Typically, marketing is impersonal. It involves putting up a cleverly worded offer in a newspaper or online and then waiting for the clients that you’ve never met or spoken with to respond. For many types of products and services across many industries this approach works.
However, when it comes to aging adults and fitness this approach is seldom fruitful. Yet it is still the most common way for fitness professionals to try to get clients. This leads to a vicious cycle of frustration.