Silicon Valley has entered the digital fitness space. Is this a threat or an opportunity for bricks and mortar studio operators?
A heightened awareness of the benefits physical activity can deliver in terms of boosting immunity and protecting against infection and disease, coupled with a new consumer appetite for working out at home, both driven by the pandemic, have attracted the attention of Silicon Valley.
Before COVID 19 invaded our shores, mall-based fitness studios were firing enormous growth in the $85 billion fitness industry.
As fitness clubs focused their marketing efforts on building fitness communities and encouraging personal fitness as a means to build a healthy community, the commercial real estate industry was watching health clubs and gyms re-launch strip mall sales and rentals and reduce mall vacancies all across the country.
Most gym owners offer supplements to their clientele. A lot of times the shelves in your gym are full of someone else’s brand or a mixture of various brands of products.
Clients will also bring in their own brands and ask for your approval of those products.
The last six months have shaken the Fitness Industry like no other period since people started going to gyms to workout.
When the COVID pandemic came along, nobody expected to see states locked down longer than a few weeks, or people told to stay home for months at a time.
As we edge closer to the end of the year we can look back with a little bit of perspective (and a big sigh of relief).
So much has changed within the world and within the fitness industry. And that means the way your clients and members’ behaviors are shaped and molded has altered too.
As gyms and fitness centers across the world reopen for business, operators turn attention to the provision of a quality in-club and out of club blended solution that provides members with round the clock support.
It can be challenging for most people to eat enough vegetables throughout the day. Most Americans usually consume a diet that is top-heavy on starchy carbohydrates and very low on fruits and vegetables.
As a solution to this problem, many manufactures have developed formulations of greens into powders and have naturally sweetened them so that they can be made into a delicious shake.
63-year-old Maxey Gillarci squinted at her watch against the light from the setting sun and exhaled. “That’s it. I’m done for today”. The events director for a law firm in Tampa, Florida had hit her goal of 7,000 steps that day.
Gillarci used to hit 7,000 steps by noon before the COVID-19 pandemic sent her home to coordinate the firm’s events from her computer.
Driving through my beloved Alexandria, Virginia neighborhood these days, I find myself with a heavy heart. This is a neighborhood built on small businesses, many that have yet to re-open, and some will never see the light of day again.
The quote “What happens to one of us, affects us all” seems fitting one for our current global circumstances.
The word “sales” can often be carried with a negative connotation and a mental image nothing short of an untrustworthy looking used car salesman. The reason - most people have had a negative sales experience.
Whether it’s being stuck on a never-ending demo or pressured into buying something unneeded, the experience often leaves people feeling weary of their next purchasing experience.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.