Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Why calculate revenue per square foot? 2 reasons: Here are two stats from AFS' industry-leading research that might shock you:
1. Top-producing studios generate $193 per square foot, but the average studio only generates $68.
2. The average studio has a client retention rate of 75%, so a 5% increase in retention can boost profits by 25% - 100%.
AFS and Matrix bring you this very important webinar on best practices for social media. Learn the essentials of how to write engaging posts, manage critics, and avoid common mistakes.
Social media has made it easier than ever to build an active, engaged audience as a fitness professional. However, many fitness studio owners aren’t leveraging social media to get new clients and position themselves in their local market.
Don’t shy away from this powerful marketing tool!
For most of us, fitness is more than a process to a healthy body; it’s also a social experience.
What’s better than ‘commiserating’ with your fitness buddies after a gritty workout? As a studio owner, you can create social events that encourage camaraderie amongst clients and staff.
Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure marketing agency for fitness studios and independent gyms, and hosts a top fitness business podcast called The GSD Show.
Some website visitors convert and others don't. But why? And what can we do to increase the number of website visitors that take action on our site so we can have more personal training clients?
Your website can be a great tool for generating revenue. And with a few adjustments that align with the psychology behind what makes visitors convert, your website can be one of your greatest assets.
In this AFS webinar, Power Systems is excited to present all about how branding impacts member retention. Elisabeth will go into great detail to ensure you understand the factors that influence the definition of brand to consumers and on the value of material purchases vs. experiential purchases.
AFS brings you this very exciting webinar as John Heringer, the Chief Motivator at Method3 Fitness, shows you the step by step process of how to have your first $100K month, make some serious cash and crush the fear of summer.
Our industry is constantly changing with new trends, equipment, and fads. As current and aspiring business owners it's critical to stay on top of these trends in order to stay relevant and ahead of the curve in a crowded and competitive market.
But sometimes the best way to stay relevant is looking inward.
Business is war and the competition is the enemy--right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is shortsighted and potentially damaging.
Every February in Chicago there’s a week properly titled, Restaurant Week. The program was designed to promote the restaurant industry and drive traffic to participating establishments during a typically slow time of year. For fourteen days, diners can enjoy value pricing for lunch and/or dinner throughout the city and surrounding suburbs.
One of the most impactful ways to drive business to your fitness studio or gym is to get outside of your business. When it comes to running your own business, the goal of many entrepreneurs should be simple - become the fitness expert in your community no matter what.
AFS and SportsArt bring you this educational webinar packed with insightful information on how your fitness business can leverage the #1 marketing strategy being used today - word of mouth marketing!
“No excuses,” you tell yourself. “Today’s the day, I am going to do a better job at marketing my business on Instagram.” No more random posts when you have time… you’re going to really see this thing through. You pull up your account or register a new one (no time like today to try something new!), and create what you think just might be the next viral post on Instagram.
Your heart is racing as you click post.
On a recent call, one of my roundtable groups mentioned an exciting new twist to the popular game Bingo. Here is a quick interview I recently conducted with Catherine Dubay, General Manager at The Studios at Montecito Heights in California.
In Simon Sinek’s famous TED TALK he simply stated that people don’t buy WHAT we sell, they buy WHY we sell it. In other words, if your purpose aligns with that of your customer then you are likely to form a long-term bond.
What is your purpose as a trainer or fitness facility? I’m not asking WHAT you do or WHAT you offer but WHY do you do it?
You got away with social media deals, giveaways online, and New Year’s resolutions to drive traffic into your fitness business this past month, but now, as you enter into February, March, and April - how do you keep your momentum moving forward in regards to driving traffic into your studio?
Below are a few ideas to make these months just as great as January.
These “7 Secrets” are all sound business principles - that if mastered - will enable you to be as strong a business owner as you are a trainer.
After diligently speaking to thousands of the most successful fitness professionals, studio and gym owners, AFS put together their top 7 secrets.
There are the over 80 million adults age 55+ including seniors and the exploding group of leading-edge Baby Boomers – the largest age cohort in history.
Your studio’s brand is its reputation; it’s the promise of value you offer and the immediate thought that a prospect, client and/or member has when your studio’s name is mentioned.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.