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Latest News

AFS, NCCPT Sign Collaboration Agreement

(OAKLAND, CA, NEWBURY PARK, CA January 20, 2017) – The Association of Fitness Studios (AFS) and the National Council for Certified Personal Trainers (NCCPT) announced today that they have reached a collaboration agreement to exchange education and information to each other’s constituencies.

NCCPT is a leading certifying body offering a wide range of fitness professional certifications and continuing education for personal training, indoor cycling, group exercise, powerlifting and several others disciplines.

MYZONE, SportsArt Expand 2017 Sponsorship Relationship with AFS

(OAKLAND, CA, January 17, 2017) – The Association of Fitness Studios (AFS) proudly announced today that it has reached expanded sponsorship agreements with two major fitness industry suppliers – MyZone and SportsArt - to provide relevant products, services, and benefits to AFS members.

MyZone is the commercial fitness leader in heart zone training and wearables. SportsArt is the leading “econ-fitness” supplier of cardio and strength equipment. Both companies have stepped up to support the fitness studio segment of the industry.

Flexline Fitness Joins AFS with ‘Perfect Weight at Every Moment’

(OAKLAND, CA, WESTLAKE VILLAGE, CA, January 17, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition ofFlexline Fitness to its membership and sponsorship ranks.

Flexline was founded by Brandon Kennington, a mechanical engineer by training, who opened a group fitness facility with his wife in 2009 in Westlake Village, CA geared toward HIIT and strength training. Brandon spent hours observing classes and realized – unlike yoga, cycling, and kickboxing – strength training in groups left a lot to be desired and results were lacking.

Smart Fitness Latest Supplier To Join AFS

(OAKLAND, CA, NEWBURY PARK, CA, January 5, 2017) – The Association of FitnessStudios (AFS) today proudly announced and welcomed the addition of Smart Fitness to its membership ranks.

Smart Fitness is a one-stop education platform to train the entire facility staff. From certifying trainers to member experience training for front desk staff, Smart Fitness delivers all the training needs of your studio or club.

AFS 2016 Year in Review – Major Advances Impact Fitness Industry

(OAKLAND, CA, January 4, 2017) – 2016 was another incredible year for the Association of Fitness Studios (AFS). As the only membership community dedicated solely to the business of fitness studios and entrepreneurial fitness professionals, AFS made great strides in bringing innovation in products, services and benefits to this fastest growing fitness market segment.

AFS’ 2016 momentum was based on major accomplishments in Research, Industry Relationships, and Digital Development. These three operational “legs” continue to drive AFS’ forward thinking initiatives.

AFS Releases 2017 Fitness Studio Trend Report

(OAKLAND, CA, December 21, 2016) – The Association of Fitness Studios (AFS) announced today the release of the “Top 12 Fitness Studio Trends for 2017.”

To ensure a variety of perspectives the Association of Fitness Studios [AFS] canvassed it’s Advisory Council, vendor partners, and leading studio operators on trends they see growing or continuing in 2017. Their responses were compiled and are presented in a 3-page document, attached.

Intelivideo Unveils a New Suite of Apps for Video On Demand

Denver, Colo. – Dec. 20, 2016 – Today Intelivideo launched a suite of new apps designed to dramatically improve the way businesses manage and distribute their premium video content. The new apps functionality and design also delivers an exceptional user experience to customers of these video businesses.

Virtually any business with videos for sale, from one video to a complete library of videos including subscription channels, can benefit from Intelivideo’s new app ecosystem.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report