Latest News

Heart Zones and Kevin Bryant Team Up Together

(December 24, 2019) Sacramento, CA. For the past 40 years, Kevin Bryant, health club expert and industry veteran has been working within the fitness industry in almost every capacity. As a graduate of the University of Oklahoma, he attended on an athletic scholarship as a high jumper clearing 7’ 1” some 40 years ago. His career path started as a school physical education teacher, but Kevin quickly transitioned into the club business as a professional fitness trainer and director.

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The Abs Company Signs 100 Club Deal for Booty Coaster™ with World Gym Taiwan

Chester, NJ, November 7, 2019:  The Abs Company, the leading manufacturer of Core Based Functional Training equipment, announces that they have entered into a global partnership with World Gym Taiwan. Effective today, World Gym Taiwan will be the exclusive provider of The Abs Company’s new Booty Coaster™ glute training machine. The companies have agreed to roll the product out in 100 locations over the next 12 months.

World Gym Taiwan is the largest fitness operator in Taiwan and the largest World Gym Franchisee in the world. 

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Hedstrom Fitness Becomes AFS Sponsor; Will Be at SUCCEED!

(MINNEAPOLIS, MN, ASHLAND, OH, November 25, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of recreation and fitness giant Hedstrom Fitness to its sponsorship ranks for both AFS and SUCCEED! 2020.

Hedstrom Fitness delivers unique and versatile fitness products and sporting equipment ranging from casual to pro. Hedstrom Fitness is the exclusive manufacturer and licensor of major industry brands such as BOSU® and SURGE®, familiar to almost every fitness facility and sporting goods retailer. 

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Century Martial Arts Becomes AFS Sponsor; Will Be at SUCCEED!

(MINNEAPOLIS, MN, OKLAHOMA CITY, OK, November 12, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of category leader Century Martial Arts to its sponsorship ranks and as an exhibitor at SUCCEED! 2020.

Founded in 1976 by national martial arts champion Michael Dillard, Century began as a one-man operation in Dillard’s parent's garage. Forty-two years later Century is a 300-person team in a 600,000 sq. ft. facility.

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PlayCore adds Dynamax to its Family of Brands

Chattanooga, TN - PlayCore Holdings, Inc. (PlayCore), a leading designer, manufacturer, and marketer of a broad range of play and recreation products, today announced the acquisition of Dynamax.

Dynamax is a manufacturer and supplier of quality medicine balls. The popular choice among professional, college, and amateur athletes, the company was founded in 1985 with a goal of designing the perfect high-impact, high-speed, and high-intensity training medicine ball. The company is headquartered in Austin, TX.

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World Gym Athletics Expands AFS Sponsorship

(MINNEAPOLIS, MN, LOS ANGELES, CA, October 15, 2019)  – The Association of Fitness Studios (AFS) today proudly announced that World Gym Athletics (WGA) – the studio-style, group training program of parent World Gym International - has renewed and upgraded its annual sponsorship.

World Gym Athletics is an exclusive, studio-style, group training program that combines the best of HIIT, Olympic lifting and functional training. Built to be a complete system for personal and group training, members and clients get the most out of their workouts with safe, intense, and progressive sessions. No shortcuts. No gimmicks. It’s fitness truth. 

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Fisikal Joins AFS; Will Be at SUCCEED! "Integrated Software to Increase Profits”

(MINNEAPOLIS, MN, LONDON, ENGLAND, October 8, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed Fisikal to its sponsorship ranks, managing studio and gym businesses to allow owners and trainers to focus on clients.

Fisikal was born in 2011 out of a need by founder Rob Lander to better manage his personal training business and client portfolio.  Rob was increasingly frustrated by the time he was having to spend addressing administration tasks such as finance and operations associated with client management to keep the business running

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Publications

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report