Latest News

World Gym Athletics Partners with Dymatize to Create New Industry Standard in Nutrition Programming and Education

Los Angeles, California – May 16, 2019 - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, is adding a new nutrition platform to its thriving and rapidly expanding World Gym Athletics, known for its #FitnessTruth mantra. World Gym Athletics is an exclusive, studio-style, small group training program that combines the best of HIIT, Olympic lifting and functional training.

Now, the most complete, balanced, inspirational, and fun training program in the world will also include integrated nutrition for athletes and coaches, powered by Dymatize, a global leader in athletic nutrition. The first-of-its-kind partnership for the industry features elements for athletes, gym & studio owners and coaches.

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AFS Award Winners Announced at SUCCEED!

(OAKLAND, CA, April 29, 2019)  –  On April 14, the Association of Fitness Studios (AFS) awarded its prestigious two annual awards at SUCCEED! – its inaugural Business Convention & Expo for current and aspiring studio/gym owners.

The AFS Fitness Business of the Year award was won by Rick Mayo, owner of Alloy Personal Training Center, Roswell, GA. The award represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients and leadership in their community.

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AFS Succeeds with SUCCEED! 1st Major Fitness Convention & Expo Wows Attendees

(OAKLAND, CA, April 23, 2019)  – Featuring attendees from 28 U.S. states, and three Canadian provinces, SUCCEED! – AFS’ inaugural Convention & Expo and the first major fitness business event dedicated solely to current and aspiring studio and gym operators – was a resounding success.

Held April 12-14, 2019, in Irvine, California, the three-day event inspired, educated, entertained, and fostered peer networking while applying business growth strategies for over 300 people in attendance. The Hotel Irvine campus was an ideal setting amidst perfect southern California weather

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Changes in the Abs Company

I am pleased to announce that DJ Hoffman has accepted the position as The Abs Company’s new Director of Customer Experience & Systems Development.

Moving forward, DJ Hoffman will be overseeing the parts department and helping us develop our internal systems as we continue to grow. He has held various positions within our organization over the last 17 years and throughout has shown a dedication to serving our customers however he can.

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Matrix, SFIC to Sponsor Adam Robinson Keynote, Fitness Business, Influencer of the Year Awards at SUCCEED!

(OAKLAND, CA, March 20, 2019)  – The Association of Fitness Studios (AFS) today proudly announced that Matrix Fitness and Sports & Fitness Insurance Corporation (SFIC), have agreed to sponsor Adam Robinson’s keynote presentation at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners! 

Both companies are also sponsoring AFS’ Fitness Business of the Year Award being presented at SUCCEED! along with AFS’ Influencer of the Year Award. SUCCEED! is April 12-14, 2019 at Hotel Irvine, in Irvine, CA. 

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Omni Fight Club to open independent fitness kickboxing studios inside 5 Seattle-area LA Fitness locations in 2019

For Immediate Release – March 14, 2019. Under an agreement signed with LA Fitness earlier this month, Omni Fight Club (OFC) - known for utilizing high-intensity kickboxing movements classes where members can train like a fighter without getting hit - will independently develop its own company operated self-contained centers inside five LA Fitness’ locations. 

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The Gym Joins AFS '20 Years of Vision, Trust, Performance'

(OAKLAND, CA, SAN DIEGO, CA, March 11, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed The Gym to its membership ranks.

The Gym. Straightforward. Simple. Is what it says it is. No fancy “wellness” phrases. No false promises. No complications. A fitness facility brand created by a diverse group of industry professionals and club owners who became extremely disillusioned by the typical franchise model that they viewed as good for the franchisor but not so good for the franchisee.

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2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report