Contrary to popular belief, Marketing is not a four-letter word. I know many of you cringe at the thought of it. You’ve tried it before, spent a little money on it, maybe even a lot and you weren’t successful. You’re incredibly reluctant to invest more time and money into another potentially failed attempt.
Sound familiar? Consider this: If I replace the word Marketing in my opening sentence with Exercising I’d be describing your clients.
The term gamification has become more popular throughout the fitness industry in the past several years. The popularity of this term makes sense because wearable fitness trackers, designed to promote the gamification of fitness, were the number one fitness trend in both 2016 and 2017 according to the ACSM Worldwide Survey of Fitness Trends.
Gamification is defined as “the process of adding games or gamelike elements to something (such as a task) so as to encourage participation.”
This time of year for any fitness business owner means many things, but specifically - new year's resolutionists and tax season. As you embark on growing your business there are still some tax saving strategies you can consider.
In this post, I'll be outlining what you need to gather for contractor and vendor payments as well as tips on how to make this tax season easy!
At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association.
These groups, such as AFS, by their very nature are formed to provide a collective and compelling voice to drive industry growth, insulate it from damaging public policy, and promote the industry’s value to the public at large.
In my last post, I tackled the topic of important items to think about before jumping into a business partnership. This month, I will offer thoughts to consider if you have now agreed to set up the terms of a successful partnership.
And while this list could be as long as a book, I have narrowed it down to 5 simple tips to stimulate good conversation between you and your partner!
Recognition and Appreciation.
Sounds like something you’ve heard of before right? If you’re the leader and you’re not recognizing and appreciating your team on a regular basis, no bueno. This is your job one of the best ways to help lead them to greatness.
If you are recognizing and appreciating your team, kudos to you! Although my guess is you may have been doing it wrong and that’s what this article is all about.
The mindful movement revolution has dawned upon the world of fitness. Mind-body exercise is a multi-billion dollar industry with Pilates and yoga alone accounting for $10 billion annually, according to a recent study from IBISWorld.
With explosive, yet steady growth, is your fitness studio prepared to capitalize on this segment of exercise enthusiasts? Adding mind-body programming to an existing studio is an inexpensive way to increase revenue, strengthen member retention, and attract new clients.
A special thank you is in order for all those at Athletic Business for reaching out and providing me and AFS the opportunity to come and present at the AB Show this past weekend. With over 130 seminars, 250+ exhibitors, and nearly 3000 attendees, I was again honored to be one of 140 speakers to present.
To be honest, didn't know what to expect from the audience.
Running a business can be chaotic. Your to-do list is neverending, there’s always another fire to put out and somewhere along the way you have to figure out how to do all the stuff that keeps your business moving forward.
If you’re struggling with a sense of chaos in your business, wanting to reduce the stress that comes with it, and know there has to be a better way then make sure to watch this short video from Ryan Ketchum of Fitness Revolution.
One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees.
As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross hairs of the IRS.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.