We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Erik Marthaler talks about how Lateral Fitness was able to expand with strict finances, lease negotiations and a good team in place to support the expansion.

Video, Finance, Quick Answers, Growth, Expansion, Strategy

Doug Holt talks about the best way to get client referrals, including when and how to ask, as well as giving incentives.

Video, Marketing, Quick Answers

Kyle Dobbs shares tips on how to create a great first session with clients. Training should fit into their lifestyle.

Video, Quick Answers, Training, Client Resources

Josh Leve and Liz Callham of AFS discuss certification by figuring out what your needs, and what resonates with you and the clients that you attract.

Video, Quick Answers, Career, Certification

You have just hired a new employee for your fitness studio. Now what?

Operations, Human Resources, Strategy Articles, Employees, Business Start-up, systems

The degree to which a studio can attract and retain great employees is, in large part, dependent upon the compensation and benefits it provides.

Finance, Human Resources, Strategy Articles, independent contractors, systems, Employees

Before doing anything it is important to understand the expenses of designing and building a studio as well as what it will cost to operate your new facility.

Design, Operations, Finance, Business Start-up, Strategy Articles

Ask yourself: Throughout the course of your busy day how much time do you spend planning to enhance your business’ success?

Operations, Finance, Business Start-up, Strategy Articles, systems

The goal is simple, create the right type of emotion and more people will want to train at your facility – and if that emotion is maintained, people will stay a client.

Design, Business Start-up, Operations, Equipment, Strategy Articles

Running a fitness business can sometimes be a grind. There are plenty of outside and inside factors that can have a negative impact on you and your business.  

Operations, Strategy Articles, systems

Here are some of the factors a studio owner needs to know about leasing before they sign on the dotted line.

Business Start-up, Finance, Strategy Articles, leasing

Take the time to answer the following six questions early on in the process to help you begin forming a clear and solid foundation on which to build out a comprehensive business plan.

Business Start-up, Strategy Articles, business plan, Design, Equipment

What must you consider when arriving at a pricing model that supports your brand’s value proposition as well as the overall revenue model you have selected?

Finance, Strategy Articles, pricing, Programming, Revenue producing programs

Nothing is more powerful than the authenticity of a recommendation from a trusted friend or associate.

Marketing, Strategy Articles, word of mouth, referral, traffic

The value to your business starts with understanding how to incorporate Internet marketing as part of a larger, multi-layered marketing strategy.

Marketing, Strategy Articles, traffic

Social Media presents the opportunity to promote your brand in an affordable format with the potential to extend your reach far beyond traditional marketing practices.


Marketing, social media, Strategy Articles, traffic

As a studio operator, learn how to make a direct link from posts, shares & likes to actual dollars.

Marketing, social media, Strategy Articles

Adding mind-body programming to an existing studio is an inexpensive way to increase revenue, strengthen member retention, and attract new clients.

Blog, Revenue producing programs, Equipment, Finance

Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation answers typical questions regarding worker's compensation for fitness studios.

Video, Insurance, Quick Answers

Doug discusses how to stand out as a personal trainer, offering value first and creating differentiation from other trainers.

Video, Marketing, Quick Answers, Client Rssources, Training