Latest News

OfferingTree Joins AFS "All the Tools to Be Successful"

(MINNEAPOLIS, MN, ST. PAUL, MN, October 1, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed OfferingTree to its sponsorship ranks, providing software, website development, and scheduling tools for fitness and wellness professionals.

OfferingTree simplifies website management, scheduling, and payment processing so that fitness professionals including personal trainers and studios owners can focus on their clients.  These professionals and owners are passionate about the services they offer but are less interested in the administrative and technological challenges of running a business. 

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Matrix Fitness Awarded World Gym Vendor of the Year

COTTAGE GROVE, Wis. (Sept. 26, 2019) – Matrix Fitness, a brand of Johnson Health Tech (JHT), has been awarded the 2019 World Gym Vendor of the Year. This respected award was presented at the annual World Gym International Convention, which brought together more than 200 gym owners, corporate executives, staff, and vendors from around the globe for four days of education sessions and networking events.

“To win the World Gym Vendor of the Year Award is truly an honor,” said Kent Stevens, Matrix Executive Vice President of Sales. “The Matrix team would like to express our appreciation for being recognized as a well-respected partner of World Gym, a brand with a storied history in the fitness industry. We look forward to continuing to provide this level of exceptional experience for all of our valued customers.”

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AFS Advisory Council Member Rick Mayo Launches Alloy Personal Training Franchise Opportunity

(ROSWELL, GA, September 26, 2019)  – Award winning Alloy Personal Training Systems has launched a franchise opportunity creating a total solution for studios and gyms to fully support their business.          

Since 1992, entrepreneur and AFS Advisory Council Member Rick Mayo has operated his personal training business - Alloy Personal Training Center. In the past decade, the team assisted major brands, independent gyms, health clubs, and fitness businesses around the world to deploy personal training systems through a licensing model under the Alloy brand. 

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Fit1Media Joins AFS ‘Digital Signage Solutions for the Fitness Industry’

(MINNEAPOLIS, MN, RALEIGH, NC, September 24, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed Fit1Media to its sponsorship ranks, providing studios and gyms with digital kiosks to display information to members and guests.

Fit1Media was founded to be a premier cost-effective digital marketing solution for small to mid-sized businesses. With cutting edge digital technology, the company is based on creative, results driven quality. The technology allows fitness centers to easily promote their class schedules, special events, personal trainers, member success stories, and more!  

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WellnessLiving Joins AFS ‘The All-in-One Business Management Tool”

(MINNEAPOLIS, MN, RICHMOND HILL, ONTARIO, September 19, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed WellnessLiving to its sponsorship ranks, providing an all-in-one business management tool trusted by wellness businesses worldwide.

Started in Toronto, Canada by two childhood friends working from a home office, WellnessLiving has evolved into a fitness platform servicing over seven million users. It helped that those friends Len Fridman and Sasha Davids were both passionate fitness buffs who ran an outdoor bootcamp and fitness internet marketing company. 

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2019 World Gym International Convention Celebrates The Impossible, The Barbell & The Future

Los Angeles, California – September 18, 2019 - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, gathered franchisees, coaches, vendors and partners from 9 countries for the 2019 World Gym International Convention in Las Vegas on September 4-7, 2019.  The annual gathering was held at the Aria Resort & Casino in Las Vegas with over 200 attendees, including gym owners, coaches and staff from Australia, Brazil, Canada, Egypt, The Cayman Islands, Mexico, Taiwan, The United States and Russia. 

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MINDBODY Renews AFS Sponsorship ‘Leveraging Technology to Improve the Wellness of the World’

(MINNEAPOLIS, MN, SAN LUIS OBISPO, CA, September 12, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and again welcomed industry leader MINDBODY to its membership ranks, sharing the concept of a global community of businesses that help people look and feel their best.

MINDBODY manages your day, markets your business, and connects you with clients looking to book fitness services. Get 24/7 support with real people, industry-leading business education, one-on-one setup and training, and a custom app for your brand.

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2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report