Latest News

WindForce Fit Joins AFS; Will Be at SUCCEED!

(OAKLAND, CA, ROSEVILLE, CA, January 11, 2019)  – Today the Association of Fitness Studios (AFS) welcomed Windforce FIT to its membership ranks, and proudly announced the company’s plans to debut their new fitness-focused inbound marketing and lead generation platform at the AFS SUCCEED! Expo later this year.

Windforce FIT’s new digital lead generation tool for fitness centers harnesses the high-dollar marketing strategies used by big health club chains, and offers it to independent gym and boutique studio owners at a fraction of the price.

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MYE Fitness Entertainment Joins AFS; Will Be at SUCCEED!

(OAKLAND, CA, VALENCIA, CA, January 9, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed MYE Fitness Entertainment (MYE) to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

The MYE Fitness legacy and commitment to the health and fitness industry began over 20 years ago with the creation of the first FM Transmitter and 900MHz wireless entertainment system by founder and president Tony Garcia.

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ASF Payment Solutions Joins AFS; Will Be at SUCCEED!

(OAKLAND, CA, HIGHLANDS RANCH, CO, January 7, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed ASF Payment Solutions (ASF) to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

ASF is a leading Colorado-based technology company founded in 1973, that provides software, complete payment solutions and customer support to the fitness industry in the United States, Puerto  Rico and Canada. 

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Fitness Software Group, DBA: STRIVE, Joins AFS ‘The Ultimate Client Success System & Social Proof Automator’

(OAKLAND, CA, SAN JOSE, CA, December 21, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the Fitness Software Group, DBA: Strive to its membership ranks, offering a unique software system that delivers to the bottom line.

Created and designed by highly successful trainer and 7-figure studio owner John Heringer, Strive Software creates a solid, systematized, process to hold clients accountable, document and showcase their results, and create “before & after” social proof on demand, eliminating a huge pain point for many studio operators.

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JAMWORKOUT Joins AFS ‘A New Direction in Fitness’

(OAKLAND, CA, ATLANTA, GA, November 29, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed JAMWORKOUT to its membership ranks, offering a variety of on-demand fitness solutions. 

JAMWORKOUT occupies the space between physical workouts and technological impact featuring their Trainer On Demand program with four different licensing opportunities, customizable for any size or type of fitness studio.  The program eliminates the need for tons of expensive equipment, time lost for build out, finding staff, or rethinking fitness offerings.

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First Credit Services Joins AFS; Will Be at SUCCEED! ‘Boost Your Bottom Line Quickly and Permanently’

(OAKLAND, CA, Piscataway, NJ, November 27, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed First Credit Services to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

For over 25 years, First Credit Services, Inc. (FCS) has remained a leading provider of business process outsourcing, A/R management, and debt collection services for many of the most recognized brands serving consumers throughout the United States. 

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Adam Robinson Named 3rd SUCCEED! Keynoter

(OAKLAND, CA, October 25, 2018)  – The Association of Fitness Studios (AFS) today proudly announced that Adam Robinson, co-founder and CEO of Hireology, will be the third keynoter at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners. The event will be April 12-14, 2019 at Hotel Irvine, in Irvine, CA. 

Mr. Robinson is a nationally recognized keynote speaker, author of The Best Team Wins: Build Your Business Through Predictive Hiring, host of The Best Team Wins Podcast, and a columnist for Inc. magazine. His stated mission is to help business owners succeed by building exceptional teams and workplace cultures.

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Publications

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report