Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
When you Google the fitness programs you offer and your area, have you ever noticed the website of one of your competitors is ranking higher than yours is? Does it make you wonder what they’re doing that you aren’t?
It’s extremely likely that their website has Google-optimized content!
Fitness professionals around the world are using landing pages as a tool to grow their businesses.
Landing pages work alongside your website to capture a completely different source of online traffic. While your website is capturing leads actively searching the web for “fitness programs near me,” landing pages are enticing viewers with an attention-grabbing promotion (Free Fitness Consultation, One Month of Unlimited Classes For Only $39.99, etc.)
We all know fitness business owners (studios, small gyms, independent trainers) don't have the big budgets that many of the big box health clubs do. They don't have the resources or a team of marketing experts that can easily analysis where to allocate certain funds to consistently drive traffic into their businesses.
Luckily in today's day and age, fitness business owners are armed with an abundance of technology to fill in the gaps when your budget might not allow you the reach the big box guys have.
For most of us, fitness is more than a process to a healthy body; it’s also a social experience.
What’s better than ‘commiserating’ with your fitness buddies after a gritty workout? As a studio owner, you can create social events that encourage camaraderie amongst clients and staff.
Some website visitors convert and others don't. But why? And what can we do to increase the number of website visitors that take action on our site so we can have more personal training clients?
Your website can be a great tool for generating revenue. And with a few adjustments that align with the psychology behind what makes visitors convert, your website can be one of your greatest assets.
Business is war and the competition is the enemy--right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is shortsighted and potentially damaging.
Every February in Chicago there’s a week properly titled, Restaurant Week. The program was designed to promote the restaurant industry and drive traffic to participating establishments during a typically slow time of year. For fourteen days, diners can enjoy value pricing for lunch and/or dinner throughout the city and surrounding suburbs.
You got away with social media deals, giveaways online, and New Year’s resolutions to drive traffic into your fitness business this past month, but now, as you enter into February, March, and April - how do you keep your momentum moving forward in regards to driving traffic into your studio?
Below are a few ideas to make these months just as great as January.
Josh Leve, Founder of AFS shares his top tips for creating a successful newsletter.
Nothing is more powerful than the authenticity of a recommendation from a trusted friend or associate.
The value to your business starts with understanding how to incorporate Internet marketing as part of a larger, multi-layered marketing strategy.
Direct mail marketing is and has been one of the most effective lead generation tools for fitness clubs and studios for decades.
Capitalize on the unique energy January brings through creative programs that motivate your clients to give you the names and numbers of the people they care about.
Here are 6 proven-to-work Pre-Sale Strategies that have been employed by several successful indoor cycling studio owners.
Join MINDBODY’s Channel Sales Manager Drew Surprenant as he walks you through key initiatives to utilizing technology to drive traffic to your location and to keep them!
The range of skills required to successfully open a fitness studio/gym include: business plan development, budgeting, raising capital, creating the right legal entity, design and construction, marketing and sales.
So, you got a website! Great! Now what? Your phone isn’t ringing, no one is filling out your contact form, your business isn’t growing.
Learn what it takes to build a unique and differentiated value proposition, then market and sell it to the community.
Online marketing trends can be difficult to keep up with. The digital world changes so quickly and so often that unless you make a point to keep on top of it, you could find yourself falling behind without realizing it.
That’s why we want to share some of the online marketing trends we think will be the ones to follow in 2017, to help independent fitness studio owners stay in front of the curve.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.