We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

The foundation of AFS is to uncover the insights, trends, and critical data for the betterment of the industry and our members. In this research report, we're digging into everything as we surveyed hundreds of studios/gyms and compiled their data into this robust industry research report. 

Dramatically increase your odds of success by adopting best practices from the most successful businesses nationwide and make practical decisions with research-based data not found anywhere else.

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Research & Publications

When it comes down to the #1 area fitness studios looking for ideas, it's always marketing. This study, Successful Marketing Strategies, follows up AFS' major report as we dig deeper to identify specific target markets, what's working, costs associated, and specific examples of the types of promotions used!

The essence of marketing is to generate leads – people interested in potentially purchasing what you’re selling. Once acquired, you transition from marketing to sales to implement your follow up campaign.  Leverage the research contained in this report to get you and/or your business ahead of the curve.

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Research & Publications

Our industry is constantly changing with new trends, equipment, and fads. As current and aspiring business owners it's critical to stay on top of these trends in order to stay relevant and ahead of the curve in a crowded and competitive market.

But sometimes the best way to stay relevant is looking inward.

Blog, Marketing, CECs, CEUs, word of mouth

Believe it or not people still fall off moving treadmills!  It happens all the time.  Make sure you're protected from claims and lawsuits and a great liability waiver. Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why its so important to have a good liability waiver.

Video, Insurance, liability waiver, Equipment

When you own a fitness studio, you have so much extra time on your hands that you’d welcome the opportunity to spend hours upon hours dealing with an IRS audit, right?

Yeah, not exactly. Outlined here are some things you should or should not do to help keep the IRS off your back and avoid that dreaded IRS audit. 

Blog, taxes, accounting, Finance

Business is war and the competition is the enemy--right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is shortsighted and potentially damaging.

Every February in Chicago there’s a week properly titled, Restaurant Week. The program was designed to promote the restaurant industry and drive traffic to participating establishments during a typically slow time of year. For fourteen days, diners can enjoy value pricing for lunch and/or dinner throughout the city and surrounding suburbs.

Blog, Competition, Marketing, traffic, branding

One of the most impactful ways to drive business to your fitness studio or gym is to get outside of your business. When it comes to running your own business, the goal of many entrepreneurs should be simple - become the fitness expert in your community no matter what.

How-to Guides, Strategy Articles, Networking, speaking, Marketing, traffic

AFS and SportsArt bring you this educational webinar packed with insightful information on how your fitness business can leverage the #1 marketing strategy being used today - word of mouth marketing!

Video, Webinar, Marketing, word of mouth, referral

Using discounts to sell the services you offer in your fitness studio is an antiquated technique to get more clients. Discounting puts you on the path to becoming a commodity. This technique is often used as an incentive to get a potential prospect to buy or to reward someone that refers.

Discounting occurs when you don’t have the sales skills to get a prospect to pay what you are worth and possess a negative mindset around money.

Blog, sales, Training

The annual Convention & Trade Show of the International Health, Racquet & Sportsclub Association (IHRSA) was held March 21-24 in San Diego.  

From the AFS corporate perspective, over 30 meetings were held with a wide variety of fitness industry leaders including major equipment suppliers, new-wave technology firms, certifying organizations, influential trainers, and leading studio operators.

Blog

As any fitness facility owner knows, staff are crucial to success. They are on the front lines, working with clients, ensuring the day-to-day runs smoothly, and are important advertisements for your business.

Finding the right people to work for you is essential, but once you’ve hired your dream team, the next challenge is to keep them happy, engaged and growing with your business.

Blog, staff, Operations

AFS and Glofox present all about how using a Social First platform to target very specific people in a way that means their members spend more and become more loyal over time could make all the difference in your fitness business.

Webinar, Video, Marketing

“No excuses,” you tell yourself. “Today’s the day, I am going to do a better job at marketing my business on Instagram.” No more random posts when you have time… you’re going to really see this thing through. You pull up your account or register a new one (no time like today to try something new!), and create what you think just might be the next viral post on Instagram.

Your heart is racing as you click post.

Blog, social media, Marketing

On a recent call, one of my roundtable groups mentioned an exciting new twist to the popular game Bingo.  Here is a quick interview I recently conducted with Catherine Dubay, General Manager at The Studios at Montecito Heights in California.

Blog, Marketing, Retention, AFS Community

Are you and/or your team creating appropriate cleaning logs when it comes to cleaning equipment or mopping? Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered.

Video, Insurance, Operations, Equipment

In Simon Sinek’s famous TED TALK he simply stated that people don’t buy WHAT we sell, they buy WHY we sell it. In other words, if your purpose aligns with that of your customer then you are likely to form a long-term bond.

What is your purpose as a trainer or fitness facility? I’m not asking WHAT you do or WHAT you offer but WHY do you do it?

Blog, sales, Marketing, Client Resources, Training

AFS and FitGrid present this one of a kind webinar that focuses inward and showcases how any fitness professional, studio/gym owner can harness the power of your instructors to get the results you want and take your business to new heights. 

Webinar, Video, Training, Software & Technology, customer service, group ex

AFS and MATRIX are excited to provide additional education geared around one of the hottest on-going trends in the fitness industry - Small Group Training.  In this one of a kind webinar, you'll learn everything necessary to drive more revenue without taking up much space.

Webinar, Video, Revenue producing programs, Training, sgt, small group training

It is tax season, every fitness studio owners favorite time of the year, right? Eh, probably not.  If you are like most small business owners out there, you absolutely dread the following items:

  • Thinking about taxes
  • Handling the various personal and business tax forms
  • Worrying about if you are doing everything correctly
  • Sending in hard earned cash to the IRS
  • And so much more…
Blog, accounting, Finance, taxes

People do sue!  Make sure you and your team and/or Independent Contractors are using the equipment properly.  Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered. 

Video, Insurance, Operations, Equipment