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Online marketing trends can be difficult to keep up with.  The digital world changes so quickly and so often that unless you make a point to keep on top of it, you could find yourself falling behind without realizing it.

That’s why we want to share some of the online marketing trends we think will be the ones to follow in 2017, to help independent fitness studio owners stay in front of the curve.

Blog, Marketing, Website

Learn what it takes to create, foster and deliver enriching and memorable experiences.

Online Courses, customer service, Marketing, branding

To ensure a variety of perspectives the Association of Fitness Studios [AFS] canvassed it’s Advisory Council, vendor partners, and leading studio operators on trends they see growing or continuing in 2017.  Their responses were compiled and are presented in a 3-page document, attached. 

Research & Publications, Trends, Training, Marketing, Operations, medical, heart rate, sgt

Most studio owners have been affected by ClassPass in one way or another. There are those of you who have used it as a marketing tool to get an increasing number of bodies into your studios and classes. For others, you have been fighting against it as you watch some of your clients and members walk out the door.

In case you are not familiar, ClassPass is "a new kind of gym membership that grants you access to thousands of different classes at studios and gyms in your city and around the world,” per their website.

Blog, Marketing, Revenue producing programs

There are approximately 100 million baby boomers (aged 50 and over) in the United States making up 30% of the nation’s population and three-fourths of its wealth[i].  This group is expected to live longer than previous generations.  This is the largest population segment in our economy and they are seeking professional help for their aging bodies. 

As this group ages, we are seeing a significant increase in obesity, chronic disease and individuals with multiple medical conditions. 

Blog, Client Resources, Marketing

Get expert advice on how the best fitness studio owners have not only become successful but maintained that success.

Video, Marketing, Programming, Business Start-up, Operations, Strategy Articles, Quick Answers

Typically, marketing is impersonal.  It involves putting up a cleverly worded offer in a newspaper or online and then waiting for the clients that you’ve never met or spoken with to respond.  For many types of products and services across many industries this approach works.

However, when it comes to aging adults and fitness this approach is seldom fruitful.  Yet it is still the most common way for fitness professionals to try to get clients.  This leads to a vicious cycle of frustration.

Blog, Marketing, Client Resources, Operations

AFS and MATRIX Fitness are excited to bring you this very important webinar focused on crafting a plan for maximizing revenue per square foot. Learn the key components to distinguishing your studio in a noisy fitness world. Walk away with several activities to further clarify your brand and boost your bottom line with minimal effort.

Webinar, Video, Marketing, Operations

It’s the end of the year and things are wrapping up soon.  Clients are getting ready for the holidays and perhaps you, too, are looking forward to some time with family and friends and relaxing a bit before the New Year hits.

Between servicing current clients, marketing for new clients, standard business administrative work, family, holiday shopping, and other obligations, there seems to be not a single minute of time left to do anything…let alone catch up on some sleep. 

Blog, Operations, Marketing, Human Resources

We all have relationships of many different degrees and facets in our lives. We have our families, our friends, and those acquaintances and professional contacts we see monthly, weekly or even daily. I ask you all to take a step back and take stock in specifically those professional relationships you have and how long you have had them for.

If I think of my own, I have had the same hair stylist now 11 years, visit the same nail salon for 3 years, and even the same esthetician for almost 4 years.

Blog, Marketing, Operations

As holiday season rolls around, we’re all gearing up for a season of friends and family.  In our fitness lives, member and client travel and vacation plans at times seem to relegate fitness to the last thing on everyone’s mind.

While it may seem like a last ditch effort, running a holiday sale might be one of the most beneficial tactics your fitness business can engage in before the end of year.

Blog, Marketing

Did you know? More and more studios are moving away from the pay as you go models to membership models. Learn the different types of access offerings sold, including percentage distribution by type of package offered.

Plus Stephen Tharrett talks about why studio business models are so diverse and unique!

Video, Marketing, Operations, Business Start-up

Are you set up for success?  Stephen Tharret showcases the latest research including how planning is bringing the future into the present so that you can do something about it now.

What is your studio’s greatest challenge for attracting new clients?  This industry-leading research will get you on track!

Video, Marketing, Operations, Business Start-up

Differentiation is real and can make or break you.  Stephen Tharrett talks about “True differentiation, sustainable differentiation, is rarely a function of well-roundedness; it is typically a function of lopsidedness.”  

And how it’s about providing specialized, high touch, personalized, intuitive, fun experiences led by passionate professionals who are able to foster the creation of self-supporting tribes.

Video, Operations, Marketing, Business Start-up

Insight into consumer attitudes and behaviors can help shape your brand’s value proposition and positioning. Plus insight into industry trends from finance to marketing to operations can help frame your journey.

Video, Operations, Business Start-up, Marketing

One of the most frequent questions I get asked about marketing to older adult is “What works?”  Trainers want to know where to go and what to do in order to build their loyal clientele of affluent older clients. 

Sometimes their current methods and strategies just aren’t working very well or they just don’t have enough time and energy to figure it out on their own.  There are certainly a lot of misconceptions that trainers have about how to find and engage with these potential clients so here are some tips to help you get moving in the right direction.

Blog, Marketing

AFS and Rick Mayo from ALLOY Personal Training Solutions are excited to bring you this very important webinar focused on how to build training options that work for your market, your physical space and your skillset. 

Webinar, Video, Operations, Marketing, Revenue producing programs, Finance

Increasing your customer acquisition or conversion rate is one thing - improving the lifetime value of your customers is quite another.

Blog, Operations, Revenue producing programs, Marketing, Retention

With all of the competition there is now you have to find ways to set your business apart. Why should your client choose you over some place else?  The last thing you want to do is to get into a price war where they are only choosing you because you are cheaper. You can’t be the best and the cheapest at the same time. Don’t be tempted to play that game.

Instead here are a few ways to set yourself apart:

Blog, Marketing, Operations

Ingrid Owen along with AFS Founder & CEO Josh Leve discuss how fitness studios can build community around the ideas of health and wellness.

 

Video, Marketing, Operations, Retention, Strategy Articles, Quick Answers