Friday, August 5, 2016

Fitness studio owners and personal trainers often give very little attention to their liability waivers or hold harmless agreements because they feel they are not going to protect them from claims and they don’t want to pay for legal advice.

The truth is, state laws determine how effective a waiver may be in court, but it is important to always have a well-written waiver in every state.

Wednesday, August 3, 2016

We all know that we need to measure success right? Depending on your current set-up in regards to software programs, your access to data could be extremely complex or very simple. This blog is centered around making you think about what you should be measuring according to your studio goals.

Let’s take a step back first and look at key numbers in terms of what you are trying to grow within your business. From there you can decide what key metrics you want to measure.

Monday, August 1, 2016

If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers. 

Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios.

Saturday, July 30, 2016

For the last 10 years as technology has expanded into and taken over other industries our industry has seen its share come and go.

There have been some solutions we expected to change the industry, others that were the next big thing, and so many that have saturated the market without much positive impact anywhere near the scale we need it to be.

Wednesday, July 27, 2016

Let’s face it, this is a fun industry. A lot of us get into it because it beats sitting at a desk all day, but quickly realize that it’s a heck of a lot harder than we may had previously thought.

That being said, I think it’s imperative that we first outline the business that we’re in (the fitness industry) and more importantly, how it makes money.

Monday, July 25, 2016

Market research offers studio operators valuable information that can change the trajectory of their business.

Research can provide thoughtful and impactful insights into a multitude of critical elements that influence how a studio performs.

Sunday, July 24, 2016

Having just returned from the IDEA World Convention in Los Angeles, I couldn't be more excited about the future of this industry.  

The energy was off the charts and the education was spot on. Growing up in the fitness industry (specifically on the association side) I know how much dedication, hard work, and perseverance it takes to develop an association.  I have the utmost respect for what Peter and Kathie Davis have been able to accomplish.  

Friday, July 22, 2016

The competition between Boston Market and Chick-fil-A heated up in the 90s.

In a famous Chick-fil-A leadership meeting, executives discussed a variety of strategies to grow bigger and faster to overtake the market. Truett Cathy, founder and former CEO of Chick-fil-A, sat back quietly and listened to the entire team build their case to grow bigger to reach the billion dollar mark by 2000.

Wednesday, July 20, 2016

Once upon a time, you could be a generalist trainer. All you needed was a general knowledge of physical health to run classes and train people. It’s been this way since the beginning of the industry. But that’s all gone.

Take a look at some of the fads from decades past and you’ll easily see how far we’ve come in our knowledge and expectation from our trainers.

Saturday, July 16, 2016

I'm extremely excited to announce that coming soon is your opportunity to participate in the 2nd Annual Fitness Studio Operating & Financial Benchmarking Study! 

Those taking part in the survey will help identify and better understand the key benchmarking data and financial performance metrics of fitness studios.  To bring this study to life, AFS has partnered with ClubIntel, a brand insights and research firm that specializes in the health and fitness industry.