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Latest News

MYZONE Celebrates 4,000 License Milestone

Chicago – February 3, 2017 - MYZONE, a global wearable technology company, announced this month the installation of its 4,000 license with premier fitness facility, Fitness World located in Durham, North Carolina in the United States.

“American College of Sports Medicine have called wearables the #1 trend in fitness for 2 years running,” said MYZONE Founder and CEO Dave Wright, “Our accelerating growth rate is displaying that, in fact December 2016 was our biggest month to date, and January 2017 was bigger again, the wave is certainly here, we are thrilled to have reached 4000 licenses in over 30 countries.”

AFS, Club Industry Expand Collaboration Relationship for 2017

(OAKLAND, CA, BOULDER, CO, February 2, 2017) – The Association of Fitness Studios (AFS) and Club Industry announced today that they have reached an expanded collaboration agreement for 2017, enhancing their previous relationship providing relevant educational opportunities to each other’s constituents.

Club Industry not only owns and operates the annual Club Industry Show, but it also publishes industry news, trends and educational articles and videos atwww.clubindustry.com as well as the fitness industry’s most highly-regarded electronic newsletters: Newsbeat, Resourcebeat, Newsbreak and Showbeat.

Power Systems Joins AFS to Help 'Power Your Potential'

(OAKLAND, CA, KNOXVILLE, TN, January 30, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Power Systems to its membership and sponsorship ranks.

Founded in 1986, Power Systems (PS), LLC mission is to advance health, fitness, and performance for everyone by being a leading provider of fitness and performance products. The company is recognized throughout the sports and fitness industries for creating an extraordinary customer experience, complete product selection, and fast delivery.

SuperPowered Web Joins AFS with 'Websites that Do the Heavy Lifting’

(OAKLAND, CA, HONOLULU, HI January 27, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of SuperPowered Web to its members hip ranks.

Offering website development, corporate branding, logo development and overall marketing assistance, SuperPowered Web addresses the first-impression needs of fitness studios of all disciplines from the unique perspective of a true fitness aficionado.

First-ever 'Buying Habits of Fitness Studios' Research Study Launched by AFS

(OAKLAND, CA, January 25, 2017) – The Association of Fitness Studios (AFS) announced today the release into the fitness industry of the first-ever research study on the buying habits of fitness studios. The questionnaire was disseminated to operators of fitness studios of all disciplines.

The ‘Buying Habits of Fitness Studios’ will measure a variety of spending habits in the key areas of: fitness equipment, software, and insurance. In addition, the study will examine who makes the buying decision, when such decisions are made, and what the influences are on such decisions.

AFS, PTontheNet/PTA Global Sign Collaboration Agreement

(OAKLAND, CA, DENVER, CO, January 23, 2017) – The Association of Fitness Studios (AFS) and PTontheNet/PTA Global announced today that they have reached a comprehensive collaboration agreement to provide relevant educational opportunities to each other’s members.

PTontheNet is nationally recognized as a comprehensive resource for fitness professional education and development, providing continuing education, packages, and tools designed to drive performance and strengthen a fitness facility’s business.

AFS, NCCPT Sign Collaboration Agreement

(OAKLAND, CA, NEWBURY PARK, CA January 20, 2017) – The Association of Fitness Studios (AFS) and the National Council for Certified Personal Trainers (NCCPT) announced today that they have reached a collaboration agreement to exchange education and information to each other’s constituencies.

NCCPT is a leading certifying body offering a wide range of fitness professional certifications and continuing education for personal training, indoor cycling, group exercise, powerlifting and several others disciplines.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report