Fitness Business Blog

7 Ways to Get Your Fitness Studio's Marketing Back on Track

Wednesday, July 18, 2018

In the Fitness Industry, August has earned the reputation of being a lazy month. It’s a time when clients struggle more than ever to get inside the studios they belong to. Summer weather is precious and filled with distractions, which end up leaving studios empty like at no other time during the year.

You are encouraged to make the most of it. The time is now to wrap up your mid-year business analysis and use the results in your Q4 Marketing plan. Take advantage of this fleeting quiet and get to work preparing for the rest of this year.

5 Lead Magnet Ideas For Fitness Businesses (With Examples!)

Wednesday, July 11, 2018

Your website is your most important marketing tool. There are individuals in your area actively searching online for the fitness services you offer - and your website is where they’ll decide if your programs are a fit for what they need.

To prove that you are the right fit it is vital that the homepage of your website speaks to viewers in a way that will influence them to convert.

How Gravity + Oxygen Fitness Became a Cornerstone in Their Community Thanks to Myzone

Saturday, July 7, 2018

Thank you to Paul Christopher, the Founder of Gravity + Oxygen Fitness in Boca Raton, FL and Joe Drake, Co-owner for taking the time to answer some questions from AFS!

In this featured spot, Paul and Joe share additional information about how their studio has become a cornerstone in their community.

Employee or Independent Contractor. Which one is Best for My Business?

Thursday, July 5, 2018

The health/fitness club business is a people-intensive industry. The average facility under 20,000 square feet (the majority of fitness studios) employs five full-time staff and six part-time staff with a payroll equivalent to 42% of revenue.

This points out the critical importance of staff to create and sustain the experiences that clients and members expect, and to highlight the fact that with this reliance on staff to deliver our offering comes a reasonably hefty price tag; a cost that typically consumes 40% to 50% of revenue.

Preparing for Your First Corporate Wellness Meeting

Thursday, June 28, 2018

You did it, you have scored your first corporate wellness meeting! You are pumped, Job Well Done! Now you have nervous jitters about what you should do to prepare, what you should present, and how you will “win the contract”. Allow me to offer a few important tips that will get you off to a great start!

It is important that you know and practice the "3 P's" to effectively represent your BRAND at a business meeting.

How to Change Your Mindset in Your Fitness Business By Adopting the One More Approach

Tuesday, June 26, 2018

For 10 years I volunteered as a coach for my son’s youth sports teams. I coached his baseball and football teams from kindergarten until he went oﬀ to high school last year. It was a big commitment, but an invaluable use of my time!

Not only did I get to spend quality time with my son but I made many lifetime friends with the other dads in the program. A few of them were entrepreneurs like me and I think I was naturally more drawn to them. There is a group of us that gets together a couple times per week to play racquetball…at the one guy’s HOUSE!

How to Effectively Handle Employee Behavior Issues

Tuesday, June 19, 2018

We all prefer to be happy in our jobs. Nobody likes disgruntled or disruptive employees, including the employee themselves, since few people want to be “that guy.”

Obviously, the best way to avoid problems with employee conduct is to hire well by making cultural and behavioral expectations clear at the outset. Your culture and your vision represent your brand, and thus, your business.

How to Utilize Online Training Programs to Make More Money and Work Less

Thursday, June 14, 2018

Why calculate revenue per square foot? 2 reasons: Here are two stats from AFS' industry-leading research that might shock you:

1. Top-producing studios generate $193 per square foot, but the average studio only generates $68.
2. The average studio has a client retention rate of 75%, so a 5% increase in retention can boost profits by 25% - 100%.

The Power of Vibration

Tuesday, June 12, 2018

Whether our members’ passion is tennis, fitness, mind body, or group exercise, they want to perform to their greatest potential. At Midtown Athletic Clubs we promise “to inspire you through movement, community, and personal attention.” Every decision we make serves this promise.

We strive to stay “cutting edge” to our members and continuously integrate their feedback as well as best-in-class industry solutions.

The #1 Skill to Take Your Fitness Business to the Next Level

Thursday, June 7, 2018

If you want to grow your business it’s no secret that you have to keep growing your skill set and that of your team. The skills that got you here will not get you there! It is imperative that we keep learning and progressing as businesses really have only 2 fates - they grow or they die.

When you think about your fitness business there are ample opportunities to keep learning.