Tuesday, January 23, 2018

Recently I was speaking to a family friend about the explosion of fitness studios in the San Francisco area.  He mentioned that he was amazed to see so many popping up all over the place and even recounted his recent experience with one. Here's what happened...

While out grocery shopping he noticed some clever advertising in the window of a local fitness studio. 

Wednesday, January 17, 2018

In this day and age it's critical to stay in touch with clients and members.  It's also incredibly important to build your list of prospects so you always have a segmented list to market to. Newsletters are a great way to keep your audience engaged while promoting the benefits of what you do. 

Here are my top tips for creating a successful newsletter.

Tuesday, January 9, 2018

Ask our partners at Sports and Fitness Insurance and they’ll tell you, every single day something happens to a fitness studio/gym or fitness professional that seriously damages their future.

Whether it’s similar to the news stories above or elsewhere, one occurrence where you and/or your business isn’t covered could put you out of business for good. What’s that old saying? "Bad things can happen to good people." 

Thursday, January 4, 2018

(OAKLAND, CA, January 2, 2018) – The Association of Fitness Studios (AFS) announced today the release of the “Top 12 Fitness Studio Trends for 2018.” 

To ensure a variety of perspectives, AFS canvassed it’s Advisory Council, vendor partners, and leading studio operators on trends they see growing or continuing in 2018.  Their responses were compiled and are presented in a 3-page document, attached.

Tuesday, January 2, 2018

The latest change in the Illinois law reducing physical education requirements for kids in our schools does not make sense. It not only hurts kids today but everyone in Illinois will bear the burden of the cost.

Don’t our legislators realize sitting is the new smoking? Physical inactivity is a bigger killer than smoking and statistics show it kills more people that being overweight or obese combined!

Thursday, December 21, 2017

Contrary to popular belief, Marketing is not a four-letter word. I know many of you cringe at the thought of it. You’ve tried it before, spent a little money on it, maybe even a lot and you weren’t successful. You’re incredibly reluctant to invest more time and money into another potentially failed attempt.

Sound familiar? Consider this: If I replace the word Marketing in my opening sentence with Exercising I’d be describing your clients.

Thursday, December 14, 2017

The term gamification has become more popular throughout the fitness industry in the past several years.  The popularity of this term makes sense because wearable fitness trackers, designed to promote the gamification of fitness, were the number one fitness trend in both 2016 and 2017 according to the ACSM Worldwide Survey of Fitness Trends.

Gamification is defined as “the process of adding games or gamelike elements to something (such as a task) so as to encourage participation.” 

Wednesday, December 6, 2017

This time of year for any fitness business owner means many things, but specifically - new year's resolutionists and tax season. As you embark on growing your business there are still some tax saving strategies you can consider. 

In this post, I'll be outlining what you need to gather for contractor and vendor payments as well as tips on how to make this tax season easy!

Tuesday, December 5, 2017

At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association.

These groups, such as AFS, by their very nature are formed to provide a collective and compelling voice to drive industry growth, insulate it from damaging public policy, and promote the industry’s value to the public at large.

Thursday, November 30, 2017

In my last post, I tackled the topic of important items to think about before jumping into a business partnership. This month, I will offer thoughts to consider if you have now agreed to set up the terms of a successful partnership.

And while this list could be as long as a book, I have narrowed it down to 5 simple tips to stimulate good conversation between you and your partner!