News and Publications

Latest News

Virtuagym and Matrix Fitness Enhance Training Experience with Launch of Connected Strength Solution

7th March 2023, Amsterdam, Netherlands

Virtuagym and Matrix Fitness, two of the leading providers of health and fitness technology, have launched a connected strength integration between Matrix Fitness’s connected strength machines and the Virtuagym platform.

With the new solution, Virtuagym customers can now offer their members the ability to automatically log training data for both strength and cardiovascular exercise machines straight into the Virtuagym app and coaching platform. 

Read more

American Council on Exercise and the FBA Sign Strategic Collaboration Agreement

(MINNEAPOLIS, MN, February 27, 2023) – The Fitness Business Association (FBA) is excited to welcome back the American Council on Exercise (ACE) to its ranks of supporters.

An inaugural supporter dating back to 2013 when the FBA was the Association of Fitness Studios (AFS), both organizations have long desired to reconnect in a more strategic manner. With the launch of ACE Pro Compass and the success of AFS' rebrand to the FBA and its virtual conferences SUCCEED! - the collaboration between organizations is perfect timing.

Read more

EZFacility Becomes the Latest Sponsor to Join the FBA

(MINNEAPOLIS, MN, February 14, 2023) – In what will be the first of several brand new sponsor announcements, the Fitness Business Association (FBA) today proudly announced that EZFacility has joined its sponsorship ranks.

As the complete solution for sports & fitness businesses, EZFacility believes that your path to success involves everything from facility scheduling to employee management, point-of-sale, invoicing, online registration and more. EZFacility's robust set of tools does all the heavy-lifting so that you can focus on what matters most—your customers.

Read more

NASM & AFAA Renew Strategic Alliance with the FBA

(MINNEAPOLIS, MN, February 9, 2023) – The FBA is excited to welcome back NASM and AFAA to its sponsorship ranks. The agreement marks the 6th year of strategic alignment.

As one of the leading certifying organizations in the world, NASM and AFAA have become big supporters of the FBA and specifically SUCCEED!

The agreement will provide significant exposure for NASM & AFAA throughout the FBA and its SUCCEED! Virtual Conference & Expos along with providing big discounts on certifications and specialty programs.

Read more

Bottom Line Concepts Joins the FBA Sponsorship Ranks

(MINNEAPOLIS, MN, February 7, 2023) – Continuing the record pace set in January, the FBA welcomed a new sponsor to its ranks today, Bottom Line Concepts.

BLC’s specialty CPA’s have successfully facilitated over 20,000 businesses to obtain clients over 3 billion dollars in refunds from the ERC tax credit.

An established business, BLC has helped thousands of businesses since 2009. With clients like GNC, Mayweather Boxing and Fitness, Genesis Health Clubs, Orange Theory Fitness, Soul Cycle, Crush, Los Angeles Lakers, Boston Red Sox, Dominos Pizza, and more, BLC has built a solid reputation that can be trusted.

Read more

Trainerize Renews FBA Sponsorship for 2023

The Fitness Business Association (FBA) today proudly announces that Trainerize has renewed its sponsorship.

With Trainerize, take your coaching online and deliver an experience like nothing your clients have ever seen before. With fitness, nutrition, and habit-coaching features, plus in-app messaging, progress tracking, and more — it's everything you need to motivate and inspire.

Read more

Momence Latest Company to Become FBA Sponsor

(MINNEAPOLIS, MN, December 22, 2022) – The FBA continues to hit record numbers with its ever-growing sponsorship programs as today it welcomed Momence as the latest company to join its  sponsorship ranks as a Bronze sponsor.

Momence has everything you need to run and grow your business, from scheduling to marketing to automation to reporting. As an all-in-one platform, Momence is the one-stop shop for everything you need to run and grow your business.

Read more

Publications

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report