We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

AFS and Matrix bring you this very important webinar on best practices for social media. Learn the essentials of how to write engaging posts, manage critics, and avoid common mistakes. 

Webinar, Video, Marketing, social media

If you want to grow your business it’s no secret that you have to keep growing your skill set and that of your team. The skills that got you here will not get you there! It is imperative that we keep learning and progressing as businesses really have only 2 fates - they grow or they die.

When you think about your fitness business there are ample opportunities to keep learning.

Blog, Training, Client Resources, hiring, community, Operations

Social media has made it easier than ever to build an active, engaged audience as a fitness professional.  However, many fitness studio owners aren’t leveraging social media to get new clients and position themselves in their local market.  

Don’t shy away from this powerful marketing tool!

Blog, social media, Marketing

Cars, trucks, and even more can come crashing through your windows!  Are you properly covered!?  Jennifer Urmston Lowe from Sports and Fitness Insurance provides further insight.  

Video, Insurance, Operations, Business Start-up

For most of us, fitness is more than a process to a healthy body; it’s also a social experience.

What’s better than ‘commiserating’ with your fitness buddies after a gritty workout? As a studio owner, you can create social events that encourage camaraderie amongst clients and staff. 

Blog, Networking, Marketing, social media, Event, word of mouth, referral

Lindsay Vastola speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including industry best practices. 


John is the founder and chief motivator of Fast Action Training, a 4300 square foot fitness and nutrition coaching studio in San Jose CA that was recently awarded Bay Area’s #1 Fitness Studio by the Silicon Valley Business Journal.  Since early 2010 he's built Fast Action Training to a seven figure fitness business with over 350+ clients. 


Shannon Fable helps you better understand the planning process to start your own business, the research data you need to know, how to build a strong organizational culture, and maintaining your business for scalable and sustainable success!


Brent Gallagher takes you through ideas on how to build your leadership skills, the best strategies to find qualified trainers/instructors, how to differentiate yourself from the competition, and learning the keys to drive more revenue to your business!


Anthony founded Function First more than 22 years ago and is an international educator for the health and fitness industry.  Anthony has authored two bestselling books, developer of the Pain-Free Movement Specialist and is the inventor of Core-Tex.


Jane Bahneman showcases her tips for getting clients coming back again and again, fostering a safe and ethical business environment, plus marketing strategies that you can implement now for your fitness business!


PJ Stahl utilizes over 20 years of experience in the industry to provide an elite level of service ranging from Coaching, Motivational Speaking, Fitness Consulting, Educational Seminars/Clinics and Hosting/Appearances.


Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure marketing agency for fitness studios and independent gyms, and hosts a top fitness business podcast called The GSD Show.

Webcast, Marketing

Being a Canadian who finished high school in San Diego, California, did undergrad studies in Miami, Florida and Portland, Oregon, then worked in Austria, Germany and Hong Kong for five years before returning to the USA to receive my Masters in International Business, I learned early on about technology and trend transfer internationally.


Setting the right price for fitness services is important to anyone in the business, from studio owners to independent fitness professionals.

Curating a price list of services can be a delicate balancing act between what your services are worth, where they are being offered, and what is being offered by your competitors. Below are a few tips to consider when crafting a price list for fitness services.

Blog, pricing, Client Resources, Business Start-up, Competition

Some website visitors convert and others don't. But why? And what can we do to increase the number of website visitors that take action on our site so we can have more personal training clients? 

Your website can be a great tool for generating revenue. And with a few adjustments that align with the psychology behind what makes visitors convert, your website can be one of your greatest assets.

Blog, Website, traffic, Marketing

In this AFS webinar, Power Systems is excited to present all about how branding impacts member retention. Elisabeth will go into great detail to ensure you understand the factors that influence the definition of brand to consumers and on the value of material purchases vs. experiential purchases.

Webinar, Video, branding, Business Start-up, Marketing, Operations

Many fitness studio owners make their first hire out of desperation.  The stress piles up, you’re on the edge of burnout and you hire someone to take some of the stuff off your plate that you hate doing.  Ultimately, the new hire doesn’t work out and you’re right back to where you started. 

So, how do you avoid the hiring mistakes made by nearly every business owner and bring on a team member that will allow you to grow your business without causing you more stress and frustration?

Blog, hiring, interview, Operations, Business Start-up, onboarding, staff

Lightning does strike and hit HVAC units!  Are you required by your lease to repair or replace this unit?  You might be...learn more from Jennifer Urmston Lowe from Sports and Fitness Insurance. 

Video, Insurance, Operations, Business Start-up

Erik Marthaler is the Co-Founder of Lateral Fitness a full amenity, walk-up, boutique studio located in Chicago, IL. The first of its kind, Lateral is a full service studio that has all the offerings of a big box gym but in a private environment for clients to work with some of the best fitness experts in the city.