We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Jenna Zaffino discusses how using the right equipment, Arcus - a Pilates machine, gave her the options to solve a lot of problems for her clients.

Video, Equipment, Operations, Quick Answers

Lauren Eirk shares how to personalize the training session, make your clients feel important by giving them undivided attention, and never making them feel rushed.

Video, Quick Answers, Client Resources, Training

Kyle Dobbs shares the importance of recovery and tips for pre and post workout. 

Video, Quick Answers, Client Resources, Training

PJ Stahl gives two big recommendations when writing a business plan.

Video, Business Start-up, Quick Answers, Operations

Jon Goodman discusses why he created an online personal training program and how it differentiates from working in a gym or studio.

Video, Quick Answers, Online Training, Training

Mike Arce saw an opportunity in fitness by looking for a need, and then creating a service to fill it.

Video, Quick Answers, Strategy, Marketing

Josh Leve of AFS shares his thoughts on optimizing your efforts and taking advantage of existing resources.

Video, Quick Answers, Growth, Marketing

Brent Gallagher stresses helping clients understand the importance of getting enough sleep to help them eat better, recover faster, lose weight and feel better.

Video, Quick Answers, Client Resources, Training

Todd Bumgardner discusses his business values in order to create a balance between his online and studio businesses.

Video, Operations, Quick Answers, Online Training, Training

Erik Marthaler discusses the timeline of what happened from creating the idea of Lateral Fitness actually opening the doors. 

Video, Quick Answers, Business Start-up

Direct mail marketing is and has been one of the most effective lead generation tools for fitness clubs and studios for decades.


Capitalize on the unique energy January brings through creative programs that motivate your clients to give you the names and numbers of the people they care about.

Retention, Client Resources, Marketing, Strategy Articles, referral, word of mouth

With over 130 seminars, 250+ exhibitors, and nearly 3000 attendees, I was again honored to present on the fitness studio space.  


Thoughts on the switching fitness studio insurance carriers, by Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation.

Video, Insurance, Quick Answers

Jenna Zaffino discusses what she wants her brand to say about her.

Video, Business Start-up, Marketing, Quick Answers

Jane Bahneman, owner of Blue Nectar Yoga, offers tips for starting studio owners.

Video, Business Start-up, Quick Answers

Rachel Cosgrove talks about how she honed her niche of being the best trainer for women and get into new opportunities.

Video, Quick Answers, Training, Strategy Articles, Marketing

PJ Stahl discusses how he finds great personal trainers in order to further the strength of his brand.

Video, Quick Answers, Employees, Human Resources

Jon Goodman describes some of the biggest reasons personal trainers struggle with making online training profitable.

Video, Quick Answers, Training, Online Training, Marketing, Strategy

Mike Arce discusses how to create your own niche by specializing and becoming an expert with clients, as well as how he personally did it as a personal trainer.

Video, Quick Answers, Client Resources, Training