Latest News

AFS Assists Effort to Help Studios Reopen In California ‘Hundreds respond by signing petition’

(MINNEAPOLIS, MN, July 7, 2020)  – The Association of Fitness Studios (AFS) proudly announced today that several hundred members of its audience signed an online petition encouraging the Governor of California to include fitness and wellness establishments in its Stage 2 reopening plans.

Led by AFS supporter and presenter Rachel Cosgrove, owner of Results Fitness in Santa Clarita, CA, the effort petitioned California governor Gavin Newsom to include these businesses – as opposed to “gyms” among those allowed to open in California’s Stage 2 reopening. The petition outlined a common sense checklist of guidelines.

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Virtuagym launches Stronger Together: the world’s first turnkey online coaching solution

Today, Virtuagym, the software platform for member engagement, coaching and club management for fitness businesses, launched their innovative program Stronger Together. By creating the world’s first all-in-1 turnkey digital membership solution, gym and studio owners no longer need to actively do all the work to digitally engage with their members via technology such as community building, online challenges or creating workout and nutrition plans. The new program combines all this and also offers audio coaching and video live streaming sessions, so business owners can spend their time running their gym, club or studio instead. 

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AFS Joins California Fitness Alliance With Josh Leve Named to Advisory Board

(MINNEAPOLIS, MN, FRANCISCO, CA, June 25, 2020)  – The Association of Fitness Studios (AFS) and the California Fitness Alliance (CFA) today announced that AFS has joined CFA to actively participate in and promote the CFA mission and vision to help fitness businesses of all types reopen safely.

California Fitness Alliance was created to help give fitness professionals a strong unified voice. All fitness business stakeholders share a passion for helping people, for making our communities healthier, and in this complicated time of COVID-19, we want to work together to continue to keep our state healthy.

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Virtuagym Becomes AFS Sponsor With an All-in-One Member Engagement Platform

(MINNEAPOLIS, MN, SAN FRANCISCO, CA, June 17, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Virtuagym to its sponsorship ranks.

Virtuagym is a global provider of coaching and studio management software. Launched in 2008 as a consumer fitness app for web and mobile, they now serve over 15 million consumers and 7,000 fitness businesses worldwide, making them one of the leading innovators in the digital health and fitness domain.

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Zogics Joins AFS as Sponsor

(MINNEAPOLIS, MN, Lenox, MA, May 26, 2020) – The Association of Fitness Studios (AFS) today welcomed Zogics to its sponsorship ranks.  Since 2006, Zogics has established itself as one of the largest e-commerce shops for facility cleaning, disinfecting, and sanitizing products.

Zogics supplies facilities worldwide, serving fitness, healthcare, education, corporate facilities, hospitality, workplace wellness programs, and more. 

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Myzone Launches MZ-Remote Taking Virtual Training to the Next Level

For the first time ever, operators can stream live workouts whilst concurrently tracking the group heart rate display from remotely located participants in real-time, integrated into one solution thanks to Myzone.

The new MZ-Remote has been designed to allow operators to stay connected with their members during the restrictions imposed by the government during the COVID-19 pandemic. Integrated with the cloud-based video conferencing service Zoom, the new solution takes live streaming to the next level by allowing instructors to give real-time feedback to class participants based on the effort they put into the workout

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GameDay Ready Joins AFS

(MINNEAPOLIS, MN, Nashville, TN, May 21, 2020) – The Association of Fitness Studios (AFS) today welcomed GameDay Ready, the exclusive distributor of AirSteril in the United States, as a Copper sponsor. 

AirSteril is the highest performing antiviral, antimicrobial, antifungal, deodorizing unit and the only plug and play UV unit that sterilizes both the air and all of the surfaces that air touches 24/7. 

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Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report