We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

In the spring of 2007, I was sitting in the back of a taxicab in Rosemont, Illinois, just outside of Chicago. I was in town to speak at a fitness industry conference. I brought my racing shoes and clothes because I planned to run a race in Chicago’s Grant Park while I was there.

I didn’t have a car in Rosemont, so I got up extra early and took a taxi from the hotel to the park.

Blog, Programming, Revenue producing programs, Marketing

There’s never enough time in the day!  As a business owner you can get caught in the ‘busy trap’, constantly trying to complete to-do’s, put out fires and perform the day to day tasks required to run your business. But, being busy usually doesn’t mean productive!

Productivity requires that you know your priorities, stay focused on them and are ensuring that you spend time working on them.

Blog, Operations, management, leadership

As a studio owner or manager, you are probably wearing several hats. You might have some employees working with you. You might have some clients. You might have a business partner. You might even have some investors.

And then on the personal front you probably also have your family, significant other, friends, etc. It can be exhausting having to juggle so many roles on a daily basis and to be expected to be on your “A” game for them all.

Blog, Human Resources, leadership

Josh Leve, AFS Founder & CEO, presents his insight related to why the fitness studio industry has exploded in popularity in recent years. Gain valuable insight into what the most successful studios are doing to differentiate themselves from the competition, how they stay ahead of the curve and prepare themselves for future success.  Attendees will also learn where the market is going and what the industry will look like over the next 5 years. 

Webinar, Video, Business Start-up, Marketing, Retention

In my last article, we discussed how to prepare for your first corporate wellness meeting.  To recap, we talked about the 4 key steps:

1. Do your homework
2. Develop a presentation
3. Develop and adhere to an agenda
4. Dress and act professionally

So, you have done your homework, developed a rock-solid presentation, prepared an agenda, you are dressed professionally and now it’s GAME TIME!  You are at the corporate campus with a friendly and confident smile, ready to wow your next client! What next?

Blog, corporate wellness, Marketing

Have you ever had a new client say this, or something similar?

"I'm not making the progress I thought I would." It usually happens after a month or two and it's at that point that many people simply give up.

It's a pretty common issue and one that can be devastating to your bottom line.  To help you avoid this, we’ve compiled what we have found to be the top nine benefits of offering a solid system of nutrition to avoid this from happening in your business.

Blog, Nutrition

Jennifer Urmston Lowe of the Sports & Fitness Insurance Corporation talks about SFIC's history, SFIC's support of AFS, and the fitness studio industry.

Video, Insurance, Operations, Business Start-up

Thank you to Lateef Johnson, the Co-Owner of FIT Austin for taking the time to answer some questions from AFS!

In this featured spot, Lateef shares his insight into how and why his business has become the go-to studio in his market.

Blog, Equipment, Marketing, Retention

AFS and Matrix bring you this in-depth webinar on how to take your social media to the next level. Learn the essentials of engagement, content, analyzing metrics and leveraging video to grow your brand.

Webinar, Video, Marketing, social media

Many fitness professionals have seen and tried Vibration Training (VT) and wondered, how exactly does it work? The simple answer: it stimulates natural reflexes in the body that result in more muscles doing more things more often.

Obviously, behind the simple answer lies a more complex one.

Blog, Equipment, Revenue producing programs

Imagine today is your new hire’s first day on the job. She walks in (10 minutes early of course) and knows exactly what is expected of her. She knows where she will be able to immediately contribute and which areas she needs more training on.

Even though there will be some areas of the job she may not be completely familiar with, I suspect she would have a certain level of confidence as she walks through the door.

Blog, hiring, Operations
The theme of this report is Technology Trends as conveyed via survey to determine what programming strategies are being used by over 100 of today’s most successful studio operators. Throughout the Report there are several key findings and generally speaking, respondents feel there are a variety of software programming options, however there seems to be low brand loyalty - an opportunity for growth.
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Research & Publications

Wouldn’t it be great if you could help your clients get faster results, reinforce their commitment to achieving their goals and increase their value to your business at the same time?  

Strategically providing your clients the opportunity to invest in services, products or programs that will help them accomplish their goals faster or avoid their biggest challenges helps you accomplish all three.

Blog, Marketing, sales, referral

We all know fitness business owners (studios, small gyms, independent trainers) don't have the big budgets that many of the big box health clubs do. They don't have the resources or a team of marketing experts that can easily analysis where to allocate certain funds to consistently drive traffic into their businesses. 

Luckily in today's day and age, fitness business owners are armed with an abundance of technology to fill in the gaps when your budget might not allow you the reach the big box guys have.

Blog, Marketing, Website

Congratulations! You’ve opened your business and now you’re the owner! You are the master of your destiny and your entrepreneurial dream has come true! Now it’s time to get to work.

When you’re just starting out you typically don’t have a very big team and you're often forced to do everything yourself. That’s ok - it's part of the journey.

Blog, leadership, Retention

AFS and Myzone are excited to provide additional education around one of the hottest trends in fitness - wearable technology. In this webinar, you will learn how to create a dynamic member experience with wearables as well as everything needed to integrate effort tracking into your studio.

Webinar, Video, Retention, Revenue producing programs

Thank you to Ricky Buoncore, the Co-Owner of Vedas Fitness in Cleveland, Ohio for taking the time to answer some questions from AFS!

In this featured spot, Ricky shares additional information about how going green with SportsArt equipment has taken their business to the next level. 

Blog, Marketing, Equipment, sportsart, Strategy Articles, Retention

The most common financing option available for studios and gyms using fitness equipment leasing is a capital lease. The main purpose of a capital lease is to finance the fitness equipment purchase while preserving the owner’s working capital. 

You can finance the purchase of their proprietary equipment, security systems, computer hardware & software, flooring, outdoor signage and other tangible items needed to run the business using a fitness equipment lease.

Blog, Finance, leasing, Business Start-up

In the Fitness Industry, August has earned the reputation of being a lazy month. It’s a time when clients struggle more than ever to get inside the studios they belong to. Summer weather is precious and filled with distractions, which end up leaving studios empty like at no other time during the year.

You are encouraged to make the most of it. The time is now to wrap up your mid-year business analysis and use the results in your Q4 Marketing plan. Take advantage of this fleeting quiet and get to work preparing for the rest of this year. Use this checklist to get back on track. 

Blog, Marketing, branding, Finance, traffic

Your website is your most important marketing tool. There are individuals in your area actively searching online for the fitness services you offer - and your website is where they’ll decide if your programs are a fit for what they need.

To prove that you are the right fit it is vital that the homepage of your website speaks to viewers in a way that will influence them to convert.

Blog, Marketing, sales, traffic