We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Doug Holt discusses how to write the best success stories of your clients, as well as the importance of adding them to your website.  

Video, Marketing, Quick Answers, Strategy

Anthony Trucks discusses how he runs his 3 independent businesses, and how he found ways to leverage and monetize all the information he is getting.

Video, Business Start-up, Quick Answers

Your to-do list is neverending, there’s always another fire to put out and somewhere along the way you have to figure out how to do all the stuff that keeps your business moving forward.

Blog, Video, Operations

Culture is the framework and fabric of an organization, and when constructed properly, not to mention reinforced regularly, can become the brand’s most powerful and influential competitive advantage.

Online Courses, culture, leadership, hiring, Operations

Anthony Carey discusses why he thinks you should do what you do best, and let others handle the rest.

Video, Operations, Quick Answers

Overview of studio industry trends, from the Club Industry Show 2016 presentation: The State of the Fitness Studio Industry.

Video

Kevin Steele at Club Industry 2016.

Video, Marketing, Quick Answers

Josh Leve of AFS shares his thoughts on the trend of fitness wearable devices and the future of wearables in the fitness studio industry.

Video, Software & Technology, Quick Answers

One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees.

Blog, Human Resources, Finance, Operations

Lauren Eirk discusses how she assesses clients by evaluating their range of motion and performing muscle testing to see if there's any muscle weakness.

Video, Quick Answers, Client Resources

Josh Leve and Liz Callham of AFS discuss what to say and not to say to clients to keep your professionalism while supporting their health and fitness goals.

Video, Quick Answers, Client Resources

There is a lot to consider when taking the leap into small business ownership. The ante is upped substantially when any entrepreneur decides to open a brick-and-mortar fitness studio.

Blog, Finance, Legal, Business Start-up

Brent Gallagher shares how to track progress with clients, and how this is defined according to their goals.

Video, Quick Answers, Client Resources, Training

Todd Bumgardner discusses how he created an online community with Strength Faction.

Video, Marketing, Quick Answers, Online Training, Strategy

Doug Holt discusses the best way to ask for testimonials from clients, including the right timeframe and asking when that client is at an emotional high.

Video, Marketing, Quick Answers

Josh Leve and Liz Callham of AFS discuss the best ways to showcase your clients' success on social media or your website. This includes learning which clients you can use for marketing by asking yourself what are your clients getting from you.

Video, Quick Answers, Marketing, Client Resources

With over 35 speakers and 70+ sessions, I was proud to present the State of the Fitness Studio Industry: Trends, Research and Future Initiatives You Need to Know.

Blog

Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation discusses personal injury.

Video, Insurance, Quick Answers

Jenna Zaffino discusses how she made a name for herself in the Pilates community, and how she knew when she was ready to open her own studio.

Video, Business Start-up, Quick Answers

Brent Gallagher, AFS Community Expert and owner of Avenu Fitness & Lifestyle, talks about the importance of joining the Association of Fitness Studios in order to succeed in the business of fitness.

Video, Business Start-up, Education