Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Social Media presents the opportunity to promote your brand in an affordable format with the potential to extend your reach far beyond traditional marketing practices.
As a studio operator, learn how to make a direct link from posts, shares & likes to actual dollars.
Adding mind-body programming to an existing studio is an inexpensive way to increase revenue, strengthen member retention, and attract new clients.
Lauren Eirk shares how to personalize the training session, make your clients feel important by giving them undivided attention, and never making them feel rushed.
Capitalize on the unique energy January brings through creative programs that motivate your clients to give you the names and numbers of the people they care about.
Culture is the framework and fabric of an organization, and when constructed properly, not to mention reinforced regularly, can become the brand’s most powerful and influential competitive advantage.
Lauren Eirk discusses how to keep clients motivated long-term, including having a plan for their workouts, giving the client variety and taking notes in sessions.
Brent Gallagher shares the best way of really helping clients progress and stay accountable.
Debi Teeple, Owner/Coach from LivingFit Rx, shares additional information about how their studio has seen great retention rates thanks to Power Plate.
One highly effective way to engage members of your studio or gym is to offer challenges. Ask any member with a mildly competitive side, and they’ll probably light up at the chance to participate.
If I could pass along any words of wisdom to studio operators, it would be this: Get out of your studio. Investing all your time inside the walls of your facility is doing you harm.
Business planning sets a clear roadmap to success. An extension of the business planning process is budgeting and forecasting which represent the process of creating plan for long-term success.
In this webinar, TRX will show you how to leverage this shift in consumer/member fitness habits — using the latest technology — to create authentic connections and drive retention in your facility.
A focus on retention must permeate the entire studio life with an understanding that retention begins the very moment the client is acquired. Here are four of the important concepts to master.
The range of skills required to successfully open a fitness studio/gym include: business plan development, budgeting, raising capital, creating the right legal entity, design and construction, marketing and sales.
The summer months can be tough on a fitness business. Clients have extra commitments, and we do not see them in our classes as often as we - and they - would like.
AFS and Matrix Fitness are thrilled to present this webinar built to provide you with proven methods of building a successful programming mix for your business without spreading yourself too thin.
Now in their 6th year of business, we interviewed Marydawn to learn how she keeps members coming back and her biggest lessons learned in the past 5 years as a boutique studio owner.
Learn what it takes to build a unique and differentiated value proposition, then market and sell it to the community.
AFS and Nudge Coach bring you this very exciting webinar related to the fitness app and wearable market. Learn all about adoption stats and what they mean, plus what fitness consumers believe about apps/wearables and why it matters to you.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.