While researching the hundreds of fitness studios over the past few weeks, it was alarming to see the amount of common mistakes that studio owners make. Most might seem minor but often lead to a significant loss of leads and sales for their owners.
As a studio owner, you want your website to compliment your business. You want people to understand exactly what you do as quickly as possible. Someone once told me to design your website as if “the dumbest person in the world was trying to understand what you do and navigate your site.” While a drastic approach, that statement stayed with me.