Latest News

Amazing 12 Becomes AFS Sponsor ‘The World’s Best Body Transformation Program’

(MINNEAPOLIS, MN, LONDON, ENGLAND, February 29, 2021)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Amazing 12 to its active sponsorship ranks. 

Created by world-class strength and conditioning specialist Paul McIlroy, The Amazing 12 is an online certification that teaches strength coaches and fitness professionals how to replicate the results of the world’s best body transformation program. It’s an experience that is unique in the fitness industry today. 

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Punchpass Becomes AFS Sponsor ‘Simple and Affordable Fitness Studio Software'

(MINNEAPOLIS, MN, BURLINGTON, VT, January 27, 2021)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Punchpass to its active sponsorship ranks. 

Founded in 2013 by Chris Patton, Punchpass provides easy-to-use software for booking and payment. Punchpass is streamlined to provide all the features small studio owners rely upon the most, without unnecessary complications. Studio owners find it simple and easy to use so they can focus on their communities.

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Virtuagym Launch New Digital Membership Solution to Aid US Gyms During Covid-19 Restrictions

(Thursday, 14th January 2021) Virtuagym, the leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app. 

PRO+ is comprised of a wide array of content, including weekly community group updates on nutrition, training, and wellness, 200+ virtual trainer workouts, monthly prize challenges, 1,000+ licensed workout videos plus a library of audio meditations for a holistic wellness experience. 

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Fitness Industry Veteran and Minority Franchise Owner, Micah Logan, Launches a First of its Kind Fitness Franchise

Boston, January 2021—Fitness industry veteran, AFS member and SUCCEED! speaker Micah Logan, has launched an innovative, first of its kind personal training concept. It’s not personal training that’s changed, but how Logan has developed a scalable, proven business model for future business owners that’s unique. Logan is thrilled to introduce a “Micro Personal Training” Studio. 

The Micro Personal Training studios are developed in 500sqft and 1000sqft models. With a simple and elegant design and a focus on building a fitness community, this industry-leading model is the next big thing in gym culture.

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AFS Announces 2021 Dates for SUCCEED! Virtual Conferences and Expos

(MINNEAPOLIS, MN, December 17, 2020)  – The Association of Fitness Studios (AFS) announced today the 2021 dates of two SUCCEED! Virtual Conferences & Expos building on the incredible success of its two 2020 events and recognizing the reality that planning in-person events for 2021 presenters insurmountable obstacles.

Following its two highly successful 2020 events that attracted more than 8,000 registrants, SUCCEED! continues to deliver relevant and dynamic educational experiences for owners, operators, fitpros, and suppliers.

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Uscreen Becomes AFS Sponsor

(MINNEAPOLIS, MN, WASHINGTON, DC, December 8, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Uscreen to its sponsorship ranks. 

Video monetization expert and entrepreneur PJ Taei, founded Uscreen in 2014, and officially launched the Uscreen all-in-one video monetization and distribution platform in October, 2015. The birth of Uscreen eliminated the need to stitch together multiple software solutions, making it easy for brands and individuals to sell videos online. 

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SUCCEED! ‘Succeeds’ Again!

(MINNEAPOLIS, MN, November 17, 2020)  – The Association of Fitness Studios (AFS) announced today that the SUCCEED! Virtual Conference & Expo (October 23-25) exceeded expectations.

Building on the incredible success of its May education-only event, SUCCEED! events in 2020 delivered (to date) nearly 8,000 registrants, 35 exhibitors, and a hands-on Expo featuring 2,280 unique visits (any user, going into any booth the first time), 3,863 total booth visits and 1,555 clicks inside booths. Access to the event is open through the end of the year.

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Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report