Breaking News and Important Announcements

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Latest News

Myzone Launches MZ-Remote Taking Virtual Training to the Next Level

For the first time ever, operators can stream live workouts whilst concurrently tracking the group heart rate display from remotely located participants in real-time, integrated into one solution thanks to Myzone.

The new MZ-Remote has been designed to allow operators to stay connected with their members during the restrictions imposed by the government during the COVID-19 pandemic. Integrated with the cloud-based video conferencing service Zoom, the new solution takes live streaming to the next level by allowing instructors to give real-time feedback to class participants based on the effort they put into the workout

GameDay Ready Joins AFS

(MINNEAPOLIS, MN, Nashville, TN, May 21, 2020) – The Association of Fitness Studios (AFS) today welcomed GameDay Ready, the exclusive distributor of AirSteril in the United States, as a Copper sponsor.

AirSteril is the highest performing antiviral, antimicrobial, antifungal, deodorizing unit and the only plug and play UV unit that sterilizes both the air and all of the surfaces that air touches 24/7.

FinFit Life Becomes AFS Sponsor

(MINNEAPOLIS, MN, TAMPA, FL, May 19, 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of FinFit Life to its sponsorship ranks. Founded in 2019, FinFit Life promotes and distributes protection products focused on "financial fitness" as a key pillar of health and wellness. As part of the company's commitment to fitness, FinFit Life is working with John Hancock to offer Vitality™ life insurance products.

AFS Releases Fitness Studio Reopening Guidelines

(MINNEAPOLIS, MN, May 13, 2020) – The Association of Fitness Studios (AFS) today released its fitness studio reopening guidelines in the wake of the COVID-19 virus. Aimed at keeping clients safe and welcoming them back - when the time is right - has been an on-going effort to ensure the highest level of precaution is taken.

While completely aware that governmental agencies are wrestling with the same issues, AFS’ guidelines are intended to be fundamental “to-do’s” with the understanding that individual states and cities will have their own specific recommendations.

SUCCEED! Online Event Overwhelming Success!

(MINNEAPOLIS, MN, May 6, 2020) – The Association of Fitness Studios (AFS) proudly announced to the fitness industry today the incredible success of its SUCCEED! Virtual Online Event held May 2-3, 2020.

The event featured two full days of education, a keynote presentation by author and fitness leader Petra Kolber, the best of AFS and SUCCEED! presenters, a virtual ‘swag bag’ for all attendees, CECs/CEUs – and the ability to attend for free.

SUCCEED! Online Event Smashes Expectations

(MINNEAPOLIS, MN, April 30, 2020) – The Association of Fitness Studios (AFS) proudly announced today that registrations for its SUCCEED! Virtual Online Event have exceeded 3,700 and likely will top out above 4,000 for May 2-3, 2020 educational event.

The event, with a focus on Immediate Strategies to Excel Your Fitness Business During Uncertain Times - features two full days of education, the best of AFS and SUCCEED! presenters, a virtual ‘swag bag’ for all attendees (worth $1,000+) CECs/CEUs – and a free admission option.

Major Fitness Organizations Supporting SUCCEED! Virtual Online Event

(MINNEAPOLIS, MN, April 20, 2020) – The Association of Fitness Studios (AFS) proudly announced today that several leading fitness organizations have agreed to support AFS’ SUCCEED! Virtual Online Event, May 2-3, 2020. The group includes the #1 free consumer at-home fitness app FitOn, Net Profit Explosion (NPE), Personal Fitness Professional (PFP), National Academy of Sports Medicine (NASM), Aerobics and Fitness Association of America (AFAA), Myzone, Punchpass, uscreen.tv, BOSU, and Fit Bodies. More are expected to be announced in the coming days as well.

The SUCCEED! Virtual Online Event - Immediate Strategies to Accelerate Your Fitness Business During Uncertain Times - features two full days of education, the best of AFS and SUCCEED! presenters, a virtual ‘swag bag’ for all attendees, CECs/CEUs – and the ability to attend for free.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report