We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Wallet Hub compared the 100 biggest U.S. cities based on 34 key indicators of an active lifestyle.


In today’s competitive environment you MUST switch your mindset to that of your customer.

Blog, Retention, Marketing

Josh Leve, Founder of AFS shares his top tips for creating a successful newsletter.

Blog, Marketing, Retention

Pipes do burst!
Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered.  Fitness insurance

Video, Insurance, Operations

Overview of various KPIs for your business.

Quick Answers, Operations, Marketing

Join AFS and JETRO & Associates to see how your studio or gym can take advantage of your bookkeeping to ensure the best return possible during tax season.

Webinar, Video, Finance

One occurrence where you and/or your business isn’t covered, could put you out of business for good.

Blog, Operations, Human Resources, Insurance

Join AFS and MYZONE as we discuss why this trend continues to be among the top every year and what you can do to drive more revenue and increase retention. 

Webinar, Video, Retention, Revenue producing programs

The latest change in the Illinois law reducing physical education requirements for kids in our schools does not make sense.


Josh Leve and Liz Callham of AFS discuss the best ways to find the right trainers for your studio.

Video, Quick Answers, Human Resources, Operations

Rachel Cosgrove discusses steps to take before moving forward in your career.

Video, Quick Answers, Business Start-up

Jon Goodman shares with his his thoughts on the most current biggest fitness trends.

Video, Quick Answers, Trends, Marketing

Brent Gallagher discusses how to set goals with clients by having them figure out why they want to accomplish what they are doing.

Video, Quick Answers, Client Resources, Training, Motivation

Todd Bumgardner talks about the growth of Strength Faction and how they had to adapt their business model.

Video, Quick Answers, Growth, Operations

Doug Holt discusses the question of, "Are you charging enough?" Jjustify what your branding and specialties cost, as well as consider how unique you are in the market.

Video, Finance, Business Start-up, Quick Answers

Anthony Trucks discusses the difference and importance between marketing and advertising your business.

Video, Marketing, Quick Answers, Strategy

Brent Gallagher, AFS Community Expert and owner of Avenu Fitness & Lifestyle, talks about how the success of fitness studios comes from getting the basics right.

Video, Quick Answers, Business Start-up, Strategy

Josh Leve of AFS discusses how you can decide on your value, understand the going rate in your area, offer the best service possible and avoid the trap of price competing.

Video, Quick Answers, Strategy, Operations

Kyle Dobbs talks about what types of supplements he prescribes, such as protein, creatine and omegas. 

Video, Quick Answers, Client Resources, Training

This coursework covers a host of different systems related to the efficient and productive execution of specific practices, including areas of operations from the development of operating standards to the process of programming.

Online Courses, Operations, systems, leadership, Programming