Latest News

Fitness Marketing Agency Joins Highest Sponsorship Tier with the FBA

(MINNEAPOLIS, MN, December 20, 2022) – Hot on the heels of several new and upcoming big announcements comes news from the Fitness Business Association (FBA) that the Fitness Marketing Agency (FMA) has signed on to become a Platinum level sponsor.

Fitness Marketing Agency is considered the authority on marketing in the fitness industry worldwide helping Gym Owners and Coaches market their message to get more leads, sales and have a greater impact. No matter what your service or product is, if you’re in the fitness industry the FMA team can show you how to market and sell it more effectively.

Read more

SportsArt Renews FBA Gold Sponsorship

(MINNEAPOLIS, MN, December 16, 2022) – The Fitness Business Association (FBA) is proud to welcome back SportsArt to its ranks of sponsorship. In what is close to a decade long partnership, SportsArt has been at the forefront of on-going support for the FBA.

SportsArt is the leading green fitness partner, developing products that are instrumental to rebuilding and sustaining lives. Their mission is to bring to market beautiful, smart, innovative products and technologies that play a role in sustaining the health of the planet and the people.

Read more

FBA Launches New Website, Dashboard, & Suite of New Benefits for the Fitness Industry

(MINNEAPOLIS, MN, December 15, 2022) – In what can be seen as a major milestone, the FBA today launched a brand new website, member dashboard, and suite of benefits for the fitness industry. Doing so, sets the foundation for what the organization believes will be massive growth in 2023.

Building on the legacy, credibility and prestige the organization has, the changes come at nearly the 2-year mark of the rebrand from the Association of Fitness Studios to the Fitness Business Association.

Read more

2nd SUCCEED! Innovation & Solutions Summit Doubles 2021 Attendance

(MINNEAPOLIS, MN, November 21, 2022) – The Fitness Business Association (FBA) celebrated its second SUCCEED! Innovation & Solutions Summit by drawing more than double its 2021 attendance numbers.

The brainchild of the late Chuck Leve, the entire Summit gives FBA sponsors the center stage to showcase their equipment, technology, software - anything they've been working on to the entire FBA audience.

Read more

My PT Hub Signs Major Platinum Sponsorship Agreement with the FBA

(MINNEAPOLIS, MN, November 17, 2022) – Continuing a record setting year, the Fitness Business Association (FBA) today announced My PT Hub has signed on to become a major player within the  FBA and SUCCEED! with a Platinum level sponsorship.

My PT Hub is an online web and mobile app that enables personal trainers, coaches, and gym owners to manage their clients with ease. You can create workout and nutrition plans tailored to each individual client, while tracking their progress and achievements.

Read more

FitNation 2022 - Community and Cooperation Essential for the Future of Fitness

Amsterdam, October 31st, 2022

FitNation, Europe’s fastest-growing fitness conference, returned on October 25th at the Eye Film Museum in Amsterdam to educate and inspire almost 300 industry guests by analyzing and discussing the most significant topics in fitness and health.

The key message delivered from the event was the need for the global fitness industry to cooperate with one another and join forces with industries and organizations outside of fitness, to strengthen the industry and offer a broader and more holistic health service that focuses on building communities to keep members motivated and loyal. 

Read more

Virtuagym Renews FBA Sponsorship

(MINNEAPOLIS, MN, October 27, 2022) – The Fitness Business Association (FBA) is excited to welcome back Virtuagym to its ranks of Sponsors.

With a mission to make the world a healthier and happier place through its industry-leading technology solutions, which empower businesses and health professionals to help people create sustainable lifestyle change, Virtuagym supports 9,000+ businesses and 45,000+ trainers in 80 countries, and its mobile apps have been downloaded by 20+ million consumers worldwide.

Read more


Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report