Breaking News and Important Announcements

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Latest News

The Abs Company Announces Continuing Education Credit for BattleRope ST® System Training

CHESTER, New Jersey, November 8, 2017

The Abs Company, a leading supplier of innovative core based fitness equipment, today announced that their new continuing education courses, Introduction to Battle Rope ST®: Level One and Introduction to Battle Rope ST®: Level Two have been approved by National Academy of Sports Medicine (NASM) and Athletics and Fitness Association of America (AFAA) for continuing education credits.

Trainers can now receive NASM and AFAA credit for taking the BattleRope ST® certification courses.

97 Display Joins AFS, Offers Website, SEO Expertise to Studios

(OAKLAND, CA, Winston Salem, NC, November 6, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of 97 Display to its membership and sponsorship ranks.

97 Display is an internet marketing agency that creates fitness and martial arts websites for businesses to help them grow their member and client counts.

Muscle Up Marketing, AFS Expand Relationship

(OAKLAND, CA, ALPHARETTA, GA, October 31, 2017) – The Association of Fitness Studios (AFS) and Muscle Up Marketing proudly announced today that they have reached expanded sponsorship and collaboration agreement to provide relevant educational products, services, and benefits to the fitness studio market.

Muscle Up Marketing is one of the fitness industry’s premier marketing agencies offering turnkey marketing solutions to help gyms and studios of all sizes generate leads through integrated print, mobile and online campaigns.

New Study Shows Copper Surfaces on Athletic Equipment Reduce Bacteria by 94 percent

Louisville, KY, Oct. 30, 2017 – The Grinnell College Department of Biology has released new research concluding that the use of copper alloys on high-touch athletic center surfaces lowered bacteria count by an average of 94 percent.

The Grinnell study, published this week by the American Journal of Infection Control, looked at the effect of using copper on commonly-used pieces of equipment, including four types of weights (dumbbells, barbells, kettlebells, specialty dumbbells) and three types of attachments (grips, lat pulldowns, low-rows).

AFS Releases 3rd Annual Fitness Studio Operating & Financial Benchmarking Research Report

(OAKLAND, CA, October 24, 2017) – The Association of Fitness Studios (AFS) announced today the release of its 3rd annual financial research study on the fitness studio market. The 2017 Fitness Studio Operating & Financial Benchmarking Report was conducted over a three-month period earlier this year.

The study builds on the 2016 Report that identified and measured key financial elements of the studio business, with insight narrative provided by ClubIntel, the study’s author.

Brand Activation Firm Involve Expands to Include Brand Licensing, Securing Aimee Kestenberg

Columbus, OH, September 22, 2017--Brand activation firm Involve is excited to announce Involve Licensing, which recently launched under the direction of experienced brand strategist and licensing expert Lesley Levenson and is already servicing clients, including fashion brand Aimee Kestenberg.

The Abs Company Announces Issuance of U.S. Patent for TireFlip 180®

The Abs Company is proud to announce that we have been issued a United States Utility Patent for the TireFlip 180! It has been a lot of hard work and perseverance, but it has paid off.

The TireFlip 180 is an innovative new functional training device that gives you all the benefits of tire training in a safe, space saving design. Do all of the things you would do with a traditional tire, in one compact space saving piece of equipment.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report