Latest News

Myzone to Host ‘Myzone University’ Pre-Con Event at SUCCEED! 2020

(MINNEAPOLIS, MN, CHICAGO, IL, February 20, 2020)  – The Association of Fitness Studios (AFS) and Myzone today jointly announced that Myzone will host a Myzone University pre-Convention event at SUCCEED! 2020. 

The event takes place Thursday April 30 from 9:00am-4:00pm and will feature both education and a workout. It’s open to anybody: Myzone customers, potential customers, SUCCEED! attendees, AFS members or otherwise. Lunch is included.

Read more

Matrix Fitness Sales Grow 17.5 Percent in 2019

COTTAGE GROVE, Wis. (February 18, 2020) – Matrix Fitness, the commercial brand of Johnson Health Tech (JHT), continued to experience double-digit percentage of growth in 2019 with $620 million in global revenue for the year, an increase of 17.5 percent over 2018. Overall, Johnson Health Tech grew 13.6 percent over the same time period. While the company experienced increased sales globally, including impressive growth in U.S. retail e-commerce sales, the largest gains came from commercial sales in the Americas and Asia Pacific. Most notably, U.S. sales of Matrix grew 36 percent over the previous year. 

Read more

ISSA Becomes AFS Sponsor; Will Have Major Presence at SUCCEED! 2020

(MINNEAPOLIS, MN, PHOENIX, AZ, February 18, 2020)  – The Association of Fitness Studios (AFS) and the International Sports Sciences Association (ISSA) today jointly announced that ISSA has become a sponsor of AFS and will host a dynamic seminar at SUCCEED! 2020 - DNA Testing and the Future of Fitness.

As the leader in fitness education, ISSA delivers easy-to-follow comprehensive online courses based on leading industry research and designed to prepare trainers for long-term success. Founded in 1988 by Dr. Sal Arria and Dr. Frederick Hatfield, ISSA now offers 20 fitness certifications and has certified over 300,000 trainers in 143 countries.

Read more

Money Movers Becomes AFS Sponsor; Will Be at SUCCEED! 2020 ‘A Pick-and-Choose Member Management System’

(MINNEAPOLIS, MN, SEBASTOPOL, CA, February 5, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Money Movers, Inc. to the sponsorship ranks for both AFS and SUCCEED! 2020.

Money Movers started out over 25 years ago as a gateway processor for ACH and credit card transactions for many industries with an emphasis on fitness. As the industry evolved, Money Movers developed software to help studios and gyms succeed. Their banking and processing expertise along with Online Business Manager gym software and customer service help clients manage their business more effectively.

Read more

WellTyme Becomes AFS Sponsor; ‘Your Single Source Partner in Achieving Business Goals’

(MINNEAPOLIS, MN, CALABASAS, CA, February 3, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of WellTyme to its sponsorship ranks.

WellTyme was founded in 2018 by industry professional Euron Nicholson, an experienced Business, Life, and Wellness coach with 18 years of Health and Wellness industry experience. Euron’s Business partner, Corey Wesson, also brings 18 years of Health and Wellness industry experience in a wide breadth of areas such as Business Development and Athletic enrichment.

Read more


Tokyo 2020 Olympic Games have chosen Technogym as Official and Exclusive supplier of fitness equipment and digital technologies for the athletes’ preparation. For Technogym, internationally recognized for setting the standard in athletic training, rehabilitation and wellness, Tokyo 2020 represents the eighth Olympic experience after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012, Rio 2016 and Pyeongchang 2018.

Read more

BOSU® to Host Continuing Education Pre-Con Event at SUCCEED! 2020

MINNEAPOLIS, MN, ASHLAND, OH, January 24, 2020)  – The Association of Fitness Studios (AFS) and Hedstrom Fitness today jointly announced that Hedstrom will host a BOSU® pre-Convention Education event at SUCCEED! 2020. The pre-con will feature Greg Sellar, world-renowned BOSU® master trainer, author, speaker, facilitator and coach.

The “BOSU® Next Generation Balance Training Course” will take place on April 30, 2020 at SUCCEED! 2020’s host Hotel Irvine, in Irvine, CA. The Event will be in two parts:

Read more


2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report