Thursday, June 9, 2016

There are 100 million baby boomers (those over 50), that make up about 30% of our population, and three-fourths of America’s wealth.

They are expected to live longer than previous generations.  This is the largest segment in our economy with the largest percentage of wealth. They are seeking help for their aging bodies.  Because this is the generation of consumption and personal gratification they are spending at “boomer levels”.

Saturday, June 4, 2016

In order to maximize your website traffic, it is critical to have a web address that is short, meaningful, and keyword-rich. Fortunately, two domain extensions recently launched that are a perfect match for fitness professionals looking to drive traffic to their website: ‘dot-fitness’ (.Fitness) and dot-training (.Training).

These new extensions are the most fertile ground on the Internet for fitness professionals who are looking to strengthen their digital brand. It’s often difficult to find the domain name you want – these names are ripe with availability.

Tuesday, May 24, 2016

Picking a software platform to initiate your keep in touch strategy is one of the most important elements of running a fitness business. Getting people OUT of your email inbox and address books and into a system that can track their path to you and notes on their activity will help you provide relevant information to each of your contacts.

When you can keep in touch in this way, it’s easier to provide value and, therefore, build trust and credibility.

Wednesday, May 18, 2016

UPDATE (6/23/16): The 2016 Fitness Studio Marketing Best Practices Report has been released! Learn more about this ground breaking research!

At AFS, one of our biggest priorities is conducting on-going market research to uncover best practices for the fitness studio community.  This couldn't be more apparent with our soon to be released, 2016 Fitness Studio Marketing Best Practices Research Report!

In recent years we've released our 2014 Fitness Studio Industry Research Study along with our 2015 Fitness Studio Operating & Financial Benchmarking Report - both reports, a first for the fitness industry!  

Wednesday, May 11, 2016

"The only way to do great work is to love what you do. If you haven't found it, keep looking. Don't settle." - Steve Jobs

I recently had the pleasure of co-hosting a focus group/roundtable with some of the brightest studio owners in the San Francisco Bay Area.  At AFS, we always jump at the chance to assemble these types of events.  It's essential that we fully understand exactly what our members are going through.  

Sunday, May 8, 2016

As you may know, two domain extensions recently launched that are a perfect match for fitness professionals looking to strengthen their digital brand: ‘dot-fitness’ (.fitness) and ‘dot-training’ (.training).

These new domains allow you to create short, meaningful web addresses that stand out from the crowd and speak to your passion. Having a strong web presence is critical to the success of any business, and it’s even more important in the incredibly competitive fitness industry.

Wednesday, April 13, 2016

All hiring should be done carefully to make sure that the right candidates are selected and brought on board properly.

A quality hire may become a long-term valuable asset to your business, while hiring the wrong person can cause stress on all involved, hurt your business and waste resources causing you to start again.

Sunday, April 3, 2016

In the digital age, having a strong web presence is critical to the success of any business. That’s why it’s more important than ever to have a web address that is memorable and meaningful to your target audience.

Fortunately, two new domain extensions just launched that are a perfect match for fitness professionals looking to pump up their digital brand: .FITNESS and .TRAINING.

Friday, April 1, 2016

Hot off the 2016 IHRSA show in Orlando, FL - AFS was excited to take the floor and meet with our partners, advisory council members, and focus on building stronger relationships within the fitness industry. 

Without a doubt the top three trends witnessed were the focus on fitness studios, technology (especially wearables), and training.  

Saturday, February 27, 2016

Over the past decade, advancements in technology have reshaped the fitness industry to become more personalized and consumer-friendly.

From workout tutorials that can be downloaded in seconds to wearables that monitor your every heartbeat, fitness professionals are taking advantage of technology to connect and engage with trainees. In 2014, YouTube reported that viewers watched 5,500 years-worth of yoga videos alone.