Latest News

Virtuagym Becomes AFS Sponsor With an All-in-One Member Engagement Platform

(MINNEAPOLIS, MN, SAN FRANCISCO, CA, June 17, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Virtuagym to its sponsorship ranks.

Virtuagym is a global provider of coaching and studio management software. Launched in 2008 as a consumer fitness app for web and mobile, they now serve over 15 million consumers and 7,000 fitness businesses worldwide, making them one of the leading innovators in the digital health and fitness domain.

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Zogics Joins AFS as Sponsor

(MINNEAPOLIS, MN, Lenox, MA, May 26, 2020) – The Association of Fitness Studios (AFS) today welcomed Zogics to its sponsorship ranks.  Since 2006, Zogics has established itself as one of the largest e-commerce shops for facility cleaning, disinfecting, and sanitizing products.

Zogics supplies facilities worldwide, serving fitness, healthcare, education, corporate facilities, hospitality, workplace wellness programs, and more. 

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Myzone Launches MZ-Remote Taking Virtual Training to the Next Level

For the first time ever, operators can stream live workouts whilst concurrently tracking the group heart rate display from remotely located participants in real-time, integrated into one solution thanks to Myzone.

The new MZ-Remote has been designed to allow operators to stay connected with their members during the restrictions imposed by the government during the COVID-19 pandemic. Integrated with the cloud-based video conferencing service Zoom, the new solution takes live streaming to the next level by allowing instructors to give real-time feedback to class participants based on the effort they put into the workout

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GameDay Ready Joins AFS

(MINNEAPOLIS, MN, Nashville, TN, May 21, 2020) – The Association of Fitness Studios (AFS) today welcomed GameDay Ready, the exclusive distributor of AirSteril in the United States, as a Copper sponsor. 

AirSteril is the highest performing antiviral, antimicrobial, antifungal, deodorizing unit and the only plug and play UV unit that sterilizes both the air and all of the surfaces that air touches 24/7. 

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FinFit Life Becomes AFS Sponsor

(MINNEAPOLIS, MN, TAMPA, FL, May 19, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of FinFit Life to its sponsorship ranks. Founded in 2019, FinFit Life promotes and distributes protection products focused on "financial fitness" as a key pillar of health and wellness. As part of the company's commitment to fitness, FinFit Life is working with John Hancock to offer Vitality™ life insurance products. 

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AFS Releases Fitness Studio Reopening Guidelines

(MINNEAPOLIS, MN, May 13, 2020)  – The Association of Fitness Studios (AFS) today released its fitness studio reopening guidelines in the wake of the COVID-19 virus.  Aimed at keeping clients safe and welcoming them back - when the time is right - has been an on-going effort to ensure the highest level of precaution is taken.

While completely aware that governmental agencies are wrestling with the same issues, AFS’ guidelines are intended to be fundamental “to-do’s” with the understanding that individual states and cities will have their own specific recommendations.

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SUCCEED! Online Event Overwhelming Success!

(MINNEAPOLIS, MN, May 6, 2020)  – The Association of Fitness Studios (AFS) proudly announced to the fitness industry today the incredible success of its SUCCEED! Virtual Online Event held May 2-3, 2020.  

The event featured two full days of education, a keynote presentation by author and fitness leader Petra Kolber, the best of AFS and SUCCEED! presenters, a virtual ‘swag bag’ for all attendees, CECs/CEUs – and the ability to attend for free.

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Publications

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report