We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Nothing is more powerful than the authenticity of a recommendation from a trusted friend or associate.

Marketing, Strategy Articles, word of mouth, referral, traffic

The value to your business starts with understanding how to incorporate Internet marketing as part of a larger, multi-layered marketing strategy.

Marketing, Strategy Articles, traffic

Social Media presents the opportunity to promote your brand in an affordable format with the potential to extend your reach far beyond traditional marketing practices.


Marketing, social media, Strategy Articles, traffic

As a studio operator, learn how to make a direct link from posts, shares & likes to actual dollars.

Marketing, social media, Strategy Articles

Adding mind-body programming to an existing studio is an inexpensive way to increase revenue, strengthen member retention, and attract new clients.

Blog, Revenue producing programs, Equipment, Finance

Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation answers typical questions regarding worker's compensation for fitness studios.

Video, Insurance, Quick Answers

Doug discusses how to stand out as a personal trainer, offering value first and creating differentiation from other trainers.

Video, Marketing, Quick Answers, Client Rssources, Training

Jenna Zaffino discusses how using the right equipment, Arcus - a Pilates machine, gave her the options to solve a lot of problems for her clients.

Video, Equipment, Operations, Quick Answers

Lauren Eirk shares how to personalize the training session, make your clients feel important by giving them undivided attention, and never making them feel rushed.

Video, Quick Answers, Client Resources, Training

Kyle Dobbs shares the importance of recovery and tips for pre and post workout. 

Video, Quick Answers, Client Resources, Training

PJ Stahl gives two big recommendations when writing a business plan.

Video, Business Start-up, Quick Answers, Operations

Jon Goodman discusses why he created an online personal training program and how it differentiates from working in a gym or studio.

Video, Quick Answers, Online Training, Training

Mike Arce saw an opportunity in fitness by looking for a need, and then creating a service to fill it.

Video, Quick Answers, Strategy, Marketing

Josh Leve of AFS shares his thoughts on optimizing your efforts and taking advantage of existing resources.

Video, Quick Answers, Growth, Marketing

Brent Gallagher stresses helping clients understand the importance of getting enough sleep to help them eat better, recover faster, lose weight and feel better.

Video, Quick Answers, Client Resources, Training

Todd Bumgardner discusses his business values in order to create a balance between his online and studio businesses.

Video, Operations, Quick Answers, Online Training, Training

Erik Marthaler discusses the timeline of what happened from creating the idea of Lateral Fitness actually opening the doors. 

Video, Quick Answers, Business Start-up

Direct mail marketing is and has been one of the most effective lead generation tools for fitness clubs and studios for decades.


Capitalize on the unique energy January brings through creative programs that motivate your clients to give you the names and numbers of the people they care about.

Retention, Client Resources, Marketing, Strategy Articles, referral, word of mouth

With over 130 seminars, 250+ exhibitors, and nearly 3000 attendees, I was again honored to present on the fitness studio space.