We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Generating a recurring stream of revenue in excess of what it costs you to run the business, is the key to growth and profitability.

How-to Guides, Strategy Articles, Finance, Business Start-up

The 220-minus-age equation regularly used to estimate an individual’s maximum heart rate (MHR) is invalid for this purpose.

How-to Guides, Strategy Articles, Client Resources

When it comes to forming a legal business entity there are several options to choose from, and in most cases seeking assistance with the decision is advised.

How-to Guides, Strategy Articles, Business Start-up, Finance

There are the over 80 million adults age 55+ including seniors and the exploding group of leading-edge Baby Boomers – the largest age cohort in history.

How-to Guides, Strategy Articles, Marketing, Retention, seniors, adults

Your studio’s brand is its reputation; it’s the promise of value you offer and the immediate thought that a prospect, client and/or member has when your studio’s name is mentioned.

How-to Guides, Strategy Articles, branding, Marketing, sales, Operations, Business Start-up

Nothing can give operators greater heartache than determining the “right” price for their offering. It is no secret that how you price impacts your ability to generate new business.

How-to Guides, Strategy Articles, Finance, Marketing, Business Start-up

Wallet Hub compared the 100 biggest U.S. cities based on 34 key indicators of an active lifestyle.

Blog

In today’s competitive environment you MUST switch your mindset to that of your customer.

Blog, Retention, Marketing

Josh Leve, Founder of AFS shares his top tips for creating a successful newsletter.

Blog, Marketing, Retention

Pipes do burst!
Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered.  Fitness insurance
 

Video, Insurance, Operations

Overview of various KPIs for your business.

Quick Answers, Operations, Marketing

Join AFS and JETRO & Associates to see how your studio or gym can take advantage of your bookkeeping to ensure the best return possible during tax season.

Webinar, Video, Finance

One occurrence where you and/or your business isn’t covered, could put you out of business for good.

Blog, Operations, Human Resources, Insurance

Join AFS and MYZONE as we discuss why this trend continues to be among the top every year and what you can do to drive more revenue and increase retention. 

Webinar, Video, Retention, Revenue producing programs

The latest change in the Illinois law reducing physical education requirements for kids in our schools does not make sense.

Blog

Josh Leve and Liz Callham of AFS discuss the best ways to find the right trainers for your studio.

Video, Quick Answers, Human Resources, Operations

Rachel Cosgrove discusses steps to take before moving forward in your career.

Video, Quick Answers, Business Start-up

Jon Goodman shares with his his thoughts on the most current biggest fitness trends.

Video, Quick Answers, Trends, Marketing

Brent Gallagher discusses how to set goals with clients by having them figure out why they want to accomplish what they are doing.

Video, Quick Answers, Client Resources, Training, Motivation

Todd Bumgardner talks about the growth of Strength Faction and how they had to adapt their business model.

Video, Quick Answers, Growth, Operations