Typically, marketing is impersonal. It involves putting up a cleverly worded offer in a newspaper or online and then waiting for the clients that you’ve never met or spoken with to respond. For many types of products and services across many industries this approach works.
However, when it comes to aging adults and fitness this approach is seldom fruitful. Yet it is still the most common way for fitness professionals to try to get clients. This leads to a vicious cycle of frustration.
Ever heard the sayings, “Everything in moderation” and, “Less is more,” in relation to exercise? Although exercise is clearly beneficial to our health and well-being, it is true that sometimes, too much of a good thing can be harmful to our health and performance.
This is the concept of overtraining, a condition in which training too frequently or too intensely causes decreased exercise performance and increased illness or injury.
2017 is set to bring even more advanced technology to the fitness industry, especially to the discipline of heart monitoring and heart health.
Putting your business on the cutting edge of this technology can give you an edge that will last you the entire year, creating a more engaged relationship between you and your clientele based around a more effective fitness program. Here are just a few of the ways that fitness technology can change your business for the better.
It’s the end of the year and things are wrapping up soon. Clients are getting ready for the holidays and perhaps you, too, are looking forward to some time with family and friends and relaxing a bit before the New Year hits.
Between servicing current clients, marketing for new clients, standard business administrative work, family, holiday shopping, and other obligations, there seems to be not a single minute of time left to do anything…let alone catch up on some sleep.
We all have relationships of many different degrees and facets in our lives. We have our families, our friends, and those acquaintances and professional contacts we see monthly, weekly or even daily. I ask you all to take a step back and take stock in specifically those professional relationships you have and how long you have had them for.
If I think of my own, I have had the same hair stylist now 11 years, visit the same nail salon for 3 years, and even the same esthetician for almost 4 years.
Before we even dive into this question, I think it’s imperative that we first look at a couple of other things, first:
QUESTION 1 - What is a “trainer”?
Defined by Wikipedia – “A personal trainer is a fitness professional involved in exercise prescription and instruction. They motivate clients by setting goals and providing feedback and accountability to clients. Trainers also measure their client's strengths and weaknesses with fitness assessments.”
As holiday season rolls around, we’re all gearing up for a season of friends and family. In our fitness lives, member and client travel and vacation plans at times seem to relegate fitness to the last thing on everyone’s mind.
While it may seem like a last ditch effort, running a holiday sale might be one of the most beneficial tactics your fitness business can engage in before the end of year.
It can be challenging to keep heart rate training terms straight - from resting heart rate to recovery heart rate, from submaximal heart rate to maximal heart rate. This blog post will provide a brief explanation of some of the most common heart rate training terms and will explain how to use a heart rate monitor to measure each aspect.
In addition, this blog will share some insight into how to make the most of moments of your day when you are not participating in purposeful physical activity (and maybe not wearing your heart rate monitor).
Is lack of curiosity killing your ability to connect with your clients? Being curious was something we all were great at as a kid. Think back to when you were younger, you asked questions about everything as a way to learn about life.
In school, we gathered information by asking specific questions in order to get specific answers, which shaped our way of thinking.
One of the most frequent questions I get asked about marketing to older adult is “What works?” Trainers want to know where to go and what to do in order to build their loyal clientele of affluent older clients.
Sometimes their current methods and strategies just aren’t working very well or they just don’t have enough time and energy to figure it out on their own. There are certainly a lot of misconceptions that trainers have about how to find and engage with these potential clients so here are some tips to help you get moving in the right direction.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.