Breaking News and Important Announcements

Providing the latest news and cutting-edge publications impacting your business

Latest News

AFS, EMPOWER! Sign Collaboration Agreement

(OAKLAND, CA, CHANHASSEN, MN, February 27, 2017) – The Association of Fitness Studios (AFS) and EMPOWER! Fitness Events (EMPOWER!) announced today that they have reached a collaboration agreement to exchange education and information to each other’s constituencies.

One of the fitness industry’s leading fitness event organizations, EMPOWER! hosts several weekend fitness celebrations nationwide each year, featuring some of the industry’s top presenters delivering amazing fitness workshops, lectures, and master classes. EMPOWER! reaches a wide range of fitness disciplines, including personal training, indoor cycling, group exercise, yoga and dance.

MINDBODY, AFS Expand 2017 Relationship

(OAKLAND, CA, February 24, 2017) – The Association of Fitness Studios (AFS) proudly announced today that they have reached an expanded sponsorship and collaboration agreement with MINDBODY, the leading provider of cloud-based business management software for the wellness services industry. The partnership will provide relevant educational product, services, and benefits to their respective customers.

One of the first fitness industry vendors to sign on when AFS was launched, MINDBODY has been a strong AFS supporter for several years. For 2017, the two parties have developed a more robust program for AFS members and MINDBODY customers.

Hans Muench, Global Fitness Expert, Joins AFS Advisory Council

(OAKLAND, CA, WINTERHUR, SWITZERLAND, February 22, 2017) – The Association of Fitness Studios (AFS) today proudly announced the addition of well known fitness industry veteran and international development expert Hans Muench to the AFS Advisory Council.

Muench, who has had successful and extended engagements with Life Fitness,Nautilus, and most notably with the International Health Racquet & Sportsclub Association (IHRSA) adds an important global perspective to AFS’ activities.

AFS Adds Staff Support In Response to Growth

(OAKLAND, CA, February 20, 2017) – Citing significant recent growth in membership and sponsor support, the Association of Fitness Studios today announced the addition of two fitness industry veterans to its growing team.

Allen Squared, Inc. led by President and Co-Founder Sara Allen, will add their marketing, sales, technological, and program management skills to assure the smooth implementation of content collaboration and sponsorship agreements.

AFS, Perform Better® Sign Collaboration Agreement

(OAKLAND, CA, WEST WARWICK, RI, February 15, 2017) – The Association of Fitness Studios (AFS) and Perform Better® announced today that they have reached a collaboration agreement to exchange business-specific education, and product information to each other’s constituencies.

One of the fitness industry’s leading suppliers and educational fitness event organizations, Perform Better® hosts a wide variety of fitness conferences and expo, featuring some of the industry’s top presenters like Rick Mayo and Thomas Plummer.

Unger Enterprises Joins AFS with ‘Quality Tools for Smart Cleaning’

(OAKLAND, CA, BRIDGEPORT, CT, February 13, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition ofUnger Enterprises to its membership and sponsorship ranks.

Since 1964, Unger has built a rich heritage of creating high quality, innovative cleaning products and providing superior customer service.

FitCloudConnect Joins AFS with 'World's First Mobile Gym Platform'

(OAKLAND, CA, OTTAWA, ONT., CANADA, February 9, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of FitCloudConnect to its membership ranks.

FitCloudConnect is the very first hardware agnostic Virtual Fitness Platform.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report