Fitness studios need content to distinguish themselves, engage prospects, and retain clients.
You get that. But you might be confused about exactly what kinds of content you need to stay competitive in today’s competitive marketplace. Podcasts? IGTV? Self-published books? Your own show on Netflix?
When I first stepped off a flying trapeze platform at San Francisco’s Circus Center in 2001, I had no idea where that leap of faith would take me. I’ve now created a hybrid circus-inspired fitness concept (Cirque-It Fitness), co-invented and patented a trapeze bar, and educated dozens of fitness professionals across the country.
Looking back, I see the flying trapeze taught me lessons that have helped to propel me forward.
Happy clients mean more sales, more referrals, and more revenue. For that reason, every aspect of your business should revolve around your clients. Here are five steps you can start taking right now to create a superior client experience at your gym.
In the fitness industry, retention is far more powerful than acquisition! Learn how longtime clients can be the key to a successful business.
FitGrid’s data-driven KPI reports provide insight on where your fitness studio is excelling - and where it needs to improve to up retention and profit.
Thank you to the team at the Cleveland County Family YMCA for taking the time to answer some questions from AFS!
In this featured spot, they share insight on how working with Precor helped expand their reach and become part of the new fitness studio movement.
We are a society of vanity who puts a lot of weight (pun intended) into how much people weigh. As leaders in the fitness community, it is our role to change that conversation.
Stating the obvious, bodyweight is the sum of all parts and includes water, fat, lean tissue, tendons, organs, etc. When your client steps on the scale, it isn’t only measuring fat.
Every fitness studio wants their clients to find success because ultimately success is what will keep them coming back again and again.
If your clients are putting in the physical work but continually experiencing poor recovery or having trouble bringing power to their workouts, they may be missing out on key nutrients.
In my decades as a newspaper reporter, I asked all kinds of people all kinds of questions. Then I worked in corporate communications, which led to many more interviews in various situations.
All that experience gave me a special perspective I bring to fitness communications for studio owners.
Recently I received a package in the mail and I immediately got excited because I knew what was inside. It was the official ribbon copy of a new patent we were just granted on our TireFlip 180® product! It was my 20th patent including the US and Worldwide and it represented a significant milestone for me.
Innovation is the heart our company and we are proud of the intellectual property we’ve been able to obtain.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.