Latest News

Smartify Media Launches Small Business Revenue+

Vienna, VA, June 15, 2022 –Smartify Media, a digital out of home and in-retail digital advertising platform, today announced the launch of Small Business Revenue+, a program that enables any business with store windows - from bodegas to liquor stores to gyms –to immediately start realizing an incremental and recurring revenue stream from digital advertising – at no cost to them and with no management time required.

Read more

NASM, AFAA, PFP Media all Renew FBA Strategic Sponsorships

(MINNEAPOLIS, MN, May 31, 2022) – The Fitness Business Association (FBA) today announced that three major sponsors are all back again with strategic sponsorships within the FBA and its SUCCEED! family of events.

Read more

Vancouver Startup Trainerize Levels Up Its Leadership; Sets its Sights on $50M ARR USD

VANCOUVER, BC, May 24, 2022Trainerize, a once up-and-coming startup in the Vancouver tech scene, announces today a new level of leadership as the company crosses a major milestone of $20M ARR, now sets sight on doubling its growth to 50M ARR

For more than a decade, Trainerize has been living its mission to “make fitness accessible”, helping fitness professionals and businesses worldwide reach, engage, and motivate their clients to lead their healthiest lives.

Read more

FBA Continues Hot Streak Adding FitHive to its Rank of New Sponsors

(MINNEAPOLIS, MN, May 24, 2022) – With a record-breaking first 5 months of 2022, the FBA continued its hot streak by welcoming FitHive to its rank of new sponsors.

Started by owners who first created a very successful marketing company in 2015 that helped thousands of gyms across the world, FitHive is a business management software for gyms, studios, and virtual trainers who need the power of 5, 6, 7+ software's built-in one.

Read more

Andrew Wyant and Sean Greeley Announced as Keynoters for SUCCEED! Community Event

(MINNEAPOLIS, MN, May 17, 2022) – Two of the brightest minds in the fitness industry are bringing their expertise and enthusiasm to grow fitness businesses of all kinds to the brand new SUCCEED! Community Event - happening June 3-4, 2022.

Read more

Market Muscles Newest Sponsor to Join the FBA Ranks

(MINNEAPOLIS, MN, May 12, 2022) –The Fitness Business Association (FBA) today announced that Market Muscles has become the latest sponsor to the FBA's ever-growing list of partnership companies.

Taking what can be complex and making it simple, the Market Muscles websites and marketing tools have been built with one purpose in mind: to help you attract and enroll more members to your martial arts or fitness facility.

Read more

Virtuagym Raises 3 million Euro Investment to Fuel Innovation in Health and Fitness Technology

Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.  

The funding supports Virtuagym’s further international growth, with significant investment going into its innovative All-In-One software for club management, coaching and engagement in the health and fitness industry.

Read more


Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report