Wednesday, June 14, 2017

The summer months can be tough on a fitness business.  Clients are traveling or have extra commitments with their kids home for the summer, and we do not see them in our classes as often as we  - and they - would like.

A “summer success” strategy will help your clients plan ahead, and your credibility will be enhanced when you provide specific tips for them to maintain fitness over the summer months (even when they aren’t training with you).

Thursday, June 8, 2017

For many studios, growth opportunities exist to offer workplace wellness in their surrounding community. 

If this is something you are thinking about, you may be wondering, "How do I get started?"  In this post, I will take you through the steps to follow to determine if this is right for you.

Wednesday, May 31, 2017

A huge thank you is in order to everyone at the NSCA for going above and beyond to put on an amazing event that was the Ignite Your Personal Training Business Summit. Held at the NSCA headquarters in Colorado Springs, I was honored to be asked to speak.  

With a jam packed room of highly attentive attendees, NSCA pulled out all the stops and called in some of the brightest minds in the industry including, Shannon Fable, Joe Drake, Pat Rigsby, Robert Linkul, Lindsay Vastola and myself.  

Friday, May 26, 2017

So, you got a website!  Great!  Now what? Your phone isn’t ringing, no one is filling out your contact form, your business isn’t growing. 

But you did what you were supposed to, you made a website, what’s wrong? You can’t expect to build a website and, “poof” your business explodes!  The Internet doesn’t work like that.  Before your business can grow, you need more people to come to your site.

Friday, May 19, 2017

Ever heard a fitness pro say, “This 30-minute workout will leave you burning more calories for the rest of the day!?” Does this sound too good to be true?

The concept this fitness professional is getting at is excess post-exercise oxygen consumption (EPOC), also sometimes referred to as the exercise “afterburn.” It has been described as a major player in weight management and weight loss, as well as a benefit of high-intensity exercise.

Tuesday, May 9, 2017

Whether you oversee a Group Fitness Department at a full-service gym or you own your own boutique fitness studio, keeping your offerings and environment fresh and exciting is crucial to your long-term success. “We are constantly asking people to change their bodies and their mindsets, but if we don’t change—the class formats, the environment, the way we cue—our members will get bored,” says Marydawn Taggart, owner of Maddog 5/1 Fitness Studio in St. Joseph, Michigan.

Now in their 6th year of business, we interviewed Marydawn to learn how she keeps members coming back and her biggest lessons learned in the past five years as a boutique studio owner.

Friday, May 5, 2017

Being able to connect with your clients in a way that builds trust and safety are two main ingredients to a long-lasting and successful relationship.  

Whether you own your own studio, are an independent contractor or are working in a health club/gym setting, the tips shared below by Dan Duran from PTA Global are essential learning techniques.

Wednesday, April 26, 2017

Having a presence on social media platforms for your gym or fitness studio is a great way to connect with clients and find new business.  But even with all the resources available online to help give your business a social media boost, it’s hard to know what will – or won’t – work.

If you’re feeling stuck or like your social media marketing efforts aren’t paying off, try these five tips to boost your productivity and bolster your presence online.

Tuesday, April 25, 2017

The annual FIBO trade show, the world’s largest fitness gathering, took place April 6-9 in Cologne, Germany and for the first time, AFS was well represented at this incredibly exciting event that attracted more than 150,000 visitors from all over the world.

Led by Hans Muench, AFS Advisory Council member located in Switzerland, and associate member Piloxing, AFS literature was distributed to scores of attendees, tapping into the high level of interest of many of the FIBO attendees and visitors, which included 1,019 exhibitors from 49 nations.

Thursday, April 20, 2017

Ever notice how inspiration can strike at the most unexpected moment? Attending a wedding last weekend, I seemed to be seated among the who’s who of power players in the local fitness studio scene.

It was refreshing to see that we ALL cut loose and escaped from our studios for the weekend, so I considered that we might be doing something right, clearly developing great teams to hold down the fort(s) as we create some work/life balance!