Latest News

AFS, TEN Institute Launch New Client Retention Program

(CHICAGO, ILLINOIS, January 14, 2016) – This New Year AFS has partnered with the TEN Institute to create an incredible new member and client retention program called the “Hydration Club” for fitness studios.  It is an educational and product-driven program that helps keep members and clients engaged and retained.  

The Hydration Club helps fitness enthusiasts achieve better results by combatting many issues they face when trying to get back into a regular workout routine – the very issues that often cause them to quit after a short time.

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AFS Year in Review

(CHICAGO, ILLINOIS, January 7, 2016) – 2015 was an incredible year for the Association of Fitness Studios (AFS).  As the only membership community dedicated solely to the business of fitness studios and entrepreneurial fitness professionals, AFS made great strides in bringing products, services and benefits to the fastest growing fitness market segment.

The 2015 momentum was based on major accomplishments in a variety of areas, including Research, Industry Relationships, and Digital Development.  In only a few days, 2016 already shows definitive signs of continuing AFS’ positive contributions to the industry.

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ClubIntel's Top 10 Predictions Has Fitness Studios Flourishing in 2016

Over the past several years the health/fitness industry has seen an onslaught of change in consumer attitudes and behavior, which in turn have triggered changes in how the industry operates.

In this White Paper we offer our top ten list of predictions to address our point of view regarding how these evolving trends in consumer behavior and industry practices may manifest themselves in 2016. Our goal is to provoke discussion within the industry and offer impetus for innovative change.

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AFS, Core Health & Fitness Announce Indoor Cycling Educational Program

(CHICAGO, IL, VANCOUVER, WA - December 9, 2015) – The Association of Fitness Studios (AFS) and Core Health & Fitness (CORE) today announced the creation of the AFS/Schwinn Indoor Cycling Educational Program, designed to provide expert subject matter to help grow the businesses of indoor cycling studios.

Core Health & Fitness is the well-known fitness company developing and marketing advanced cardio and strength training commercial equipment via the iconic brands of Star Trac®, Stairmaster®, Nautilus®, and Schwinn®.

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Why the PHIT Act is Important for Fitness Studios

Before understanding the impact of the Personal Health Incentive Today Act (PHIT), one must understand the world of Internal Revenue Service approved Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). 

IRS rules allow individuals to put pre-tax income into these special accounts, but the money can only be used for IRS-approved definitions of “healthy spending.”  Currently, typical fitness-related expenditures do not qualify.

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Dr. Kevin Steele Joins AFS Advisory Council

(CHICAGO, ILLINOIS, November 8, 2015) – The Association of Fitness Studios (AFS) today proudly announced the addition of fitness industry veteran Dr. Kevin Steele to the AFS Advisory Council.

Dr. Steele, one of the fitness industry’s personal training programming pioneers, has had tours of duty with some of the most iconic brands in fitness including Health & Tennis Corporation of America, Lifetime Fitness, Mad Dogg Athletics, and 24 Hour Fitness. 

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AFS Educational Events Massive Success

What a week! With over 12 hours of education packed into only a few days, nearly 200 studio owners and fitness professionals came away with some of the best expert advice available today!

Check out the Club Industry page to learn about AFS' next event at this show and receive 25% off! At Club Industry in Chicago (Oct. 7-9), attendees were treated to an all-star panel that included some of the top minds in the industry.

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2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report