat litigation.
Content should be a strong component of any fitness studio’s marketing. Sharing the right articles, photos and videos with the right audiences can boost your brand and grow your business. Content can help your business develop agility and endurance for a long, healthy future.
Sounds like what you tell your prospects and clients about fitness, doesn’t it?
It’s time for all of us to work smarter, not harder. For studio owners that means using every resource you have, to 100% capacity, to further your goals of running an efficient, smoothly running, and most of all profitable operation.
After all, it’s only when that has happened that we can sit back and actually enjoy what we have built.
As the CEO of a company that was founded on, and continues to build on innovation we are no strangers to copycats! When I was just starting out I worked for the inventor of the famous Ab Roller product - an innovation that sold over 10 million units and generated over $1BILLION in worldwide sales.
Many people have heard of the product but what they may not know is that his innovation was copied by over 28 companies and he spent over $15M defending his patents in court.
When you Google the fitness programs you offer and your area, have you ever noticed the website of one of your competitors is ranking higher than yours is? Does it make you wonder what they’re doing that you aren’t?
It’s extremely likely that their website has Google-optimized content!
A couple of months ago, I shared an overview of my five steps to creating a financially successful gym. Today, I want to go more in-depth into the first of those five steps, marketing and acquiring leads. Marking and acquiring leads are vital to building a successful gym or studio since that’s how you grow your client base.
We’ve found that in order to get people to try you out, you need to make them an offer – entice them to come check out your facility.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.