When it comes to your fitness business, the best (and sometimes most difficult) way to grow is by attracting new customers who aren’t your current target audience. This sounds daunting, but there are actually some easy ways you can broaden your client base while staying true to your brand.
What it really comes down to being more inclusive and mindful of different types of customers. We’ve identified some of these groups—and ways you can encourage them to come through your door.
“I want to lose weight.” This is the most common reason Americans join a gym, especially in January. With the New Year right around the corner, what is your fitness team doing to ensure your members are accomplishing their goals?
The good news is there are several opportunities for you to take advantage of in the technology space that could, in fact, help your clients lose weight!
Thank you to Kolleen Losch from CORE Physique and CORE 57 for taking the time to answer some questions from AFS!
In this featured spot, Kolleen shares how in under one year, Power Systems helped her win the award for Best Gym in Alpharetta, GA over the competition.
Can you believe that we are already coming to the end of another year? Before you know it you will be eating Thanksgiving dinner and Christmas shopping. This means that NOW is a perfect time to start preparing your books for year-end.
The last thing you want is to be scrambling when time is tight.
Having worked in programming, operations, and facilities planning for the better part of two decades, the calendar year and a fitness studio’s likely needs has become largely predictable.
The beautiful part of this ebb and flow is that it allows owners and managers to form a sound annual strategy.
Most gyms and studios don’t have a huge marketing budget. So how can owners optimize their marketing campaigns to get the most value from the budget they do have?
Whether you’re a small, single-site studio or one site of a larger national franchise, the key is local SEO or search engine optimization.
Each new fitness client is a chance to establish a long-time valuable customer. Boost membership sales and retention by making their first visit memorable!
Independent fitness studios are no different than any other businesses - in at least one important way. They are always looking for new ways to create revenue, and preferably ones that do not cost a lot to implement.
So we have compiled a list of ways you can add revenue to your studio without a lot of investment.
Fitness studios need content to distinguish themselves, engage prospects, and retain clients.
You get that. But you might be confused about exactly what kinds of content you need to stay competitive in today’s competitive marketplace. Podcasts? IGTV? Self-published books? Your own show on Netflix?
When I first stepped off a flying trapeze platform at San Francisco’s Circus Center in 2001, I had no idea where that leap of faith would take me. I’ve now created a hybrid circus-inspired fitness concept (Cirque-It Fitness), co-invented and patented a trapeze bar, and educated dozens of fitness professionals across the country.
Looking back, I see the flying trapeze taught me lessons that have helped to propel me forward.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.