It’s the end of the year and things are wrapping up soon. Clients are getting ready for the holidays and perhaps you, too, are looking forward to some time with family and friends and relaxing a bit before the New Year hits.
Between servicing current clients, marketing for new clients, standard business administrative work, family, holiday shopping, and other obligations, there seems to be not a single minute of time left to do anything…let alone catch up on some sleep.
We all have relationships of many different degrees and facets in our lives. We have our families, our friends, and those acquaintances and professional contacts we see monthly, weekly or even daily. I ask you all to take a step back and take stock in specifically those professional relationships you have and how long you have had them for.
If I think of my own, I have had the same hair stylist now 11 years, visit the same nail salon for 3 years, and even the same esthetician for almost 4 years.
Before we even dive into this question, I think it’s imperative that we first look at a couple of other things, first:
QUESTION 1 - What is a “trainer”?
Defined by Wikipedia – “A personal trainer is a fitness professional involved in exercise prescription and instruction. They motivate clients by setting goals and providing feedback and accountability to clients. Trainers also measure their client's strengths and weaknesses with fitness assessments.”
As holiday season rolls around, we’re all gearing up for a season of friends and family. In our fitness lives, member and client travel and vacation plans at times seem to relegate fitness to the last thing on everyone’s mind.
While it may seem like a last ditch effort, running a holiday sale might be one of the most beneficial tactics your fitness business can engage in before the end of year.
It can be challenging to keep heart rate training terms straight - from resting heart rate to recovery heart rate, from submaximal heart rate to maximal heart rate. This blog post will provide a brief explanation of some of the most common heart rate training terms and will explain how to use a heart rate monitor to measure each aspect.
In addition, this blog will share some insight into how to make the most of moments of your day when you are not participating in purposeful physical activity (and maybe not wearing your heart rate monitor).
Is lack of curiosity killing your ability to connect with your clients? Being curious was something we all were great at as a kid. Think back to when you were younger, you asked questions about everything as a way to learn about life.
In school, we gathered information by asking specific questions in order to get specific answers, which shaped our way of thinking.
One of the most frequent questions I get asked about marketing to older adult is “What works?” Trainers want to know where to go and what to do in order to build their loyal clientele of affluent older clients.
Sometimes their current methods and strategies just aren’t working very well or they just don’t have enough time and energy to figure it out on their own. There are certainly a lot of misconceptions that trainers have about how to find and engage with these potential clients so here are some tips to help you get moving in the right direction.
No matter what stage of growth your fitness business is in: taking-off, survival, existence, success or maturity - developing a team of leaders is the most common topic I coach fitness business owners on.
As the communities we serve are becoming more savvy in their health and fitness needs and wants, the quality of team leadership is becoming increasingly important. Thus, the question...
Increasing your customer acquisition or conversion rate is one thing - improving the lifetime value of your customers is quite another. Lifetime value means repeat payments from the same people, a strategy that costs you 90% less in marketing than trying to attract new customers over-and-over again. Repeat customers are also much easier to upsell, and there are many other advantages to looking at lifetime value as a priority KPI.
Wearable technology is a relatively new phenomenon in the fitness studio, but it is already being used as a tool to improve the customer experience and keep them coming back.
With all of the competition there is now you have to find ways to set your business apart. Why should your client choose you over some place else? The last thing you want to do is to get into a price war where they are only choosing you because you are cheaper. You can’t be the best and the cheapest at the same time. Don’t be tempted to play that game.
Instead here are a few ways to set yourself apart:
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.