Latest News

AFS, Bedros Keuilian Reach Milestone Agreement

(OAKLAND, CA, CHINO HILLS, CA, June 24, 2019) - The Association of Fitness Studios (AFS) and fitness sales, author, and entrepreneurial guru Bedros Keuilian today proudly announced a landmark promotional agreement to expand and enhance the activities of SUCCEED! - AFS’ annual Business Convention & Expo for current and aspiring studio and gym owners. 

Among his many business leadership accomplishments, Keuilian is the founder and brains behind the annual Fitness Business Summit (FBS) where he has been the driving force with an 18-year track record of providing inspirational and tangible education on sales, marketing, retention, and profitability to thousands of gym owners.

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Breakthrough Business Health Joins AFS ‘To Help You Build Your Community’

(OAKLAND, CA, MOSES LAKE, WA, June 21, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed Breakthrough Business Health (BTBH) to its membership ranks - dedicated to helping studio owners grow membership and cut the time spent managing.

Founded by Brandon Nicholas, BTBH is a coaching and consulting company that works one-on-one with fitness businesses to help them increase membership, and grow their client base and revenue, while working on decreasing the time spent managing - so owners/operators can spend more time doing the things they love.  

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Member Solutions Joins AFS; Happier Members. Bigger Profits

(OAKLAND, CA, HATBORO, PA, June 12, 2019) – The Association of Fitness Studios (AFS) proudly announced and welcomed Member Solutions as the latest addition to its membership ranks.

In 1991, Member Solutions was formed based on the idea that relationships are at the heart of every business success. They believed that if they built a billing system that put people first, financial success would follow. As technology evolved, the company developed a suite of software solutions to manage all aspects of member relationships – including billing, scheduling, communication, events, and more. 

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SPRI Products Joins AFS ‘Equipment that Will Keep Up with You’

(OAKLAND, CA, LOUISVILLE, CO, June 10, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed SPRI Products to its membership ranks offering professional grade equipment across the wide spectrum of training disciplines.

SPRI is the leading manufacturer and distributor of rubberized resistance exercise products for the health and fitness industry. Their innovative rubber resistance exercise products have led the way in popularizing rubberized resistance workouts. 

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World Gym Athletics Partners with Dymatize to Create New Industry Standard in Nutrition Programming and Education

Los Angeles, California – May 16, 2019 - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, is adding a new nutrition platform to its thriving and rapidly expanding World Gym Athletics, known for its #FitnessTruth mantra. World Gym Athletics is an exclusive, studio-style, small group training program that combines the best of HIIT, Olympic lifting and functional training.

Now, the most complete, balanced, inspirational, and fun training program in the world will also include integrated nutrition for athletes and coaches, powered by Dymatize, a global leader in athletic nutrition. The first-of-its-kind partnership for the industry features elements for athletes, gym & studio owners and coaches.

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AFS Award Winners Announced at SUCCEED!

(OAKLAND, CA, April 29, 2019)  –  On April 14, the Association of Fitness Studios (AFS) awarded its prestigious two annual awards at SUCCEED! – its inaugural Business Convention & Expo for current and aspiring studio/gym owners.

The AFS Fitness Business of the Year award was won by Rick Mayo, owner of Alloy Personal Training Center, Roswell, GA. The award represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients and leadership in their community.

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AFS Succeeds with SUCCEED! 1st Major Fitness Convention & Expo Wows Attendees

(OAKLAND, CA, April 23, 2019)  – Featuring attendees from 28 U.S. states, and three Canadian provinces, SUCCEED! – AFS’ inaugural Convention & Expo and the first major fitness business event dedicated solely to current and aspiring studio and gym operators – was a resounding success.

Held April 12-14, 2019, in Irvine, California, the three-day event inspired, educated, entertained, and fostered peer networking while applying business growth strategies for over 300 people in attendance. The Hotel Irvine campus was an ideal setting amidst perfect southern California weather

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2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report