As health and fitness studio operators, retention, acquisition and client engagement are the key issues to running a successful business.
The million-dollar question is, how do we maximize the time and effort put forth toward these for the best outcome.
Ensuring that your employees are providing quality customer service is more important than ever before because of the role that digital and social media now play in your gym’s overall reputation and digital footprint.
It’s not easy to come up with creative ways to make more money, so here are five options to consider.
Adding any one of these products/services could not only bolster the bottom line but also enhance the training experience and increase your members’ overall club satisfaction.
When it comes to selling memberships, personal training, or really anything, many of us tend to cringe. The reason is because of our own experience with buying something from a terrible salesperson.
We might have felt like we were being forced to do something we didn’t want to do or maybe we were told/directed something without the freedom to make our own decision.
Thank you to Rachael Blumberg, the Founder / Owner at PLATEFIT for taking the time to answer some questions from AFS!
In this featured spot, Rachael shares how Power Plate and vibration training changed the course of her life.
There’s a word we all know better than any other. We write it many times a day, spell it, see it printed on documents all over our home and studio. We often say it to others, but we seldom hear it said to us.
Dale Carnegie called it “the sweetest and most important sound in any language.”
One of the great things about living in northwest New Jersey is the abundance of farms around where we can get fresh organic turkeys for our holiday meals.
A few years ago I found one of these farms and have been going there ever since. The quality of the turkey is incredible and we look forward to it every year. This year was no exception so about 6 weeks ago we put in our order.
Happy Holidays! It seems like Halloween is the “gateway” to all-things holiday madness, as we now find ourselves ready to close out another year.
As fitness studio owners this is a great time to celebrate with your patrons, and to capitalize on the many opportunities to help members manage common stressors while creating community! Additionally, designing exceptionally appealing sales offers is a great way to power through Q4 and finish the year strong!
Deciding how to price, what to charge, what to include can be a tough decision.
The biggest mistakes I see studio owners make with their pricing are the following.
In the spring of 2007, I was sitting in the back of a taxicab in Rosemont, Illinois, just outside of Chicago. I was in town to speak at a fitness industry conference. I brought my racing shoes and clothes because I planned to run a race in Chicago’s Grant Park while I was there.
I didn’t have a car in Rosemont, so I got up extra early and took a taxi from the hotel to the park.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.