We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Typically, marketing is impersonal.  It involves putting up a cleverly worded offer in a newspaper or online and then waiting for the clients that you’ve never met or spoken with to respond.  For many types of products and services across many industries this approach works.

However, when it comes to aging adults and fitness this approach is seldom fruitful.  Yet it is still the most common way for fitness professionals to try to get clients.  This leads to a vicious cycle of frustration.

Blog, Marketing, Client Resources, Operations

Ever heard the sayings, “Everything in moderation” and, “Less is more,” in relation to exercise? Although exercise is clearly beneficial to our health and well-being, it is true that sometimes, too much of a good thing can be harmful to our health and performance.

This is the concept of overtraining, a condition in which training too frequently or too intensely causes decreased exercise performance and increased illness or injury.

Blog, Client Resources, Training

AFS and MATRIX Fitness are excited to bring you this very important webinar focused on crafting a plan for maximizing revenue per square foot. Learn the key components to distinguishing your studio in a noisy fitness world. Walk away with several activities to further clarify your brand and boost your bottom line with minimal effort.

Webinar, Video, Marketing, Operations

2017 is set to bring even more advanced technology to the fitness industry, especially to the discipline of heart monitoring and heart health.

Putting your business on the cutting edge of this technology can give you an edge that will last you the entire year, creating a more engaged relationship between you and your clientele based around a more effective fitness program. Here are just a few of the ways that fitness technology can change your business for the better.

Blog, Fitness Accessories, Equipment, Software & Technology

It’s the end of the year and things are wrapping up soon.  Clients are getting ready for the holidays and perhaps you, too, are looking forward to some time with family and friends and relaxing a bit before the New Year hits.

Between servicing current clients, marketing for new clients, standard business administrative work, family, holiday shopping, and other obligations, there seems to be not a single minute of time left to do anything…let alone catch up on some sleep. 

Blog, Operations, Marketing, Human Resources

We all have relationships of many different degrees and facets in our lives. We have our families, our friends, and those acquaintances and professional contacts we see monthly, weekly or even daily. I ask you all to take a step back and take stock in specifically those professional relationships you have and how long you have had them for.

If I think of my own, I have had the same hair stylist now 11 years, visit the same nail salon for 3 years, and even the same esthetician for almost 4 years.

Blog, Marketing, Operations

From net client growth to class participation, tracking and analyzing you numbers is a critical piece to running a successful fitness studio.

Video, Operations, Finance, Strategy Articles, Quick Answers

Calculating ROI can sometimes be difficult to quantify. In this Q&A clip, Ingrid Owen talks about how to ensure your programming is receiving a solid return on investment.

Video, Strategy Articles, Programming, Finance, Quick Answers

Before we even dive into this question, I think it’s imperative that we first look at a couple of other things, first:

QUESTION 1 - What is a “trainer”?

Defined by Wikipedia – “A personal trainer is a fitness professional involved in exercise prescription and instruction. They motivate clients by setting goals and providing feedback and accountability to clients. Trainers also measure their client's strengths and weaknesses with fitness assessments.”

Blog, Education, Nutrition, Certification

As holiday season rolls around, we’re all gearing up for a season of friends and family.  In our fitness lives, member and client travel and vacation plans at times seem to relegate fitness to the last thing on everyone’s mind.

While it may seem like a last ditch effort, running a holiday sale might be one of the most beneficial tactics your fitness business can engage in before the end of year.

Blog, Marketing

There is a difference between being average and great.  In fact, fitness studios in the top quartile generate revenues and EBITDA per square foot more than double the industry average!

And studio owners and staff are reasonably compensated. Studio owners take home more on average than most small business owners and their staff are paid equally or better than those in the traditional industry.  Where do you fall? 

Video, Operations, Business Start-up

What do you charge?  When compared to traditional fitness offerings studios command higher price points by driving greater value for the customer!

Plus, fitness studios are productive at generating revenues and earnings - which means productivity tends to be better in smaller studios despite larger studios having higher absolute numbers.

Video, Operations, Business Start-up

Did you know? More and more studios are moving away from the pay as you go models to membership models. Learn the different types of access offerings sold, including percentage distribution by type of package offered.

Plus Stephen Tharrett talks about why studio business models are so diverse and unique!

Video, Marketing, Operations, Business Start-up

Are you set up for success?  Stephen Tharret showcases the latest research including how planning is bringing the future into the present so that you can do something about it now.

What is your studio’s greatest challenge for attracting new clients?  This industry-leading research will get you on track!

Video, Marketing, Operations, Business Start-up

Differentiation is real and can make or break you.  Stephen Tharrett talks about “True differentiation, sustainable differentiation, is rarely a function of well-roundedness; it is typically a function of lopsidedness.”  

And how it’s about providing specialized, high touch, personalized, intuitive, fun experiences led by passionate professionals who are able to foster the creation of self-supporting tribes.

Video, Operations, Marketing, Business Start-up

Insight into consumer attitudes and behaviors can help shape your brand’s value proposition and positioning. Plus insight into industry trends from finance to marketing to operations can help frame your journey.

Video, Operations, Business Start-up, Marketing

It can be challenging to keep heart rate training terms straight - from resting heart rate to recovery heart rate, from submaximal heart rate to maximal heart rate.  This blog post will provide a brief explanation of some of the most common heart rate training terms and will explain how to use a heart rate monitor to measure each aspect. 

In addition, this blog will share some insight into how to make the most of moments of your day when you are not participating in purposeful physical activity (and maybe not wearing your heart rate monitor).

Blog, Client Resources, Revenue producing programs, Operations

Finding people that fit the culture you've worked so hard to achieve can be a challenge for many studio owners.   

Video, Human Resources, Operations, Business Start-up, Strategy Articles, Quick Answers

Is lack of curiosity killing your ability to connect with your clients? Being curious was something we all were great at as a kid. Think back to when you were younger, you asked questions about everything as a way to learn about life.

In school, we gathered information by asking specific questions in order to get specific answers, which shaped our way of thinking.

Blog, Client Resources, Operations

One of the most frequent questions I get asked about marketing to older adult is “What works?”  Trainers want to know where to go and what to do in order to build their loyal clientele of affluent older clients. 

Sometimes their current methods and strategies just aren’t working very well or they just don’t have enough time and energy to figure it out on their own.  There are certainly a lot of misconceptions that trainers have about how to find and engage with these potential clients so here are some tips to help you get moving in the right direction.

Blog, Marketing