Latest News

FBA Sponsor Podium Named To The Forbes Cloud 100 For Third Time

LEHI, Utah, Aug. 10, 2021 /PRNewswire/ -- Podium, the leading communication and payments platform for local businesses, has been named to the Forbes 2021 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. Marking its third year on the list, Podium previously received the honor in 2018 and 2020.

Read more

FBA Joins Industry Crusade to Pass Gyms Act in Congress

(MINNEAPOLIS, MN, August 12, 2021) – The Fitness Business Association (FBA) - formerly the Association of Fitness Studios – announced today that FBA has joined the National Health & Fitness Alliance (NHFA) to actively participate in, and promote the passage of, the GYMS Act in Congress.

The NHFA is working with individuals, business owners, and community partners in all 50 states and Washington, D.C., to help pass the GYMS Act (H.R. 890/S.1613). The bipartisan bill will provide federal grants of up to 45% of 2019 revenue to fitness facilities across the country struggling to recover from state-ordered closures and operating restrictions due to the COVID-19 pandemic.

Read more

Leadpages Becomes FBA Sponsor

(MINNEAPOLIS, MN, June 30, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Leadpages to its sponsorship ranks to help improve studio and club marketing results with an exciting, proven program.

Founded in 2012, Leadpages solves an industry-wide problem: how can the average, non-techie business owner take control of their online marketing, while using best practices to generate more business? Leadpages helps fitness businesses look great online and feel proud of their website.

Read more

New Global Research by Virtuagym Underlines Integral Role of Technology for the Fitness Industry

Amsterdam, June 2021 

A new global customer survey by Virtuagym of gyms, fitness studios and personal trainers has revealed the crucial role that fitness technology has played for fitness businesses during the COVID-19 pandemic, as well as the key part it is predicted to have for the future of the industry.

The research, undertaken whilst much of the fitness industry was still closed, found that digital technology was vital in motivating and engaging members, during a period in which over two-thirds (69%) had to close their doors for at least three months. 

Read more

Trainerize Becomes FBA Sponsor

(MINNEAPOLIS, MN, VANCOUVER, BC, May 6, 2021) – The Fitness Business Association (FBA) today proudly announces and welcomes the addition of Trainerize to its sponsorship ranks.

With Trainerize, fitness business operators can take members and clients online with workouts, on-demand classes, in-app messaging, progress tracking, group training and more! Trainerize engages and inspires your community with virtual access to your studio, extending the member experience far beyond  your gym doors.

Read more

My PT Hub Becomes FBA Sponsor; Opts into Prestigious Platinum Tier

(MINNEAPOLIS, MN, DENVER, CO, April 15, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of My PT Hub to it’s sponsorship ranks at the most prestigious Platinum tier – the level of engagement reserved for companies fully dedicated to serving the FBA and entire fitness Community.

Since 2015, My PT Hub has been the go-to fitness software for Personal Trainers, Coaches, and Clubs, helping over 90,000 fitness professionals to better manage their business, by providing the tools to help them scale their business exponentially, while maintaining that personal touch.

Read more

SUCCEED! Success Streak Continues!

(MINNEAPOLIS, MN, March 10, 2021) – The Fitness Business Association (FBA) – formerly the Association of Fitness Studios (AFS) - announced today that its first FBA-branded SUCCEED! Virtual Conference & Expo (March 2-7) exceeded expectations.

Building on the incredible successes of its May and October 2020 events, SUCCEED! virtual events have now delivered nearly 15,000 registrants.

Read more


Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report