We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Gamification is defined as “the process of adding games or gamelike elements to something (such as a task) so as to encourage participation.” 

Blog, Revenue producing programs, Retention

Scott Sorkin, Owner of Tone Zone, a 3-location, multi-modality studio in the Philadelphia area explains his recipe for success and how technology and the right equipment can make all the difference in helping your clients see results.

Video, Marketing, Retention, Equipment

Lauren Eirk discusses what forms and questions she uses with new and potential clients.

Video, Quick Answers, Client Resources

As the end of the year comes to a close there are still some tax saving strategies you can consider. 

Blog, Finance

Rachel Cosgrove discusses how she manages the company's sites on social media.

Video, social media, Marketing, Quick Answers

At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association.


Blog, Business Start-up, Marketing, Operations, Retention, Revenue producing programs

Kyle Dobbs talks about how to educate clients on nutrition through law of thermodynamics and what macronutrients are.

Video, Nutrition, Quick Answers, Training, Client Resources

Doug Holt discusses how to use social media effectively as a personal trainer.  Your Facebook Business page and Private Group page should have separate messages.

Video, Marketing, social media, Quick Answers

Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation explains about insurance limits regarding general liability, and answers the question: are my limits high enough?

Video, Insurance, Quick Answers

Doug discusses how to brand yourself as a professional, by being true to your personality, and identifying how your personal traits are your strengths.

Video, Marketing, Quick Answers

Jenna Zaffino discusses what goes into opening a studio, as well as additional revenue streams she pursued.

Video, Business Start-up, Quick Answers

Anthony Trucks discusses corporate wellness, and how to do fitness consulting beyond just offering memberships.

Video, Operations, Quick Answers, corporate wellness

Josh Leve of AFS shares his thoughts on getting feedback from fitness studio members, and when to adapt to the requests of members.

Video, Quick Answers, Operations, Strategy

If you feel confident and ready to enter into a legal business partnership, it is imperative to consider as many angles as possible going into it as you join forces.

Blog, Finance, Legal, Business Start-up

Emmett Williams of MYZONE discusses the way that wearable devices help motivate studio members, and the growth of the wearable industry.


People do sue! Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered.

Video, Quick Answers, Insurance, Nutrition

This is one of the best ways you can take care of your team in a way that speaks to them. Take action and implement this today.

Blog, Human Resources, Client Resources

Brent Gallagher, AFS Community Expert and owner of Avenu Fitness & Lifestyle, talks about the importance of business education for the success of fitness studios, and how AFS provides that education to the studio industry.

Video, Business Start-up, Education, Strategy

Lauren Eirk shares how to educate clients during their sessions. Keep things simple in the beginning, get them adapted and build trust with them.

Video, Quick Answers, Client Resources, Training

Kyle discusses what “homework” he typically gives clients, such as having them move around outside of their sessions at a low intensity.

Video, Quick Answers, Client Resources, Training