We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Imagine…you just walked away from the board room!  You’re excited because you have a clear, confirmed understanding of what your potential corporate client is looking for in a custom corporate wellness program! 

You return to your studio and sit down with your laptop to begin to plan the "program details and delivery" and suddenly; your fingers "freeze." 

corporate wellness, Programming, Revenue producing programs

Email marketing isn’t something many fitness studio owners want to tackle. It sounds like a lot of work to write emails monthly, weekly, or even daily, and perhaps any efforts you’ve tried in the past turned up empty.

That’s why so many fitness studios let their email list collect dust. There are more important things to focus on, right?  Wrong.

Blog, Marketing, sales

The purpose of this research report is to dig deeper and better understand what's working and what's not when it comes to the sales process, sales training and overcoming objections to better position your business for success.

The data and information contained within this report will provide any current or aspiring studio/gym owner with an understanding of several programming benchmarks. 

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Research & Publications

It is no secret that many people start out each new year with the age-old New Year’s Resolutions. 

It is also no secret that by the end of January most of these resolutions have gone by the wayside. People have reverted back to their old ways and have lost the motivation for whatever new thing they were going to accomplish this year.

Blog, Operations, business plan

Have you ever said, “I wish I could clone myself?” In order to continue to grow nad expand your business, it's important to understand how you can begin to teach what you do to your trainers and coaches in a way that allows you to keep your individual self, but also grow what you are doing as a business.

Blog, customer service, member experience, Retention

14-Minute Metabolic Workouts are the solution to everyone’s time problem, giving you great results in 14 minutes or less.  If you’re a skeptical person like me, you may be thinking, Can I really get fit in just 14 minutes?

You bet your biceps and buttocks you can, if you focus and do it right.  

Blog, Programming, Training, small group training

AFS and ASF Payment Solutions bring you this in-depth webinar to share how your business can generate more income by implementing the 3 C's. ​

Video, Webinar, referral, referral strategy, Marketing, Retention, customer service, member experience

It might seem like having a studio or gym that has great classes, an outstanding equipment package, and incredible staff is enough to retain, satisfy, and excite members.

The truth? Successfully acquiring and retaining members revolves around three pillars: eating, exercise, and education.

Blog, Retention, selling, sales

AFS and SportsArt bring you this educational webinar designed to discuss the basic components and requirements necessary to create a blueprint of specific training philosophies. 

Webinar, Video, Training, Client Resources, member experience, Marketing, customer service

How would you feel if you found out that someone was stealing several thousands of dollars from your business each month?

Right from under your nose, you were losing $2k, $5k, maybe even $10k and you had absolutely no idea. What would your response be?

Blog, sales, selling, Revenue producing programs, pricing

As health and fitness studio operators, retention, acquisition and client engagement are the key issues to running a successful business.

The million-dollar question is, how do we maximize the time and effort put forth toward these for the best outcome.

Blog, power plate

Ensuring that your employees are providing quality customer service is more important than ever before because of the role that digital and social media now play in your gym’s overall reputation and digital footprint.

Blog, customer service, reviews

It’s not easy to come up with creative ways to make more money, so here are five options to consider.

Adding any one of these products/services could not only bolster the bottom line but also enhance the training experience and increase your members’ overall club satisfaction.

Blog, Marketing

When it comes to selling memberships, personal training, or really anything, many of us tend to cringe.  The reason is because of our own experience with buying something from a terrible salesperson. 

We might have felt like we were being forced to do something we didn’t want to do or maybe we were told/directed something without the freedom to make our own decision.

Blog, sales

Join AFS and Matrix as we take an in-depth look at the science behind behavior change and how to leverage engagment, metrics and social cohesion to optimize member results.

Webinar, Video, Retention, Client Resources, customer service, member experience, Marketing, engagement

Thank you to Rachael Blumberg, the Founder / Owner at PLATEFIT for taking the time to answer some questions from AFS!

In this featured spot, Rachael shares how Power Plate and vibration training changed the course of her life.

Blog, power plate, Marketing, Retention, Revenue producing programs

There’s a word we all know better than any other. We write it many times a day, spell it, see it printed on documents all over our home and studio. We often say it to others, but we seldom hear it said to us. 

Dale Carnegie called it “the sweetest and most important sound in any language.”

Blog, referral, Retention

One of the great things about living in northwest New Jersey is the abundance of farms around where we can get fresh organic turkeys for our holiday meals.

A few years ago I found one of these farms and have been going there ever since. The quality of the turkey is incredible and we look forward to it every year. This year was no exception so about 6 weeks ago we put in our order.

Blog, sales, Marketing

Happy Holidays! It seems like Halloween is the “gateway” to all-things holiday madness, as we now find ourselves ready to close out another year.

As fitness studio owners this is a great time to celebrate with your patrons, and to capitalize on the many opportunities to help members manage common stressors while creating community! Additionally, designing exceptionally appealing sales offers is a great way to power through Q4 and finish the year strong!

Blog, holiday, Marketing, sales

Deciding how to price, what to charge, what to include can be a tough decision.

The biggest mistakes I see studio owners make with their pricing are the following.

Blog, pricing, Programming, Operations