We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Jon Goodman discusses advice he gives to personal trainers for further career growth.

Video, Quick Answers, Career, Growth, Training

Brent Gallagher shares how to follow up with clients on habit improvements they set out to do by holding them accountable.

Video, Quick Answers, Client Resources, Training

The better organized you are and the more you understand the needs of your business and what drives in leads, the more productive your efforts will be.

Blog, Marketing

Lauren Eirk discusses what not to say to a client, including keeping personal opinions to yourself.

Video, Quick Answers, Client Resources, Training

Kyle Dobbs discusses what trainers should be educated about in regards to weight management and nutrition.  Build a network outside of nutrition such as having a dietitian. 

Video, Nutrition, Quick Answers, Client Resources, Training

Mike Arce talks about why a lot of fitness companies struggle with marketing strategies and how to overcome that.

Video, Marketing, Quick Answers

Join Josh Leve as he presents this one of a kind webinar on all the insight he’s learned from speaking and listening to AFS members, presenting across the country and keeping his ear to the ground to find out what you can do to ensure this is your best year yet!

Webinar, Video, Marketing, Retention

Gamification is defined as “the process of adding games or gamelike elements to something (such as a task) so as to encourage participation.” 

Blog, Revenue producing programs, Retention

Scott Sorkin, Owner of Tone Zone, a 3-location, multi-modality studio in the Philadelphia area explains his recipe for success and how technology and the right equipment can make all the difference in helping your clients see results.

Video, Marketing, Retention, Equipment

Lauren Eirk discusses what forms and questions she uses with new and potential clients.

Video, Quick Answers, Client Resources

As the end of the year comes to a close there are still some tax saving strategies you can consider. 

Blog, Finance

Rachel Cosgrove discusses how she manages the company's sites on social media.

Video, social media, Marketing, Quick Answers

At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association.


Blog, Business Start-up, Marketing, Operations, Retention, Revenue producing programs

Kyle Dobbs talks about how to educate clients on nutrition through law of thermodynamics and what macronutrients are.

Video, Nutrition, Quick Answers, Training, Client Resources

Doug Holt discusses how to use social media effectively as a personal trainer.  Your Facebook Business page and Private Group page should have separate messages.

Video, Marketing, social media, Quick Answers

Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation explains about insurance limits regarding general liability, and answers the question: are my limits high enough?

Video, Insurance, Quick Answers

Doug discusses how to brand yourself as a professional, by being true to your personality, and identifying how your personal traits are your strengths.

Video, Marketing, Quick Answers

Jenna Zaffino discusses what goes into opening a studio, as well as additional revenue streams she pursued.

Video, Business Start-up, Quick Answers

Anthony Trucks discusses corporate wellness, and how to do fitness consulting beyond just offering memberships.

Video, Operations, Quick Answers, corporate wellness

Josh Leve of AFS shares his thoughts on getting feedback from fitness studio members, and when to adapt to the requests of members.

Video, Quick Answers, Operations, Strategy