Fitness studios across the world have had to rapidly embrace digitalization. And with this, has come the challenge of ensuring your brand stays in the mind of members even when physical facilities are not accessible.
Now, with restrictions lifting, questions are being asked about how to customize a digital strategy that not only suits your business’ needs but also keeps the members engaged.
Amsterdam, June 2021
A new global customer survey by Virtuagym of gyms, fitness studios and personal trainers has revealed the crucial role that fitness technology has played for fitness businesses during the COVID-19 pandemic, as well as the key part it is predicted to have for the future of the industry.
The research, undertaken whilst much of the fitness industry was still closed, found that digital technology was vital in motivating and engaging members, during a period in which over two-thirds (69%) had to close their doors for at least three months.
Are you ready to take your fitness business online?
You've got your online booking system, you've integrated your payment solution on your website, your email campaigns are on point and drawing in new members. All that's missing is putting your fitness classes online. It may be the next logical step in your business growth, but knowing where to start can be a challenge.
As I’ve mentioned in previous blog posts, 2020 was a tough year for all fitness businesses and the latest numbers show about 30% of gyms have permanently shut down.
The good news is, I’ve personally seen a big bounce back in in-person training at the gyms I own. And our numbers have started to return to normal since the beginning of 2021. Today, I want to share three ways you can grow your business in 2021.
Summer is here, and that means our clients are away on vacation--rather than going into the gym or keeping those personal training appointments. Unfortunately, that also means paused memberships and trainers who we’re paying...but who aren’t actually bringing in revenue.
This on top of things just starting to get back to some sort of normal after COVID.
Sometimes everybody does need a bit of motivation, a boost here and there to remind them why it's all worth it, for our training in the gym, for our business, and for our families. But I'm seeing a 'Motivation Dependency' starting to develop in the strength and fitness community in recent years.
Know this once and for all...THE only way to achieve is to DO, full stop!
Once again the trends in the Fitness Industry have taken market analysts by surprise. Two big opportunities have surfaced in March and April and now are commanding a good share of the fitness market. The first is Digital Fitness and the second is Garage Gyms.
Bernhard Mehl, an entrepreneurial coach and ergonomics engineer, in a recent article on KISIblog, says that after COVID appeared, the fitness industry, and especially location-based businesses, dropped as much as 10 billion in the year following the onset of the pandemic.
In 2006, mathematician and architect of the Tesco Clubcard, Clive Robert Humbry, OBE declared ‘data is the new oil’. He went on to say: “It’s valuable, but if unrefined it cannot really be used.”
Here Rob Lander, Founder of leading digital business management solution, Fisikal, explains the value in this statement as it relates to managing a fitness business.
As fitness enthusiasts begin to find their way back to their favorite clubs, gyms, and other workout amenities, the owners and operators of these facilities are looking for ways to keep individuals engaged and excited.
SportsArt is always looking for opportunities to leverage our product innovations to help customers.
Many business owners joined the entrepreneurial ranks because they got tired of doing business based on someone else’s rules. As a fitness pro, you know there are so many ways to lose weight, gain muscle, resolve chronic issues, repair injuries, get faster, jump higher, you name it.
Some of these strategies work for some of your clients, but none of them will work for everyone.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.