We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Nothing can give operators greater heartache than determining the “right” price for their offering. It is no secret that how you price impacts your ability to generate new business.

How-to Guides, Strategy Articles, Finance, Marketing, Business Start-up

Wallet Hub compared the 100 biggest U.S. cities based on 34 key indicators of an active lifestyle.


This study, What Makes Boutiques Click?, elicited 496 respondents from 48 U.S. states, the District of Columbia, and over a dozen foreign countries – an indication of the strong interest in the topic. 

The data contained within showcases a variety of reasons why fitness studios have emerged as the fastest-growing segment of the entire fitness industry. Respondents to the survey were split fairly closely between owners and non-owners of fitness studios/gyms.

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Research & Publications

The theme of this report is Programming for Success as conveyed via survey to determine what programming strategies are being used by over 100 of today’s most successful studio operators.

The effort establishes baseline data on a variety of business components that are inherent to successfully owning and operating a studio/gym, regardless of discipline. Respondents to the survey were overwhelmingly owners of fitness studios/gyms as opposed to aspiring owners or other fitness professionals.

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Research & Publications

In today’s competitive environment you MUST switch your mindset to that of your customer.

Blog, Retention, Marketing
It's no secret that it's easier to retain a member/client than it is to attract a new one. In this study, AFS dives deeper into several retention metrics to better identify and clearly understand what's working, what's not, and how AFS members can take this data and apply it to their own businesses.
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Research & Publications

Josh Leve, Founder of AFS shares his top tips for creating a successful newsletter.

Blog, Marketing, Retention

Pipes do burst!
Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered.  Fitness insurance

Video, Insurance, Operations

Overview of various KPIs for your business.

Quick Answers, Operations, Marketing

Join AFS and JETRO & Associates to see how your studio or gym can take advantage of your bookkeeping to ensure the best return possible during tax season.

Webinar, Video, Finance

One occurrence where you and/or your business isn’t covered, could put you out of business for good.

Blog, Operations, Human Resources, Insurance

Join AFS and MYZONE as we discuss why this trend continues to be among the top every year and what you can do to drive more revenue and increase retention. 

Webinar, Video, Retention, Revenue producing programs

The latest change in the Illinois law reducing physical education requirements for kids in our schools does not make sense.


Josh Leve and Liz Callham of AFS discuss the best ways to find the right trainers for your studio.

Video, Quick Answers, Human Resources, Operations

Rachel Cosgrove discusses steps to take before moving forward in your career.

Video, Quick Answers, Business Start-up

Jon Goodman shares with his his thoughts on the most current biggest fitness trends.

Video, Quick Answers, Trends, Marketing

Brent Gallagher discusses how to set goals with clients by having them figure out why they want to accomplish what they are doing.

Video, Quick Answers, Client Resources, Training, Motivation

Todd Bumgardner talks about the growth of Strength Faction and how they had to adapt their business model.

Video, Quick Answers, Growth, Operations

Doug Holt discusses the question of, "Are you charging enough?" Jjustify what your branding and specialties cost, as well as consider how unique you are in the market.

Video, Finance, Business Start-up, Quick Answers

Anthony Trucks discusses the difference and importance between marketing and advertising your business.

Video, Marketing, Quick Answers, Strategy