9 out of 10 consumers prefer a fitness business that's a member of a professional association.*




AFS membership includes everything necessary for success.
Here are just some key benefits to give you an immediate advantage.

Generate More Leads & Clients

Showcase Your Membership Certificate

Advantage: Assists with converting more prospects to paying members or clients.

How To Use: Frame your certificate and display it in high traffic areas. Use it as part of your sales process to differentiate your business. See why it works!

Share Your Affiliation on Social Media

Advantage: Let’s your community know that you take pride in applying best practices and conducting your business in an ethical manner.

How To Use: Post a picture of yourself with your membership certificate on social media!

Add Our Logos to Your Website for Instant Credibility

Advantage: Builds trust and helps generate more leads. Consumers that see the AFS badge of approval perceive your business as more trustworthy and of higher quality.

How To Use: Post the AFS approved & proud member logos on your website!

Feature AFS on Your Printed Materials

Advantage: Boosts consumer confidence and proves that you’re serious about running your business the right way.

How To Use: Add the AFS logos to your business cards and marketing flyers.

By joining AFS you're part of an organization that stands for higher standards and consumers take notice! Showcase your AFS membership to your clients and prospects for a credibility boost.

See Why It Works:

Learn How to Take Advantage of Our Reputation!



Yes, It Matters. Consumers DO Notice:

I would much prefer having an approved gym with good practices. There are so many problems with poor gym conduct. This would be a priority to me.

I think that businesses that join trade organizations are more likely to share and engage in best practices.

I like the small fitness place I go to and now I want to check if they're a part of a professional association.

*Insights from a recent AFS consumer survey.




Improve Your Business Performance


Generate New Business: Marketing and Lead Generation Tools

Leverage the most comprehensive assortment of benefits to drive traffic to your business. From community advice, webinars, how-to guides, and exclusive AFS programs, find everything you need to generate more clients. Boost your marketing results

Redeem Your FREE CEC/CEUs!

AFS online courses offer comprehensive education on the most important aspects of running a fitness business. Start or improve our business while earning continuing education credits! Start a course now

Business Health Assessment and Report

The monthly health assessment helps you track your KPIs and gives you valuable insight into what to fix next. Invest a few minutes now to get immediate recommendations on how to improve your business. Learn more

Leverage Our How-To Guides

Ready to get to the next level? The AFS how-to guides are designed to provide quick and direct advice to help you identify key actions items to work on in your business. Start improving your business today

Do Even More with Your Membership

Ready to do even more to boost your business?  Check out these additional benefits you can use today!

Get connected with a mentor
Join a small group strategy call
Access the "Google for Fitness Businesses"


Become a Member