Wednesday, August 2, 2017

When operating a fitness studio, every minute of the day counts. Navigating time management is one of the most important, yet most challenging aspects of ownership. It is a balancing act and we must work on the business as much, if not more than, work in the business if we are to create sustainable growth.

Gone are the golden days of a guaranteed paycheck and paid lunch breaks in the old salaried world you likely once lived in.

Thursday, July 27, 2017

If anybody thought new ownership would in any way diminish the awesome annual IDEA World event – those people can think again.  Under the impeccable direction of Active Interest Media (AIM), IDEA World 2017 was, by any standard, a huge success.

Held July 20-23 in Las Vegas, IDEA World featured incredible education, unsurpassed networking, an exhilarating expo, and the seamless melding of fitness, apparel, and nutrition into an amazing event.

Monday, July 17, 2017

The NSCA National Show this past week in Las Vegas was another event I was proud to take part in.  

While the networking and educational sessions and everything in between are always top notch, what always stands out to me with NSCA is the camaraderie, professionalism and pride attendees feel by belonging to such as credible certifying organization.

Tuesday, July 11, 2017

Do any of these sound familiar? 

“I want to get the greatest benefit in the least amount of time.”

“My friend got super fit working out just 15 minutes a day.”

“I just really need someone to kick my butt in the gym.”

These are all sentiments we have heard from clients. Given that clients want to improve their health and fitness as much as they can in the least amount of time, it should be no surprise high-intensity interval training (HIIT) is one of the most popular forms of exercise today.

Wednesday, July 5, 2017

There a variety of measurements that studio owners can and do use as indicators of success and, surprisingly, some might not be typical key performance indicators (KPIs).  Nevertheless, let’s start with one that’s tried and true.

Average Retention Rates

Traditionally, the fitness facility industry has suffered mightily with Retention hovering in the mid-60% range with several old adages playing out...

Wednesday, June 28, 2017

You tell your prospects and clients that having a personal trainer will speed up their progress, get them better results and make achieving their goals easier.

The success of your studio depends on your ability to attract clients and then deliver the results they want.  Being an excellent coach or personal trainer is what helps you do that extremely well.

Thursday, June 22, 2017

Convention wisdom says that fitness professionals hate sales.  They’re in the training business because they are about people, want to help society, and make an impact in their clients' lives.  If that’s you, if you hate sales, then you either have to figure it out, or try another career, because no business can survive very long without sales.

Some of the best sales people approach sales from a different point of view.  Too often those apprehensive about selling feel as if they're "convincing" someone of something.

Wednesday, June 14, 2017

The summer months can be tough on a fitness business.  Clients are traveling or have extra commitments with their kids home for the summer, and we do not see them in our classes as often as we  - and they - would like.

A “summer success” strategy will help your clients plan ahead, and your credibility will be enhanced when you provide specific tips for them to maintain fitness over the summer months (even when they aren’t training with you).

Thursday, June 8, 2017

For many studios, growth opportunities exist to offer workplace wellness in their surrounding community. 

If this is something you are thinking about, you may be wondering, "How do I get started?"  In this post, I will take you through the steps to follow to determine if this is right for you.

Wednesday, May 31, 2017

A huge thank you is in order to everyone at the NSCA for going above and beyond to put on an amazing event that was the Ignite Your Personal Training Business Summit. Held at the NSCA headquarters in Colorado Springs, I was honored to be asked to speak.  

With a jam packed room of highly attentive attendees, NSCA pulled out all the stops and called in some of the brightest minds in the industry including, Shannon Fable, Joe Drake, Pat Rigsby, Robert Linkul, Lindsay Vastola and myself.