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Latest News

IDEA Health & Fitness Association Sold to Media Conglomerate

IDEA, the well-known fitness association and owner of one of the fitness industry’s largest Convention and Trade Shows, has been sold to Active Interest Media (AIM) - one of the world's largest business-to-business media companies.

AIM produces websites, magazines, films and TV shows, and consumer and trade events. The terms of the acquisition were not disclosed.

AFS Recap from Club Industry and NSCA PT Conference

In all my travels, one thing remains constant - the work we're doing at AFS and the projects, education, and on-going brand awareness we're creating is making a huge impact in the fitness industry.

With over 60 partnerships both in and outside the fitness industry - AFS' mission to support entrepreneurial fitness professionals and studio/gym owners is alive and well!

A Breakthrough in Wellness?

Aetna Inc. will give some customers and employees discounts on Apple Inc.’s smartwatch, offering the potential that incentives from the insurance industry could boost sales of the technology giant’s wearable device.

The health insurer, which covers about 23 million people in the U.S., is developing apps for Apple devices that will help consumers remember to take their medicines, get a refill on prescriptions, or contact a doctor. The applications, which will be available next year, will also help members understand their insurance benefits and use Apple’s Wallet feature to pay bills, Aetna said Tuesday in a statement with Apple.

OneFitStop Joins AFS With Dedicated Software Solution

(OAKLAND, CA, NEW YORK, NY, October 4, 2016) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of OneFitStop to its membership and sponsorship ranks, marking OneFitStop’s entry into the U.S. fitness software market.

OneFitStop offers a complete fitness platform for professionals and clients by taking the hassle out of managing the studio business. From scheduling to lead management, to online payments and bookings, OneFitStop has been designed for and by studio operators.

AFS CEO Josh Leve to Present at NSCA Personal Trainers Conference

(OAKLAND, CA, COLORADO SPRINGS, CO, September 29, 2016) – The Association of Fitness Studios (AFS) and the National Strength & Conditioning Association (NSCA) have announced that Josh Leve, founder and CEO of AFS will be a featured presenter at next month’s NSCA Personal Trainers Conference.

The Conference is October 14-16 at the Hyatt Regency Riverfront Hotel in Jacksonville, FL. Leve’s presentation, The State of the Fitness Studio Industry, will take place Saturday, October 15 from 8:00 to 8:50 a.m. This marks the second consecutive year that Leve as presented at this event that annually attracts over 500 personal trainers.

Girl Drowns in Fitness Center Pool

We all hope and pray it doesn’t happen at all, let alone to us, but the reality is – bad stuff can happen. It did last year to a Midlothian, VA fitness center, where a 9-year-old girl fell into a swimming pool and drowned.

According to the guidelines on the fitness center’s website, there is no lifeguard on duty at the gym. The guidelines also say "Children 13-and- under require adult supervision; adult must be in wet area at all times."

Intelivideo Brings Unique Value As Latest Company to Join AFS

(OAKLAND, CA, DENVER, CO, September 23, 2016) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Intelivideo to its membership and sponsorship ranks.

With Intelivideo, studio owners can create profitable, securely delivered Video On Demand channels. Intelivideo’s platform enables studio owners to add every element of a video strategy including a digital storefront, secure delivery via streaming or download, branded apps for most devices and subscriber management tools.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report