Latest News


Tokyo 2020 Olympic Games have chosen Technogym as Official and Exclusive supplier of fitness equipment and digital technologies for the athletes’ preparation. For Technogym, internationally recognized for setting the standard in athletic training, rehabilitation and wellness, Tokyo 2020 represents the eighth Olympic experience after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012, Rio 2016 and Pyeongchang 2018.

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BOSU® to Host Continuing Education Pre-Con Event at SUCCEED! 2020

MINNEAPOLIS, MN, ASHLAND, OH, January 24, 2020)  – The Association of Fitness Studios (AFS) and Hedstrom Fitness today jointly announced that Hedstrom will host a BOSU® pre-Convention Education event at SUCCEED! 2020. The pre-con will feature Greg Sellar, world-renowned BOSU® master trainer, author, speaker, facilitator and coach.

The “BOSU® Next Generation Balance Training Course” will take place on April 30, 2020 at SUCCEED! 2020’s host Hotel Irvine, in Irvine, CA. The Event will be in two parts:

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FitSwop Becomes AFS Sponsor

(MINNEAPOLIS, MN, LAKESIDE PARK, KY, January 22, 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of FitSwop to its sponsorship ranks.

Fitness professionals now have a new way to make more income, and it’s not spent client by client or provided by an employer. Equally, fit pros needing new, ready-to-go content will have a one-stop-shop to find it, sourced by fitness professionals like themselves. 

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Technogym Launches Golf Performance Program

JANUARY 21, 2020 – ORLANDO, FL – TECHNOGYM  the world leading producer of design and technology-driven fitness smart connected equipment will launch the Technogym Golf Performance Program which include Technogym’s Extended Golf Performance Portfolio at the PGA Merchandise Show. The Technogym Golf Performance Program is the only scientifically based progressive golf training platform that provides continued exercise content to systematically improve performance while reducing common injuries associated with golf.

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(MINNEAPOLIS, MN, DALLAS, TX, January 20, 2020 – The Association of Fitness Studios (AFS) today proudly announced and welcomed to its sponsorship ranks, offering simple to use, breakthrough software that removes the obstacles that stand in their way so studio owners can focus on growing their businesses.

With a vision to build an all-in-one fitness business management software, inspires fitness professionals to think big when it comes to growing their business utilizing’s custom-branded workout apps on web, iPhone, and Android.

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Bright App Becomes AFS Sponsor; Will Be at SUCCEED! 2020

(MINNEAPOLIS, MN, SAN FRANCISCO, CA, January 17, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of The Bright App to the sponsorship ranks for both AFS and SUCCEED! 2020.

Created by a husband and wife team of fitness professionals seeking something better than what the market offered, The Bright App manages clients with effortless scheduling and automated billing, featuring the most efficient way to run a fitness business – all in a convenient mobile app.

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Heart Zones Expands AFS Sponsorship; Will Be at SUCCEED! 2020

(MINNEAPOLIS, MN, SACRAMENTO, CA, January 15, 2020)  – The Association of Fitness Studios (AFS) today proudly announced that Heart Zones has expanded its AFS sponsorship program and will be a participating exhibitor at SUCCEED! 2020, April 30-May 3 in Irvine, CA.

In 1993, founder and CEO Sally Edwards developed the first heart-rate training systems and today the company has grown into a fitness technology and education company that uses smart devices with the vision to get America fit and the passion to achieve that lofty goal.

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Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report